{"id":998953,"date":"2022-04-06T12:10:00","date_gmt":"2022-04-06T12:10:00","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=707312"},"modified":"2026-03-10T20:34:33","modified_gmt":"2026-03-10T20:34:33","slug":"behavioral-science-a-new-business-paradigm","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/behavioral-science-a-new-business-paradigm\/","title":{"rendered":"Future Sight: Behavioral science- A new business paradigm"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/Future-sight-podcast-2800X1800.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/Future-sight-podcast-2800X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/Future-sight-podcast-2800X1800.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/Future-sight-podcast-2800X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/Future-sight-podcast-2800X1800.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/Future-sight-podcast-2800X1800.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/Future-sight-podcast-2800X1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/Future-sight-podcast-2800X1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/Future-sight-podcast-2800X1800.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent-white.svg\" alt=\"capgemini-invent\" class=\"dark\"\/><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent.svg\" alt=\"capgemini-invent\" class=\"light\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Behavioral science: A new business paradigm<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/insights\/research-library\/behavioral-science-a-new-business-paradigm\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/insights\/research-library\/behavioral-science-a-new-business-paradigm\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-8\"><h2 class=\"intro-para-title\">It\u2019s time for a different design pattern that moves beyond experience to behaviors. Find out why in our podcast.<\/h2><p class=\"intro-para-content\">Can you change the way your customers and employees behave to improve outcomes both for them and for your business?<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div><div class=\"article-text article-quote-text\">\n<p>Join&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/anthonypannozzo\" target=\"_blank\" rel=\"noreferrer noopener\">Anthony Pannozzo<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/mattwallaert\/\" target=\"_blank\" rel=\"noreferrer noopener\">Matt Wallaert<\/a>&nbsp;of frog, part of Capgemini Invent, as they discuss the combination of science and human-centered design needed to bring about long-term behavioral change with show host Ollie Judge.<\/p>\n\n\n\n<p>While you might offer your customers a great online experience with fantastic products, there\u2019s still something stopping them purchasing. A lack of convenience. Too slow. Too expensive. No personalization. Low levels of trust in payment security. These are inhibitors to successful commerce. Understanding and fixing those inhibitors can help you change their buying behaviors.<\/p>\n\n\n\n<p>Welcome to the world of behavioral science. It\u2019s a world that embraces how and, importantly, why an organization engages both with its clients (whether customers, citizens, or patients) and its employees. In a wide-ranging conversation. Anthony and Matt offer insight into the rationale for embedding science as a process and the ethics behind behavioral science.<\/p>\n\n\n\n<p>With use cases ranging from improving health outcomes and getting customers to rethink how (and for what) they\u2019re saving money, to internal HR process transformation built on new behaviors, our podcast brings to life the excitement felt by two experts at the potential offered by behavioral science.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-transistor wp-block-embed-transistor\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"033: Can Behavioral Science Change Outcomes?\" width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" src=\"https:\/\/share.transistor.fm\/e\/e8442d92#?secret=9uyYWZqf3O\" data-secret=\"9uyYWZqf3O\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Future-Sight-Podcast-Transcript-Ep.33-Behavioral-Science.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download the transcript<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 style=\"text-align: left\"><strong>Subscribe now:<\/strong><\/h2>\n<table class=\" alignleft\" style=\"width: 52.7108%;border-collapse: collapse;height: 96px\" border=\"0\">\n<tbody>\n<tr style=\"height: 97px\">\n<td style=\"width: 10.2812%;height: 97px\"><a href=\"http:\/\/open.spotify.com\/show\/30pOaMTCUT1dodkeZhsPG3\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-296677\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2019\/01\/Spotify-logo-2000x.png?w=300\" alt=\"\" width=\"71\" height=\"71\"><\/a><\/td>\n<td style=\"width: 4.6392%\"><\/td>\n<td style=\"width: 10.4058%;height: 97px\"><a href=\"http:\/\/podcasts.apple.com\/us\/podcast\/future-sight-a-capgemini-invent-podcast\/id1541074060\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-513159\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/09\/apple-podcast.jpg?w=300\" alt=\"\" width=\"70\" height=\"70\"><\/a><\/td>\n<td style=\"width: 4.15785%\"><\/td>\n<td style=\"width: 10.9882%\"><a href=\"http:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2Z1dHVyZS1zaWdodA==\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-516042\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/09\/google_podcasts_badge@8x-e1601400083233.png?w=195\" alt=\"\" width=\"70\" height=\"85\"><\/a><\/td>\n<td style=\"width: 4.74026%\"><\/td>\n<td style=\"width: 11.2798%\"><a href=\"http:\/\/overcast.fm\/itunes1541074060\/future-sight-with-capgemini-invent\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-516043\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/09\/overcast2-e1601400178241.jpg?w=116\" alt=\"\" width=\"70\" height=\"68\"><\/a><\/td>\n<td style=\"width: 5.29129%\"><\/td>\n<td style=\"width: 11.0262%\"><a href=\"http:\/\/pca.st\/odtz7pnl\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-516044\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/09\/pocketcasts1-e1601400237924.png?w=90\" alt=\"\" width=\"70\" height=\"67\"><\/a><\/td>\n<td style=\"width: 3.05344%\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\" section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider undefined\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Our Speakers<\/h2><\/div><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\n\n<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s time for a different design pattern that moves beyond experience to behaviors. Find out why in our podcast.<\/p>\n","protected":false},"author":33,"featured_media":1068023,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"05db24e1-78d5-4fc4-b5ab-eace56a711eb\",\"blogId\":\"1\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/\",\"postLink\":\"https:\/\/www.capgemini.com\/insights\/research-library\/behavioral-science-a-new-business-paradigm\/\",\"postId\":707312,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false,\"isEnabled\":true}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":387,"primary_term":"Customer first","featured_focal_points":""},"tags":[],"research-and-insight-type":[612],"theme":[46],"brand":[242],"service":[234],"industry":[],"partners":[],"content-group":[],"class_list":["post-998953","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-podcast","theme-customer-first","brand-capgemini-invent","service-customer-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Future Sight: Behavioral science- A new business paradigm | Research &amp; insight | Capgemini Invent<\/title>\n<meta name=\"description\" content=\"It\u2019s time for a different design pattern that moves beyond experience to behaviors. Find out why in our podcast.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/insights\/research-library\/behavioral-science-a-new-business-paradigm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Future Sight: Behavioral science- A new business paradigm\" \/>\n<meta property=\"og:description\" content=\"It\u2019s time for a different design pattern that moves beyond experience to behaviors. Find out why in our podcast.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/behavioral-science-a-new-business-paradigm\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini India\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T20:34:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2022\/04\/Capgemini_Invent_Podcast_Future-Sight-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2880\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/behavioral-science-a-new-business-paradigm\/\",\"url\":\"https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/behavioral-science-a-new-business-paradigm\/\",\"name\":\"Future Sight: Behavioral science- A new business paradigm | Research &amp; insight | Capgemini Invent\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/in-en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/behavioral-science-a-new-business-paradigm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/behavioral-science-a-new-business-paradigm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2022\/04\/Capgemini_Invent_Podcast_Future-Sight-2.jpg\",\"datePublished\":\"2022-04-06T12:10:00+00:00\",\"dateModified\":\"2026-03-10T20:34:33+00:00\",\"description\":\"It\u2019s time for a different design pattern that moves beyond experience to behaviors. Find out why in our podcast.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/behavioral-science-a-new-business-paradigm\/#breadcrumb\"},\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/behavioral-science-a-new-business-paradigm\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-IN\",\"@id\":\"https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/behavioral-science-a-new-business-paradigm\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2022\/04\/Capgemini_Invent_Podcast_Future-Sight-2.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2022\/04\/Capgemini_Invent_Podcast_Future-Sight-2.jpg\",\"width\":2880,\"height\":1800,\"caption\":\"Future Sight: All roads lead to sustainability\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/behavioral-science-a-new-business-paradigm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/in-en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research &amp; insights\",\"item\":\"https:\/\/www.capgemini.com\/in-en\/research-and-insight\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Future Sight: Behavioral science- A new business paradigm\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/in-en\/#website\",\"url\":\"https:\/\/www.capgemini.com\/in-en\/\",\"name\":\"Capgemini India\",\"description\":\"Capgemini\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/in-en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-IN\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Future Sight: Behavioral science- A new business paradigm | Research &amp; insight | Capgemini Invent","description":"It\u2019s time for a different design pattern that moves beyond experience to behaviors. Find out why in our podcast.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/insights\/research-library\/behavioral-science-a-new-business-paradigm\/","og_locale":"en_US","og_type":"article","og_title":"Future Sight: Behavioral science- A new business paradigm","og_description":"It\u2019s time for a different design pattern that moves beyond experience to behaviors. Find out why in our podcast.","og_url":"https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/behavioral-science-a-new-business-paradigm\/","og_site_name":"Capgemini India","article_modified_time":"2026-03-10T20:34:33+00:00","og_image":[{"width":2880,"height":1800,"url":"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2022\/04\/Capgemini_Invent_Podcast_Future-Sight-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/behavioral-science-a-new-business-paradigm\/","url":"https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/behavioral-science-a-new-business-paradigm\/","name":"Future Sight: Behavioral science- A new business paradigm | Research &amp; insight | Capgemini Invent","isPartOf":{"@id":"https:\/\/www.capgemini.com\/in-en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/behavioral-science-a-new-business-paradigm\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/behavioral-science-a-new-business-paradigm\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2022\/04\/Capgemini_Invent_Podcast_Future-Sight-2.jpg","datePublished":"2022-04-06T12:10:00+00:00","dateModified":"2026-03-10T20:34:33+00:00","description":"It\u2019s time for a different design pattern that moves beyond experience to behaviors. Find out why in our podcast.","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/behavioral-science-a-new-business-paradigm\/#breadcrumb"},"inLanguage":"en-IN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/behavioral-science-a-new-business-paradigm\/"]}]},{"@type":"ImageObject","inLanguage":"en-IN","@id":"https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/behavioral-science-a-new-business-paradigm\/#primaryimage","url":"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2022\/04\/Capgemini_Invent_Podcast_Future-Sight-2.jpg","contentUrl":"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2022\/04\/Capgemini_Invent_Podcast_Future-Sight-2.jpg","width":2880,"height":1800,"caption":"Future Sight: All roads lead to sustainability"},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/behavioral-science-a-new-business-paradigm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/in-en\/"},{"@type":"ListItem","position":2,"name":"Research &amp; insights","item":"https:\/\/www.capgemini.com\/in-en\/research-and-insight\/"},{"@type":"ListItem","position":3,"name":"Future Sight: Behavioral science- A new business paradigm"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/in-en\/#website","url":"https:\/\/www.capgemini.com\/in-en\/","name":"Capgemini India","description":"Capgemini","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/in-en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-IN"}]}},"theme_term_info":[{"id":46,"name":"Customer first"}],"industry_term_info":[],"services_term_info":[{"id":234,"name":"Customer experience"}],"partners_term_info":[],"brand_term_info":[{"id":242,"name":"Capgemini Invent","slug":"capgemini-invent"}],"brand_term":[{"id":242,"slug":"capgemini-invent"}],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/in-en\/insights\/research-library\/behavioral-science-a-new-business-paradigm\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Future Sight: Behavioral science- A new business paradigm","url":"https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/behavioral-science-a-new-business-paradigm\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/behavioral-science-a-new-business-paradigm\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2022\/04\/Capgemini_Invent_Podcast_Future-Sight-2.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2022\/04\/Capgemini_Invent_Podcast_Future-Sight-2.jpg"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini India","logo":""},"keywords":[],"dateCreated":"2022-04-06T12:10:00Z","datePublished":"2022-04-06T12:10:00Z","dateModified":"2026-03-10T20:34:33Z"},"rendered":"<meta name=\"parsely-title\" content=\"Future Sight: Behavioral science- A new business paradigm\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/behavioral-science-a-new-business-paradigm\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2022\/04\/Capgemini_Invent_Podcast_Future-Sight-2.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2022-04-06T12:10:00Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2022\/04\/Capgemini_Invent_Podcast_Future-Sight-2.jpg","featured_image_alt":"Future Sight: All roads lead to sustainability","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini India","distributor_original_site_url":"https:\/\/www.capgemini.com\/in-en","push-errors":false,"tag_names":[],"featured_image_url":"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2022\/04\/Capgemini_Invent_Podcast_Future-Sight-2.jpg","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/research-and-insight\/998953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/research-and-insight"}],"about":[{"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/types\/research-and-insight"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/users\/33"}],"version-history":[{"count":20,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/research-and-insight\/998953\/revisions"}],"predecessor-version":[{"id":1168521,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/research-and-insight\/998953\/revisions\/1168521"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/media\/1068023"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/media?parent=998953"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/tags?post=998953"},{"taxonomy":"research-and-insight-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/research-and-insight-type?post=998953"},{"taxonomy":"theme","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/theme?post=998953"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/brand?post=998953"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/service?post=998953"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/industry?post=998953"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/partners?post=998953"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/content-group?post=998953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}