{"id":1028551,"date":"2022-11-07T05:08:59","date_gmt":"2022-11-07T05:08:59","guid":{"rendered":"https:\/\/www.capgemini.com\/in-en\/?post_type=research-and-insight&#038;p=1028551"},"modified":"2024-09-09T09:07:18","modified_gmt":"2024-09-09T09:07:18","slug":"direct-to-consumer","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/direct-to-consumer\/","title":{"rendered":"Direct-To-Consumer"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable is-style-default header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2022\/11\/Web-Banner_India-BU-Thought-leadership-02.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2022\/11\/Web-Banner_India-BU-Thought-leadership-02.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2022\/11\/Web-Banner_India-BU-Thought-leadership-02.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2022\/11\/Web-Banner_India-BU-Thought-leadership-02.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2022\/11\/Web-Banner_India-BU-Thought-leadership-02.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2022\/11\/Web-Banner_India-BU-Thought-leadership-02.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2022\/11\/Web-Banner_India-BU-Thought-leadership-02.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2022\/11\/Web-Banner_India-BU-Thought-leadership-02.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2022\/11\/Web-Banner_India-BU-Thought-leadership-02.jpg\" class=\"header-img header-img-d\" alt=\"Web Banner_India BU Thought leadership-02\" style=\"object-fit:cover;object-position:39% 23%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Consumer Products<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Direct-To-Consumer<\/h1><\/div><h2 class=\"reasearchInsightTitle\">Carving a Niche in a Competitive World<\/h2><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\" id=\"quoteWrapper\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/direct-to-consumer\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/direct-to-consumer\/&amp;text=Direct-To-Consumer\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/direct-to-consumer\/&amp;text=Direct-To-Consumer\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p><strong>Vidhya Krishnaswamy, Vice President and Head of CPRD, India Business Unit, Capgemini India draws light on how Direct-To-Consumer brands are here to stay.<\/strong><\/p>\n\n\n\n<p>Traditionally brands had been following a business model that allowed them to sell to the end consumer through distributors and retailers. The pandemic has enabled a paradigm shift to the online world and brands want to capitalize the trend. A new business model is emerging where brands can sell to the consumer directly while avoiding any middleman or distributors and retailers. With widespread internet penetration, this only catapulted the growth further. For the brand loyal consumers, it reduced the hassle of researching, browsing, and choosing from too many options creating an easy buying process.<\/p>\n\n\n\n<p>In India, Direct-to-consumer (D2C) brands could be looking at a $100 billion addressable consumer opportunity by 2025, according to estimates by Avendus Capital. Online spending in India is expected to grow at a CAGR of 35%+ from $39 billion today to $200 billion over the next 5 years, also supported by internet and payment infrastructure developments supported by Government policies.<\/p>\n\n\n\n<p>With more brands channelling their attention towards meeting their consumer\u2019s demands directly, D2C brands are carving a niche for themselves against competition and retailers.<\/p>\n\n\n\n<p><strong><strong>Download this insightful take to know more on how direct-to-consumer brands are connecting with their end consumers.<\/strong><\/strong><\/p>\n\n\n\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_1028562_2641583672\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_797341_8890_308800925\" name=\"_mf_797341_8890\" placeholder=\"First Name\" required \/><label for=\"_mf_797341_8890_308800925\" class=\"form-label\">First Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">First Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_797341_1617_2330156862\" name=\"_mf_797341_1617\" placeholder=\"Last Name\" required \/><label for=\"_mf_797341_1617_2330156862\" class=\"form-label\">Last Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Last Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_797341_8639_2636612053\" name=\"_mf_797341_8639\" placeholder=\"Email\" required \/><label for=\"_mf_797341_8639_2636612053\" class=\"form-label\">Email <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Email is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" pattern=\"^[0-9\\-\\+\\s]+$\"  class=\"form-control\" id=\"_mf_797341_8249_3041482437\" name=\"_mf_797341_8249\" oninput=\"validateInput(this)\" maxlength=\"14\" placeholder=\"Phone\" required \/><label for=\"_mf_797341_8249_3041482437\" class=\"form-label\">Phone <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Phone is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_797341_7470_1551075660\" name=\"_mf_797341_7470\" placeholder=\"Organization \" required \/><label for=\"_mf_797341_7470_1551075660\" class=\"form-label\">Organization  <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Organization  is not valid.<\/div><\/div><div class=\"mf-field-wrapper  col-sm-12\">\n\t\t<div class=\"form-check checkbox-controls\">\n\n\t\t\t<input type=\"checkbox\" id=\"_mf_797341_367_1284333406\" class=\"form-check-input\"\n\t\t\t\tname=\"_mf_797341_367[]\"\n\t\t\t\tvalue=\"1\"\n\t\t\t\trequired\n\t\t\t>\n\n\t\t\t<label for=\"_mf_797341_367_1284333406\" class=\"form-check-label consent-text\">\n\t\t\t\tI agree to Capgemini collecting &amp; processing my personal data to allow me to receive information on Capgemini services. For further information, please see our<a href=\"https:\/\/www.capgemini.com\/in-en\/privacy-policy\/\"> Privacy Notice<\/a>.  &nbsp;\t\t\t<\/label>\n\n\t\t<\/div>\n\t\t<\/div>\t\t\t<div class=\"mf_field mf_field--recaptcha\">\n\t\t\t\t<div class=\"g-recaptcha\" data-sitekey=\"6Lc3OpIUAAAAADY4ErEHF0HF6Tr7vuknduDU-fbl\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"mf_field mf_field--submit\" >\n\t\t\t\t<div class=\"slide-button-background button-background\">\n\t\t\t\t\t<label for=\"slider-submit-_mf_797341_6917\" class=\"slide-text\">\n\t\t\t\t\t\tSlide to submit\t\t\t\t\t<\/label>\n\t\t\t\t\t<input\n\t\t\t\t\t\tid=\"slider-submit-_mf_797341_6917\"\n\t\t\t\t\t\ttype=\"range\"\n\t\t\t\t\t\tclass=\"mf_field__input slider-frm-btn\"\n\t\t\t\t\t\trel=\"_mf_797341_6917\"\n\t\t\t\t\t\tmin=\"0\"\n\t\t\t\t\t\tmax=\"100\"\n\t\t\t\t\t\tvalue=\"0\"\n\t\t\t\t\t\taria-label=\"Slide to submit\"\n\t\t\t\t\t\taria-describedby=\"slide-instruction-_mf_797341_6917\"\n\t\t\t\t\t\taria-valuenow=\"0\"\n\t\t\t\t\t\taria-valuemin=\"0\"\n\t\t\t\t\t\taria-valuemax=\"100\"\n\t\t\t\t\t\taria-orientation=\"horizontal\"\n\t\t\t\t\t\trole=\"slider\"\n\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\/>\n\t\t\t\t\t<span id=\"slide-instruction-_mf_797341_6917\" class=\"sr-only\">\n\t\t\t\t\t\tUse right arrow keys to slide, or drag right with your finger. When you reach 100 percent, the form is submitted.\t\t\t\t\t<\/span>\n\t\t\t\t\t<!-- Mobile-only submit button fallback -->\n\t\t\t\t\t<button type=\"submit\" class=\"mf-mobile-submit-btn\" disabled>\n\t\t\t\t\t\t<span class=\"sr-only\">If you use a screen reader or VoiceOver, double-tap this button to submit the form.<\/span>\n\t\t\t\t\t\tSlide to submit\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t\t<input type=\"hidden\" name=\"submit_btn_txt\" class=\"submit_btn_txt\" value=\"Slide to submit\"\/>\n\t\t\t\t<input type=\"hidden\" name=\"submitted_state_txt\" class=\"submitted_state_txt\" value=\"Submitted\"\/>\n\t\t\t<\/div>\n\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"1028562\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"direct-to-consumer\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"d42dd646fa\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t<h2 style=\"color: #0070ad\">Thank You for your interest. Hope you find this Paper insightful.<\/h2><br><ul><br> \t<li style=\"color: #0070ad\"><strong><a href=\"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2022\/11\/D2C-\u2013-Carving-a-niche-for-themselves-in-a-competitive-world.pdf\" target=\"_blank\" rel=\"noopener\">Download the Paper<\/a><\/strong><\/li><br><\/ul><\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>We are sorry, the form submission failed. Please try again.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG1028562 = {\"1028562\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":177,"featured_media":1028552,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"7b4856c9-3556-4d38-ace4-fc2eae5ba721\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":46,"primary_term":"Customer 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