{"id":952513,"date":"2021-06-01T05:12:00","date_gmt":"2021-06-01T05:12:00","guid":{"rendered":"https:\/\/www.capgemini.com\/in-en\/?post_type=press-release&#038;p=952513"},"modified":"2025-03-21T08:43:22","modified_gmt":"2025-03-21T08:43:22","slug":"consumer-product-and-retail-organizations-must-accelerate-their-data-maturity-to-become-more-resilient-post-covid-19","status":"publish","type":"press-release","link":"https:\/\/www.capgemini.com\/in-en\/news\/press-releases\/consumer-product-and-retail-organizations-must-accelerate-their-data-maturity-to-become-more-resilient-post-covid-19\/","title":{"rendered":"Consumer product and retail organizations must accelerate their data maturity to become more resilient post COVID-19"},"content":{"rendered":"\t\t<div class=\"wp-block-cg-blocks-hero-press-release\">\n\t\t\t<header class=\"header-hero-press-release\" role=\"main\" id=\"main-content-press-release\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"hero-press-release\">\n\t\t\t\t\t\t<div class=\"hero-press-release-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"header-title\">\n\t\t\t\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\tConsumer product and retail organizations must accelerate their data maturity to become more resilient post COVID-19\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"header-description\">\n\t\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Jun 1, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero-press-release-downloads\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 col-lg-3\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"download-item\" type=\"download\" href=\"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2022\/05\/Final-Infographic-Data-Powered-Enterprise.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Opens in a new window\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-title\">Download press release<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-props\">1 MB  pdf<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 col-lg-3\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"download-item\" type=\"download\" href=\"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2022\/05\/Capgemini-News-Alert_Data-Powered-Organization-in-CPR.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Opens in a new window\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-title\">Download press release<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-props\">287 KB  pdf<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/header>\n\t\t<\/div>\n\t\t\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/in-en\/news\/press-releases\/consumer-product-and-retail-organizations-must-accelerate-their-data-maturity-to-become-more-resilient-post-covid-19\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/in-en\/news\/press-releases\/consumer-product-and-retail-organizations-must-accelerate-their-data-maturity-to-become-more-resilient-post-covid-19\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\"><strong>Paris, June 1, 2021 \u2013 Strong data maturity is helping 62% of consumer product and retail data masters achieve scale with their AI and analytics proofs of concept, and 73% derive quantifiable business value from their data. This is according to the latest <\/strong><a href=\"http:\/\/www.capgemini.com\/research-institute\"><strong>Capgemini Research Institute<\/strong><\/a><strong> report, \u2018<\/strong><a href=\"https:\/\/www.capgemini.com\/research\/the-age-of-insight?utm_source=pr&amp;utm_medium=referral&amp;utm_content=cprd_none_link_pressrelease_none&amp;utm_campaign=CPRD_cri_data-power-org-cpr\"><strong><em>The age of insight: How consumer product and retail organizations can accelerate value capture from data<\/em><\/strong><\/a><strong><em>\u2019, <\/em>which signals that data masters in the sector \u2013 those organizations which can create, process, and leverage data proactively to fulfil their corporate purpose, achieve their business objectives and drive innovation \u2013 enjoy 30% higher operating profit margins than the industry average.<\/strong><\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Consumer product and retail (CPR) organizations that entered the pandemic with strong data foundations were able to thrive in response to the new digital-first environment, as compared to those who didn\u2019t have a data mindset. Consequently, they were able to add new revenue streams through new products, services and business models, stay relevant for their customers and pivot offers as per market needs \u2013 all powered by data \u2013 gaining an important competitive advantage.<\/p>\n<\/blockquote>\n\n\n\n<p>Only 16% of consumer product (CP) organizations qualify as data masters, in line with the cross-industry average of data masters, but only 6% of retail organizations clear the benchmark. These leaders show the way forward for the industry to tackle challenges in achieving data mastery.<\/p>\n\n\n\n<p>More importantly, CPR data masters enjoy 30% higher operating profit margins compared to the industry average. They do so by implementing better data hygiene or superior data management practices \u2013 such as automating data collection, combining external data for analysis, and considering data quality from design, among others.<\/p>\n\n\n\n<p>Data masters are also able to work through key obstacles faced by most CPR organizations. They are able to spot gaps in their data and quickly make changes when required by having full visibility of both consumers and operations, cites the report. This lens is more acute for retailers who are at the forefront of consumer interaction.<\/p>\n\n\n\n<p>Tim Bridges, Global Head of Consumer Goods and Retail at Capgemini explains, <em>\u201cThere\u2019s clear evidence that in today\u2019s fast-changing environment, being data powered is fundamental to the success of consumer product and <a href=\"https:\/\/www.capgemini.com\/in-en\/industries\/retail\/\">retail organizations<\/a>. As competitive intensity increases both from within and outside the sector, companies need to foster a culture that enables them to gain insight and act fast. CPR organizations need to modernize their data platforms, strengthen trust, and empower data-driven decision making to progress towards data mastery and drive sustainable competitive edge.\u201d<\/em><\/p>\n\n\n\n<p><strong>Enhancing sustainability initiatives through data<\/strong><\/p>\n\n\n\n<p>Leading CPR organizations are using data and analytics to implement circular economy business models as 79% of consumers pivot<a href=\"#_ftn1\">[1]<\/a> services. A further 77% of organizations revealed that <a href=\"https:\/\/www.capgemini.com\/in-en\/services\/sustainability\/\">sustainability<\/a> approaches increased consumer loyalty and 63% said it led to increased revenues.<\/p>\n\n\n\n<p>The report highlights data and analytics as pivotal sustainability enablers. Close to half of the organizations (47%) surveyed by the Capgemini Research Institute are investing in AI, machine learning, and Industrial Internet of Things (IIoT) sensors to drive their sustainability goals.<\/p>\n\n\n\n<p>Benjamin Alleau,Group Sustainability Offer Lead and Business Technology Practice Global Lead, Capgemini Invent said, <strong>\u201c<\/strong><em>It\u2019s not enough to simply react to change; consumer product and retail organizations need to sense changes in consumer behavior before they emerge as trends. This is particularly relevant when it comes to sustainability. We\u2019re seeing data masters optimize their data insights to challenge traditional ways of working in favor of circular economy business models \u2013 from supply chains and logistics to <a href=\"https:\/\/www.capgemini.com\/in-en\/industries\/manufacturing\/\">manufacturing<\/a> and product lifecycle.\u201d<\/em><\/p>\n\n\n\n<p><strong>Overcoming data obstacles to become future-ready<\/strong><\/p>\n\n\n\n<p>The report reveals a variety of challenges standing in the way of CPR organizations on the road to data mastery. The most prevalent include data silos, a skills shortage, and a lack of trust.<\/p>\n\n\n\n<p>Functionality and integration were found to be the most critical obstacles, with most CPR organizations (57%) stating they are still trying to work around legacy systems that innately prevent the use of automation and AI.<\/p>\n\n\n\n<p>CPR companies trail behind other sectors in data-powered decision making. They are 31% less likely to use data in their decision making when compared with banking businesses, and over 10% less likely compared with life sciences and healthcare organizations.<\/p>\n\n\n\n<p>For CPR organizations looking to unlock business value from their data, the report recommends four focus areas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Foster a data-powered culture and empower teams with data at the point of need.<\/li>\n\n\n\n<li>Modernize the data platform for faster implementation of insights.<\/li>\n\n\n\n<li>Strengthen trust in data with right data governance and data ethics.<\/li>\n\n\n\n<li>Plug into external data ecosystems to enable new business models and deeply understand consumers and operations.<\/li>\n<\/ol>\n\n\n\n<p><strong>Report methodology<\/strong><\/p>\n\n\n\n<p>This report by Capgemini Research Institute studied over 200 CPR organizations, exploring their data maturity, practices, and behaviors. It complements last year\u2019s <a href=\"https:\/\/www.capgemini.com\/news\/report-data-powered-enterprises\/\">Data Powered Enterprise report<\/a>, which tracked over 1,000 organizations using the same metrics and revealed how data-powered enterprises vastly outperform their peers on multiple financial measures.<\/p>\n\n\n\n<p>Further information is available in the full report, which can be downloaded <a href=\"https:\/\/www.capgemini.com\/research\/the-age-of-insight?utm_source=pr&amp;utm_medium=referral&amp;utm_content=cprd_none_link_pressrelease_none&amp;utm_campaign=CPRD_cri_data-power-org-cpr\">here<\/a>.<\/p>\n\n\n\n<p><strong>About Capgemini<\/strong><\/p>\n\n\n\n<p>Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of 270,000 team members in nearly 50 countries. With its strong 50-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering, and platforms. The Group reported in 2020 global revenues of \u20ac16 billion.<\/p>\n\n\n\n<p>Get The Future You Want | <a href=\"http:\/\/www.capgemini.com\">www.capgemini.com<\/a><\/p>\n\n\n\n<p><strong>About the Capgemini Research Institute<\/strong><\/p>\n\n\n\n<p>The Capgemini Research Institute is Capgemini\u2019s in-house think-tank on all things digital. The Institute publishes research on the impact of digital technologies on large traditional businesses. The team draws on the worldwide network of Capgemini experts and works closely with academic and technology partners. The Institute has dedicated research centers in India, Singapore, the United Kingdom and the United States. It was recently ranked #1 in the world for the quality of its research by independent analysts.<\/p>\n\n\n\n<p>Visit us at <a href=\"https:\/\/www.capgemini.com\/researchinstitute\/\">https:\/\/www.capgemini.com\/researchinstitute\/<\/a><\/p>\n\n\n\n<p><a href=\"#_ftnref1\">[1]<\/a> Capgemini Research Institute, \u201cHow Sustainability is fundamentally changing consumer preferences,\u201d 2020.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<div class=\"wp-block-cg-blocks-cg-block-related-content\"><section class=\"relatedContentBlock\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"related-content-heading\">Related News<\/h2><\/div><\/div><div class=\"row relatedContent\"><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Read more about 85% of banks\u2019 corporate clients plan to engage with a non-bank financial institution within the next year as 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