{"id":1025201,"date":"2020-11-10T07:35:00","date_gmt":"2020-11-10T07:35:00","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=press-release&p=515496"},"modified":"2024-08-26T06:25:23","modified_gmt":"2024-08-26T06:25:23","slug":"capgemini-creates-personalized-data-driven-ecommerce-initiative-for-fila-2","status":"publish","type":"press-release","link":"https:\/\/www.capgemini.com\/in-en\/news\/press-releases\/capgemini-creates-personalized-data-driven-ecommerce-initiative-for-fila\/","title":{"rendered":"Capgemini creates personalized, data-driven ecommerce initiative for FILA"},"content":{"rendered":"\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tCapgemini creates personalized, data-driven ecommerce initiative for FILA\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\tNov 10, 2020<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t
Download press release<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t
115 KB application\/pdf<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/header>\n\t\t<\/div>\n\t\t\n\n\n
\n

Digital transformation project helps the iconic retailer see a 212% spike <\/em><\/strong>in year-to-date revenue<\/em><\/strong><\/h2>\n\n\n\n

Paris and New York \u2013 November 10, 2020 \u2013<\/strong> Capgemini<\/strong><\/a> today announced a successful eCommerce initiative for the US website of <\/strong>FILA<\/strong><\/a>, a leading sportswear designer and manufacturer. FILA selected Capgemini for its expertise in digital marketing, ecommerce, experience design, application integration, and support services. Built on <\/strong>Salesforce Commerce Cloud<\/strong><\/a>, the site also leverages <\/strong>Salesforce Service Cloud<\/strong><\/a> and MuleSoft<\/a> to integrate the digital ecosystem.<\/strong><\/p>\n\n\n\n

Founded in Italy over 100 years ago, FILA has evolved into one of the world\u2019s most innovative sports lifestyle brands. Due to the pandemic and evolving times, FILA needed to shift its primary mode of selling from the distributors to the end customers online. The previous digital strategy created visibility only at certain points of the year and lacked a consistent connection with consumers. Correspondingly, the digital channel siloed content and its analytics were not optimized to drive sales.<\/p>\n\n\n\n

With a clear view of what its customers were doing online, and a better understanding of how to optimize consumer engagement, the revamped FILA.com now offers customers an efficient and customized digital shopping experience, based on the insights gleaned from the platform. New bold and dynamic design engages with customers across the homepage and individual product display pages (PDPs). The designs were launched in short sprints in order to get to market faster.<\/p>\n\n\n\n

\u201cCapgemini is an extremely valuable partner that quickly implemented a strategic digital transformation solution that has already resulted in a 212 percent growth in year-to-date revenue,\u201d <\/em>said Dawn Trenson, Vice President of eCommerce at FILA. \u201cTheir digital customer experience team and expertise in Salesforce and MuleSoft resulted in a thoughtful optimization approach aligned with our brand\u2019s vision and created an updated site that reflects our ethos and connects with our customers in new and exciting ways.\u201d<\/em><\/p>\n\n\n\n

Through an initial audit of FILA\u2019s SEO and analytics strategy, Capgemini\u2019s Digital Customer Experience experts revealed a series of disparate systems. To resolve this, analysts implemented self-service tracking capabilities and trained the team on best practices. Then the Capgemini team augmented the site\u2019s brand voice to align with its marketing materials and enforce real-time optimizations. These efforts led to a 164 percent increase in FILA\u2019s year-to-date conversion rate.<\/p>\n\n\n\n

An integral piece to the FILA engagement also includes the introduction of a new content design system that includes stories sourced from marketing directly into the site experience. By using MuleSoft, IT teams can establish a 360-degree view of the customer by quickly unlocking and unifying  data from disparate systems through API-led connectivity. These approaches drive flexibility and speed-to-market of campaigns, so FILA is better positioned to connect with its customers, delivering relevant content, at the right moment in the buying journey.<\/p>\n\n\n\n

\u201cFILA understands the need to go Direct to Consumer (D2C) in the current context and the importance of personalized customer experience online.\u201d<\/em> said Darshan Shankavaram, Head of the Global Digital Customer Experience Practice at Capgemini. \u201cWith Capgemini\u2019s support, FILA created a robust and rich experience across the shopping life cycle of the customer, including marketing and service, which helped them realize the full potential of the commerce platform.\u201d<\/em><\/p>\n\n\n\n

As a Salesforce Global Strategic Consulting Partner, Capgemini\u2019s capabilities and solutions portfolio have grown to meet the digital customer experience needs of clients around the world, enabling them to achieve innovation and competitiveness. Capgemini received the inaugural \u2018Commerce Cloud Partner Trailblazer Award for B2C\u2019 in the 2019 Salesforce Lightning Bolt Trailblazer Awards. Capgemini\u2019s MuleSoft practice also received the MuleSoft Global Practice Development Partner of the Year 2020<\/a>.<\/p>\n\n\n\n

About Capgemini<\/strong><\/p>\n\n\n\n

Capgemini is a global leader in consulting, digital transformation, technology, and engineering services. The Group is at the forefront of innovation to address the entire breadth of clients\u2019 opportunities in the evolving world of cloud, digital and platforms. Building on its strong 50-year heritage and deep industry-specific expertise, Capgemini enables organizations to realize their business ambitions through an array of services from strategy to operations. A responsible and multicultural company of 265,000 people in nearly 50 countries, Capgemini\u2019s purpose is to unleash human energy through technology for an inclusive and sustainable future. With Altran, the Group reported 2019 combined global revenues of \u20ac17 billion.<\/p>\n\n\n\n

Visit us at www.capgemini.com<\/a>.<\/p>\n\n\n\n

Salesforce, Commerce Cloud, Service Cloud and others are among the trademarks of salesforce.com, inc.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n

Related content<\/h2><\/div><\/div>
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCorporate news<\/span><\/span>\n\t\t\t\t\t\t\t\t\t

Change in the composition of Capgemini\u2019s Board of Directors proposed to the 2026 Shareholders\u2019 Meeting<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\tMar 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2026\/03\/03_16_26-Board-composition-vfinale_post-CA-clean.pdf" aria-label="Download Press Release" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>Download press release<\/span>\n\t\t\t\t\t\t\t<span>175 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tRead more about<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCorporate news<\/span><\/span>\n\t\t\t\t\t\t\t\t\t

Capgemini to acquire leading independent product lifecycle management and industrial digitalization specialist, Piterion<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\tMar 9, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/03\/03_09_Capgemini_Piterion.pdf" aria-label="Download Press Release" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>Download press release<\/span>\n\t\t\t\t\t\t\t<span>130 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tRead more about<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCorporate news<\/span><\/span>\n\t\t\t\t\t\t\t\t\t

Capgemini to launch the divestiture of its subsidiary Capgemini Government Solutions<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\tFeb 1, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tRead more about<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":103,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"6570962a-3be5-42eb-8d78-55922772cffa\",\"blogId\":\"1\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/\",\"postLink\":\"https:\/\/www.capgemini.com\/news\/press-releases\/capgemini-creates-personalized-data-driven-ecommerce-initiative-for-fila\/\",\"postId\":515496,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false,\"isEnabled\":true}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/News-Alert_Capgemini-creates-ecommerce-initiative-for-FILA.pdf","related_resource_id":515497,"related_resource_size":"115 KB","related_resource_type":"application\/pdf","cg_author":0,"featured_focal_points":""},"tags":[],"press-release-type":[39],"brand":[],"class_list":["post-1025201","press-release","type-press-release","status-publish","hentry","press-release-type-corporate-news"],"yoast_head":"\nCapgemini creates personalized, data-driven ecommerce initiative for FILA - Capgemini India<\/title>\n<meta name=\"description\" content=\"Digital transformation project helps the iconic retailer see a 212% spike in year-to-date revenue Paris and New York \u2013 November 10, 2020 \u2013 Capgemini\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/news\/press-releases\/capgemini-creates-personalized-data-driven-ecommerce-initiative-for-fila\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capgemini creates personalized, data-driven ecommerce initiative for FILA\" \/>\n<meta property=\"og:description\" content=\"Digital transformation project helps the iconic retailer see a 212% spike in year-to-date revenue Paris and New York \u2013 November 10, 2020 \u2013 Capgemini\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/in-en\/news\/press-releases\/capgemini-creates-personalized-data-driven-ecommerce-initiative-for-fila\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini India\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-26T06:25:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2025\/10\/New-Web-preview-global.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/in-en\/news\/press-releases\/capgemini-creates-personalized-data-driven-ecommerce-initiative-for-fila\/\",\"url\":\"https:\/\/www.capgemini.com\/in-en\/news\/press-releases\/capgemini-creates-personalized-data-driven-ecommerce-initiative-for-fila\/\",\"name\":\"Capgemini creates personalized, data-driven ecommerce initiative for FILA - Capgemini India\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/in-en\/#website\"},\"datePublished\":\"2020-11-10T07:35:00+00:00\",\"dateModified\":\"2024-08-26T06:25:23+00:00\",\"description\":\"Digital transformation project helps the iconic retailer see a 212% spike in year-to-date revenue Paris and New York \u2013 November 10, 2020 \u2013 Capgemini\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/in-en\/news\/press-releases\/capgemini-creates-personalized-data-driven-ecommerce-initiative-for-fila\/#breadcrumb\"},\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/in-en\/news\/press-releases\/capgemini-creates-personalized-data-driven-ecommerce-initiative-for-fila\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/in-en\/news\/press-releases\/capgemini-creates-personalized-data-driven-ecommerce-initiative-for-fila\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/in-en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Press Releases\",\"item\":\"https:\/\/www.capgemini.com\/in-en\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Capgemini creates personalized, data-driven ecommerce initiative for FILA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/in-en\/#website\",\"url\":\"https:\/\/www.capgemini.com\/in-en\/\",\"name\":\"Capgemini India\",\"description\":\"Capgemini\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/in-en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-IN\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Capgemini creates personalized, data-driven ecommerce initiative for FILA - Capgemini India","description":"Digital transformation project helps the iconic retailer see a 212% spike in year-to-date revenue Paris and New York \u2013 November 10, 2020 \u2013 Capgemini","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/news\/press-releases\/capgemini-creates-personalized-data-driven-ecommerce-initiative-for-fila\/","og_locale":"en_US","og_type":"article","og_title":"Capgemini creates personalized, data-driven ecommerce initiative for FILA","og_description":"Digital transformation project helps the iconic retailer see a 212% spike in year-to-date revenue Paris and New York \u2013 November 10, 2020 \u2013 Capgemini","og_url":"https:\/\/www.capgemini.com\/in-en\/news\/press-releases\/capgemini-creates-personalized-data-driven-ecommerce-initiative-for-fila\/","og_site_name":"Capgemini India","article_modified_time":"2024-08-26T06:25:23+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2025\/10\/New-Web-preview-global.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/in-en\/news\/press-releases\/capgemini-creates-personalized-data-driven-ecommerce-initiative-for-fila\/","url":"https:\/\/www.capgemini.com\/in-en\/news\/press-releases\/capgemini-creates-personalized-data-driven-ecommerce-initiative-for-fila\/","name":"Capgemini creates personalized, data-driven ecommerce initiative for FILA - Capgemini India","isPartOf":{"@id":"https:\/\/www.capgemini.com\/in-en\/#website"},"datePublished":"2020-11-10T07:35:00+00:00","dateModified":"2024-08-26T06:25:23+00:00","description":"Digital transformation project helps the iconic retailer see a 212% spike in year-to-date revenue Paris and New York \u2013 November 10, 2020 \u2013 Capgemini","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/in-en\/news\/press-releases\/capgemini-creates-personalized-data-driven-ecommerce-initiative-for-fila\/#breadcrumb"},"inLanguage":"en-IN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/in-en\/news\/press-releases\/capgemini-creates-personalized-data-driven-ecommerce-initiative-for-fila\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/in-en\/news\/press-releases\/capgemini-creates-personalized-data-driven-ecommerce-initiative-for-fila\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/in-en\/"},{"@type":"ListItem","position":2,"name":"Press Releases","item":"https:\/\/www.capgemini.com\/in-en\/news\/"},{"@type":"ListItem","position":3,"name":"Capgemini creates personalized, data-driven ecommerce initiative for FILA"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/in-en\/#website","url":"https:\/\/www.capgemini.com\/in-en\/","name":"Capgemini India","description":"Capgemini","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/in-en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-IN"}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/in-en\/news\/press-releases\/capgemini-creates-personalized-data-driven-ecommerce-initiative-for-fila\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Capgemini creates personalized, data-driven ecommerce initiative for FILA","url":"https:\/\/www.capgemini.com\/in-en\/news\/press-releases\/capgemini-creates-personalized-data-driven-ecommerce-initiative-for-fila\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/in-en\/news\/press-releases\/capgemini-creates-personalized-data-driven-ecommerce-initiative-for-fila\/"},"thumbnailUrl":"","image":{"@type":"ImageObject","url":""},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini India","logo":""},"keywords":[],"dateCreated":"2020-11-10T07:35:00Z","datePublished":"2020-11-10T07:35:00Z","dateModified":"2024-08-26T06:25:23Z"},"rendered":"<meta name=\"parsely-title\" content=\"Capgemini creates personalized, data-driven ecommerce initiative for FILA\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/in-en\/news\/press-releases\/capgemini-creates-personalized-data-driven-ecommerce-initiative-for-fila\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-pub-date\" content=\"2020-11-10T07:35:00Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/in-en\/wp-content\/themes\/capgemini2025\/assets\/images\/mockup.png","featured_image_alt":false,"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini India","distributor_original_site_url":"https:\/\/www.capgemini.com\/in-en","push-errors":false,"tag_names":[],"_links":{"self":[{"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/press-release\/1025201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/types\/press-release"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/users\/103"}],"version-history":[{"count":8,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/press-release\/1025201\/revisions"}],"predecessor-version":[{"id":1168239,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/press-release\/1025201\/revisions\/1168239"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/media?parent=1025201"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/tags?post=1025201"},{"taxonomy":"press-release-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/press-release-type?post=1025201"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/brand?post=1025201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}