{"id":1071303,"date":"2023-06-16T17:42:59","date_gmt":"2023-06-16T17:42:59","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=912840"},"modified":"2026-07-03T12:22:51","modified_gmt":"2026-07-03T12:22:51","slug":"taking-control-of-generative-ai","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/taking-control-of-generative-ai\/","title":{"rendered":"Taking control of generative AI"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:94% 86%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Data and AI<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Taking control of generative AI<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/POV_CustomGenerativeAiForEnterprise2023_.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download our Point of View<\/span><span class=\"type\">1 MB pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=912840\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=912840&amp;text=Taking%20control%20of%20generative%20AI\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=912840&amp;text=Taking%20control%20of%20generative%20AI\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div><div class=\"article-text article-quote-text\">\n<p id=\"h-\">The hype surrounding the capabilities of generative AI is immense. While generative AI has been around for some time, the launch of foundation models like ChatGPT has sparked a surge of interest in the technology, leading to an unparalleled&nbsp;<a href=\"https:\/\/www.reuters.com\/technology\/chatgpt-sets-record-fastest-growing-user-base-analyst-note-2023-02-01\/\" target=\"_blank\" rel=\"noreferrer noopener\">adoption rate.<\/a><\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2023-05-03-gartner-poll-finds-45-percent-of-executives-say-chatgpt-has-prompted-an-increase-in-ai-investment\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner<\/a>, 70% of global organizations are currently exploring Gen AI.<\/p>\n\n\n\n<p>While the market is already shifting to bring Generative AI closer to business use, organizations have several factors to consider in order to get the most out of these large language models.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-leveraging-foundation-models-for-business-outcomes\">Leveraging foundation models for business outcomes<\/h4>\n\n\n\n<p>In this point of view we explore how foundation models can be tuned, integrating company knowledge to create tailored intelligence that meets business needs, producing the right outcomes while guaranteeing security and data privacy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-building-on-ai-foundations\">Building on AI foundations<\/h4>\n\n\n\n<p>The latest generative AI foundation models can have 10 billion, and even 100 billion parameters, which are significantly more than the earlier versions.<\/p>\n\n\n\n<p>Hyperscalers are competing to create the best AI foundations that businesses can use to build upon. This allows companies to focus more on vendor selection and then their business challenges rather than having to build the whole foundation from scratch. This means AI is moving from custom development into the package age.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-getting-customized-intelligence-from-generative-ai-nbsp\">Getting customized intelligence from generative AI&nbsp;<\/h4>\n\n\n\n<p>Foundation models are really good at creating text and pictures and can outperform humans in areas such as translation and the processing of handwriting, images, and speech. But they do this in a statistical way and can be prone to hallucinations, generating false information from the underlying data. These are models that do not have general intelligence or indeed any intelligence beyond what is provided to them.<\/p>\n\n\n\n<p>However, foundation models can be tuned. Integrating company knowledge into a model results in tailored intelligence that meets the individual specificities of an organization. This guarantees that the model produces the right outcomes and works within set boundaries.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-creating-business-value-with-company-data\">Creating business value with company data<\/h4>\n\n\n\n<p>AI can help create customer profiles, identify trends, and unearth new business opportunities through data analysis. However, developing accurate and reliable AI models requires a substantial amount of data, which presents challenges regarding data quality and quantity.<\/p>\n\n\n\n<p>Generative Adversarial Network (GAN) models can produce synthetic, artificially generated data based on real data sets. This allows organizations to perform data analysis while remaining compliant with security regulations.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-trust-is-the-biggest-challenge-in-generative-ai\">Trust is the biggest challenge in generative AI<\/h4>\n\n\n\n<p>Data has value, and organizations have a responsibility to protect their data and the data of their customers. The uncontrolled usage of generative AIs could result in data suddenly being available for public consumption.<\/p>\n\n\n\n<p>Establishing a model hub that implements a testing and trust layer to monitor any potential model usage leakages makes sure AI tools are being used in a secure and private way. It also ensures consistency and accuracy. <\/p>\n\n\n\n<p>Generative AI is an undeniably powerful tool, especially when pre-trained foundation models are combined with a company\u2019s knowledge. If a company wants to use generative AI with their own data, they need a reliable partner who can help build the necessary infrastructure, give guidance, and help them scale up.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<div data-open-first=\"false\" class=\"wp-block-cg-blocks-cg-blocks-faq-schema\"><section class=\"wp-block-cg-blocks-cg-blocks-faq-schema section section--faqs-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"content-title\"><h2>FAQs<\/h2><\/div><div class=\"filters filters--vertical\" data-max=\"100\"><div class=\"expanders filters-content\">\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3><strong>What are foundation models in generative AI?<\/strong><\/h3><\/div><div class=\"expander-content\">\n<p>Foundation models are large-scale AI models that can be adapted and tuned for different use cases, enabling businesses to build customized AI-driven solutions.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3><strong>Why is integrating company knowledge important in generative AI?<\/strong><\/h3><\/div><div class=\"expander-content\">\n<p>Integrating company knowledge allows organizations to create more relevant, accurate, and context-aware outputs, leading to better business outcomes.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3><strong>How does generative AI support business outcomes?<\/strong><\/h3><\/div><div class=\"expander-content\">\n<p>Generative AI helps produce tailored insights and intelligent outputs that meet business needs, improving efficiency, innovation, and decision-making.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3><strong>Why is a controlled approach to generative AI important?<\/strong><\/h3><\/div><div class=\"expander-content\">\n<p>A controlled approach ensures that organizations can balance innovation with risk management, enabling them to achieve the right outcomes while maintaining trust and compliance.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3><strong>What does \u201ctailored intelligence\u201d mean in generative AI?<\/strong><\/h3><\/div><div class=\"expander-content\">\n<p>Tailored intelligence refers to AI systems customized using enterprise data and knowledge to deliver outputs that are specific, relevant, and aligned with business objectives.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div><div class=\"article-text article-quote-text\">\n<p>Generative AI will shape all our futures, but organizations must remain in control to unlock its full value in a secure and responsible way.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/2023\/06\/POV_CustomGenerativeAiForEnterprise2023_.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download our point of view<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>While generative AI has been around for some time, the launch of foundation models like ChatGPT has sparked a surge of interest in the 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