Skip to Content
Customer first

what matters to today’s consumer 2023

2023 consumer behavior tracker for the consumer products and retail industries

In last year’s first edition of our annual research series, What matters to today’s consumer, we found that consumer sentiment and expectations had shifted dramatically over the preceding 18 months. In this year’s edition, we see many of the same trends persisting – for example, consumers still want sustainable products without having to pay a premium – alongside the emergence of new consumer trends.

Many behaviors have changed amid circumstances including the ongoing COVID-19 pandemic, the geopolitical crisis and subsequent tensions, and especially the cost-of-living crisis, the impact of which we explore in relation to how consumers have changed their decision-making and purchasing behavior. We also look at consumer concerns about stockouts and their ability to obtain essential and non-essential products, and how they behave when faced with unavailability of preferred products.

Additionally, our research indicates that amid the rising cost of living and resulting concerns about personal finances, consumers expect companies to play a role in helping them through this difficult time, with the likelihood that they will reward the most considerate brands with long-term loyalty.

With this evolution in consumer behavior in mind, we highlight three key actions that will help brands and the retail industry capitalize on the opportunities offered by current trends. These required actions will include cost reductions by rethinking the way they operate and how the supply chain is organized , identifying new revenue and channel growth opportunities, and leading with purpose – helping consumers through this difficult time to build goodwill and loyalty in the long term.

Download the report above or read below.

Click to read What Matters to Today’s Consumer 2023

Stay informed

Subscribe to have the latest reports from the Capgemini Research Institute delivered direct to your inbox.

Meet our experts

Tim Bridges

Global Head of Consumer Products & Retail
Tim Bridges leads Capgemini’s Global Sectors and the Consumer Products, Retail, Distribution (CPRD) global sector practice, a portfolio that includes major global retail, fashion, restaurant, consumer products, transportation, and distribution brands such as McDonald’s, Coca-Cola, Meijer, Office Depot, Domino’s, and Unilever.

Lindsey Mazza

Global Retail Lead, Capgemini
Lindsey is Capgemini’s Global Retail Lead. She is a retail thought leader and subject matter expert who specializes in shopper-centric, unified-channel commerce and innovation. With nearly 20 years’ experience in retail transformation, Lindsey has served some of the world’s largest retailers in analytics-enabled integrated planning and execution, from consumer demand to receipt.

Ted Levine

Executive Vice President
Ted is an Executive Vice President at Capgemini, serving as a Business Unit Managing Director. With over 26 years of experience at Capgemini, he has spent his career serving clients directly and delivering on some of the largest and most complex Digital and Technology Transformations. Serving across a multitude of industries from Consumer Products and Retail to Hospitality and across Capgemini’s services from management consulting to managed services. Ted believes strong partnerships can create powerful work environments and empowered communities. As a leader for leaders, he serves as the sponsor of Capgemini’s Account Executive Community, empowering customer-first partners across the organization.

    Stay informed

    Subscribe to receive advance copies of our research