{"id":1169538,"date":"2026-03-20T10:09:44","date_gmt":"2026-03-20T10:09:44","guid":{"rendered":"https:\/\/www.capgemini.com\/in-en\/?p=1169538&#038;preview=true&#038;preview_id=1169538"},"modified":"2026-03-24T10:25:13","modified_gmt":"2026-03-24T10:25:13","slug":"ai-is-only-as-smart-as-your-data-why-quality-is-non-negotiable-for-google-cloud-platform","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/in-en\/insights\/expert-perspectives\/ai-is-only-as-smart-as-your-data-why-quality-is-non-negotiable-for-google-cloud-platform\/","title":{"rendered":"AI is only as smart as your data:\u00a0Why quality is non-negotiable for Google Cloud Platform"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>AI is only as smart as your data:\u00a0Why quality is non-negotiable for Google Cloud Platform<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2026\/03\/Mathieu-Joly-1.jpg?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Mathieu Joly<\/h5><h5 class=\"blog-date\">16 Mar 2026<\/h5><\/div><\/div><div class=\"brand-image\"><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-in-the-race-to-become-data-driven-companies-are-migrating-enterprise-data-warehouses-edw-building-sophisticated-data-lakes-and-deploying-ai-to-revolutionize-the-entire-enterprise-from-marketing-analytics-to-back-office-operations\">In the race to become data-driven, companies are migrating enterprise data warehouses (EDW), building sophisticated data lakes, and deploying AI to revolutionize the entire enterprise from marketing analytics to back-office operations.<\/h2>\n\n\n\n<p>The promise is immense: unparalleled insights, hyper-personalized customer experiences, and streamlined efficiency. But there is a critical, often-overlooked foundation on which all these ambitions rest: data quality.<\/p>\n\n\n\n<p>Without data quality, any modern data platform is just a high-speed engine running on contaminated fuel. Data quality is not just a technical task. It needs to be a strategic imperative for success in the age of AI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-listen-to-the-hard-truths-about-your-data\"><strong>Listen to the hard truths about your data<\/strong><\/h3>\n\n\n\n<p>Before diving into solutions, companies need to be honest about the problem. It is bigger and more pervasive than most organizations realize.<\/p>\n\n\n\n<p>This is because many dramatically overestimate their data quality. In siloed departments, data might seem good enough for a specific task but, when there is an attempt to unify it for a central data lake or an AI model, the cracks begin to appear. This overconfidence stems from a lack of visibility across the entire data landscape.<\/p>\n\n\n\n<p>Common issues are everywhere: typos in manual entries, outdated customer information, inconsistent formatting from legacy systems, and missing fields from botched integrations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-data-quality\"><strong>What is data quality?<\/strong><\/h3>\n\n\n\n<p>At its core,&nbsp;data quality&nbsp;is a measure of data\u2019s fitness for its intended purpose. But in a modern data platform, you can\u2019t (and shouldn\u2019t) try to make all data 100 percent perfect all the time. A practical data quality strategy starts by focusing on what matters most.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Identify critical data elements (CDEs) &#8211; Before you measure anything, you must prioritize. Not all data is created equal. CDEs represent the most valuable components of your data assets. What are they? CDEs are data fields that, if incorrect, would cause significant business disruption. Think of a customer ID in your orders table, a transaction amount in finance, or a patient record number in healthcare. Why identify them? Your resources (time, compute, engineering effort, etc.) are finite. By identifying CDEs, you focus your most rigorous data quality efforts where they provide the most business value and mitigate the most risk.<\/li>\n\n\n\n<li>Define business rules &#8211; Once you know <em>what<\/em> data is critical, you must define what \u201cgood\u201d looks like for that data. This is where business rules come in. They are the specific, contextual logic that translates the abstract concept of \u201cquality\u201d into concrete, testable statements.<\/li>\n<\/ol>\n\n\n\n<p>Business rules are the \u201chow-to\u201d guide for your data. They often combine multiple dimensions of quality.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Example 1, validity and consistency:<\/strong> A rule for the order status CDE might be \u201cThe value <strong>must<\/strong> be one of [Pending, Shipped, Delivered, Cancelled].<\/li>\n\n\n\n<li><strong>Example 2, accuracy and completeness:<\/strong> A rule for a customer shipping address CDE might be: \u201cThe zip code field <strong>must not<\/strong> be null and <strong>must<\/strong> correspond to the state field.<\/li>\n<\/ul>\n\n\n\n<p>Without business rules, accuracy is just a vague idea. With them, it becomes a clear test you can run (e.g., zip code valid for state = TRUE).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Measure the dimensions of quality<\/li>\n<\/ul>\n\n\n\n<p>With your CDEs identified and business rules defined, you can now measure quality across its key dimensions. These dimensions are the \u201cscorecard\u201d you use to check if your rules are being met.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Accuracy:&nbsp;Does the data reflect the real world (e.g. is the customer\u2019s address correct)?<\/li>\n\n\n\n<li>Completeness:&nbsp;Are there any missing values (e.g. is the phone number field blank)?<\/li>\n\n\n\n<li>Consistency:&nbsp;Does data contradict itself across different systems (e.g. is the customer listed as \u201cJane Doe\u201d in CRM and \u201cJ. Doe\u201d in billing)?<\/li>\n\n\n\n<li>Timeliness:&nbsp;Is the data available when needed? Is it up-to-date?<\/li>\n\n\n\n<li>Validity:&nbsp;Does the data conform to the required format (e.g., is a date stored as DD-MM-YYYY, or does order status match the approved list)?<\/li>\n\n\n\n<li>Uniqueness:&nbsp;Are there duplicate records (e.g. the same customer entered twice)?<\/li>\n<\/ul>\n\n\n\n<p>The costs associated with poor data quality can be substantial. Engineers and analysts spending time finding and fixing data are wasted resources. Incorrect reporting driven by low accuracy or completeness on CDEs leads to poor business decisions and financial repercussions. A strong data quality framework isn\u2019t just \u201cnice to have.\u201d it\u2019s a foundational requirement for trusting your data.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-resistance-and-consequences\"><strong>The resistance and consequences<\/strong><\/h4>\n\n\n\n<p>The question is: if poor data quality is so common, why are companies so resistant to fixing it? First, it is not glamorous task.&nbsp;Data cleansing is seen as a simple routine maintenance task, not a strategic project. Second, it\u2019s perceived as a cost, not an investment, as&nbsp; ROI is not always obvious. And last, the problem feels overwhelming, especially when there is a large amount of data to manage.&nbsp;Most companies just don\u2019t know where to start.<\/p>\n\n\n\n<p>Failing to address data quality&nbsp;before&nbsp;a project is a recipe for disaster. It leads directly to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Flawed business intelligence.&nbsp;Reports and dashboards present a distorted view of reality, leading to poor strategic decisions. For example, a marketing analytics report might show an incorrect customer lifetime value because of duplicate purchase records, causing the company to overspend on the wrong acquisition channels.<\/li>\n\n\n\n<li>Failed AI\/ML models.&nbsp;An AI model trained on inaccurate or incomplete data will make unreliable predictions. Imagine a predictive maintenance model for manufacturing that does not flag failing equipment because its sensor data was incomplete. The result is costly, unplanned downtime.<\/li>\n\n\n\n<li>Damaged customer trust.&nbsp;Sending a promotion for a product a customer just returned or addressing them by the wrong name erodes confidence and harms your brand.<\/li>\n<\/ul>\n\n\n\n<p>In a recent project, a source table we needed to use contained a string type column with date information. This content of the column should have been in the format DD\/MM\/YYYY HH:MI:SS. But some rows were DD\/MM\/YYYY or DD\/MM\/YYYY HH:MI. So, every time there was an error, we were asked to manage another format. This meant each time we had to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyze the issue<\/li>\n\n\n\n<li>Detect the bad value format<\/li>\n\n\n\n<li>Exchange with the customer in order to define what we do with this value<\/li>\n\n\n\n<li>Manage the new format<\/li>\n\n\n\n<li>Perform a unit test<\/li>\n\n\n\n<li>Perform a user acceptance test.<\/li>\n<\/ul>\n\n\n\n<p>While the date format seems like a small issue, it takes days to manage new non-standard formats. The client never chose to fix the problem at the source level. The excuse is usually the source application is too old and complicated to fix.<\/p>\n\n\n\n<p>But waiting until mid-project to fix quality issues has severe consequences. From crippling delays to skyrocketing costs to a total loss of stakeholder confidence, it is the equivalent of discovering the foundation of your house is cracked after you\u2019ve built the walls.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-building-a-foundation-of-trust-a-strategic-blueprint\"><strong>Building a foundation of trust: A strategic blueprint<\/strong><\/h4>\n\n\n\n<p>Success in data projects requires a deliberate, structured approach. You can\u2019t just buy technology; you must cultivate a data-centric culture.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Assess and govern first<\/strong>: The journey begins with a&nbsp;data maturity assessment. You can\u2019t plan a route without knowing your starting point. This assessment helps you understand your current capabilities, identify gaps, and set realistic goals for your data project. Then establish solid&nbsp;data governance. Governance isn\u2019t about control, it\u2019s about enablement. It provides the rules, ensuring everyone knows who owns what data, what it means, and how it can be used. It ensures quality, security, and compliance are maintained over time. Start small. Identify critical data domains like Customer or Product, assign data stewards (people responsible for the quality of that data), and define clear policies. Technology can then be used to enforce these rules, not create them from scratch. Consistent data quality assessments act as a seal of approval. When users like data scientists, analysts, or business leaders know the data is regularly checked for accuracy, completeness, and consistency, they are more likely to&nbsp;trust&nbsp;it. This drives adoption of the platform and its products. Think of it like a food safety rating for a restaurant: regular checks give consumers confidence.<\/li>\n\n\n\n<li><strong>The path to high-quality data<\/strong> &#8211; With a governance framework in place, you can actively improve data quality with steps like the following.<\/li>\n\n\n\n<li><strong>Data profiling:<\/strong>&nbsp;automatically scan data sources to discover their structure, content, and interrelationships. This is your foundation for understanding the data as-is and uncovering initial quality issues.<\/li>\n\n\n\n<li><strong>Data cleansing and standardization:<\/strong> use tools to correct errors, remove duplicates, and enforce consistent formats (like standardizing addresses or dates) across all your data.<\/li>\n\n\n\n<li><strong>Automation:&nbsp;<\/strong>implement automated data pipelines that clean, validate, and transform data as it flows into your data platform. This ensures that new data coming in is already high-quality.<\/li>\n\n\n\n<li><strong>Implement data observability: <\/strong>rather than acting as a \u201cgatekeeper\u201d that blocks data, adopt a modern observability approach. This means continuously monitoring data quality at the source and throughout its transformation journey. An observability system automatically calculates and exposes quality metrics (often directly in the data catalog) and, most importantly, produces alerts when anomalies are detected. This shifts you from a reactive, manual-checking model to a proactive, automated one.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-why-google-cloud-is-your-ideal-partner\"><strong>Why Google Cloud is your ideal partner<\/strong><\/h4>\n\n\n\n<p>A successful data strategy needs a powerful, unified, and intelligent technology foundation. Google Cloud stands out as the platform of choice because it offers a cohesive ecosystem designed to break down silos and manage the entire data lifecycle.<\/p>\n\n\n\n<p>Rather than managing disparate software, we leverage Google Cloud\u2019s serverless-first approach to focus on generating value through the following key functionalities.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Establishing a scalable, central source of truth<\/strong> &#8211; To eliminate data fragmentation, you need a system that separates storage from compute, allowing for cost-effective analysis of massive datasets without the burden of infrastructure management. We utilize BigQuery as the central data warehouse. Its architecture allows us to store vast amounts of data securely while enabling analysts to run queries over petabytes of data in seconds, acting as the single, reliable backbone for the enterprise.<\/li>\n\n\n\n<li><strong>Modernizing transformation pipelines with engineering best practices<\/strong> &#8211; A modern data platform must handle two distinct speeds of data: the complex, rapid ingestion of live events and the structured, rigorous modeling of business logic. We implement a dual approach. For scalable SQL transformations: To bring software engineering standards to data modeling, we implement Dataform. This allows analysts to build complex SQL transformation pipelines directly inside BigQuery with version control, automated testing, and dependency management.For real-time streaming: When business decisions cannot wait for a daily batch load, we also deploy Dataflow. This fully managed streaming service allows us to ingest and transform high-volume data (such as clickstreams, IoT sensors, or fraud signals) in real-time. It processes data the instant it arrives, enabling immediate action before the data even lands in the warehouse.<\/li>\n\n\n\n<li><strong>Automating documentation and data understanding<\/strong> &#8211; One of the biggest hurdles to trust is a lack of context. You need intelligent functionality that automatically documents your data assets, ensuring every user understands the meaning and context of the information they are using. We leverage BigQuery Insights powered by Gemini to automate metadata curation. Instead of manually writing thousands of definitions, the system analyzes usage patterns and table metadata to generate proposed descriptions for tables and columns. This ensures our data catalog is always up-to-date and business-ready with minimal manual effort.<\/li>\n\n\n\n<li><strong>Unified governance and intelligent quality enforcement<\/strong> &#8211; Governance cannot be an afterthought; it must be an intelligent fabric that manages security, discovery, and quality rules across data lakes and warehouses simultaneously. We leverage Dataplex to centrally manage policies and enforce data quality without building custom portals. Specifically, we implement automated scans that apply both standard rules (like checking for null values) and custom business logic directly within the Dataplex Universal Catalog. Another example of data quality checks that we implement is the creation of Generic Cloud Functions where all kinds of tests are executed through this cloud function, and where a custom message is pushed to a pub\/sub topic in order to load the information to the enterprise data quality portal.<\/li>\n\n\n\n<li><strong>Seamless integration from data to AI<\/strong> &#8211; The ultimate goal of high-quality data is to power intelligent action. This requires removing the friction between data storage and machine learning development. We use Vertex AI to create a unified MLOps workflow. Because it integrates natively with BigQuery, we can build, deploy, and scale machine learning models directly on top of the high-quality data we have governed and cleansed, ensuring that AI initiatives are built on a foundation of trust. Google Cloud\u2019s serverless-first approach removes the complexity of infrastructure management, allowing teams to focus on generating value from data. The unified platform ensures that governance, quality, and AI are not afterthoughts but are woven into the very fabric of your data strategy.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-make-your-data-smart\"><strong>Make your data smart<\/strong><\/h4>\n\n\n\n<p>Migrating to the cloud and building an AI-powered enterprise is no longer a futuristic vision but a modern necessity. However, technology alone won\u2019t get you there.<\/p>\n\n\n\n<p>We are now moving beyond simple predictive models and entering the agentic AI era. This new wave features autonomous AI agents that can reason, plan, and execute complex tasks on your behalf from dynamically optimizing supply chains to personalizing customer service in real-time.<\/p>\n\n\n\n<p>For these agents to act intelligently and reliably, they require an unprecedented level of trust in your data. The \u201cgarbage in, garbage out\u201d principle is amplified with agentic AI so it becomes \u201cgarbage in, autonomous disaster out.\u201d<\/p>\n\n\n\n<p>Lasting success is therefore built on a foundation of clean, reliable, well-governed, and trusted data. By prioritizing data quality and leveraging the unified power of Google Cloud, you can turn your data from a liability into your most valuable strategic asset, one that is ready to fuel not just human insights, but intelligent, autonomous action.<\/p>\n\n\n\n<p>Discover&nbsp;how Capgemini and&nbsp;Google Cloud are enabling data-driven intelligence to create impactful, human-centric experiences at <a href=\"https:\/\/www.capgemini.com\/news\/events\/google-cloud-next\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Cloud Next 2026<\/a>. See how we are leveraging&nbsp;agentic AI, generative AI, digital sovereignty,&nbsp;and data to drive business innovation. It is intelligence made real.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\" section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider undefined\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Author<\/h2><\/div><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2026\/03\/Mathieu-Joly-1.jpg\" alt=\"Mathieu Joly\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPBbd4fe7d9_fd63_4c8a_80ac_c79a5cdaaef8\" data-bs-expert-title=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Mathieu Joly<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Solution Architect<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPBbd4fe7d9_fd63_4c8a_80ac_c79a5cdaaef8\" data-bs-expert-title=\"Mathieu Joly\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Mathieu Joly is a Solution Architect with over 20 years of experience in data integration, data transformation, and the implementation of data platform solutions. He has a strong background in constructing data platforms and managing cloud migration projects, with experience across retail, specialized distribution, banking, and telecommunications industries.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"modal\" id=\"WPBbd4fe7d9_fd63_4c8a_80ac_c79a5cdaaef8\">\n\t\t\t\t\t<div class=\"modal-dialog modal-dialog-centered modal-lg modal-dialog-scrollable landing-page-modals\">\n\t\t\t\t\t\t<div class=\"modal-content\">\n\t\t\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t\t\t<button type=\"button\" class=\"btn-close\" aria-label=\"close\" data-bs-dismiss=\"modal\"><\/button>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_1003886_2570290056\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_1003795_1599_3841999321\" name=\"_mf_1003795_1599\" placeholder=\"First Name\" required \/><label for=\"_mf_1003795_1599_3841999321\" class=\"form-label\">First Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">First Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_1003795_8620_2487770365\" name=\"_mf_1003795_8620\" placeholder=\"Last Name\" required \/><label for=\"_mf_1003795_8620_2487770365\" class=\"form-label\">Last Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Last Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_1003795_4386_1311015801\" name=\"_mf_1003795_4386\" placeholder=\"Email\" required \/><label for=\"_mf_1003795_4386_1311015801\" class=\"form-label\">Email <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Email is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_1003795_3223_1953726427\" name=\"_mf_1003795_3223\" placeholder=\"Company\" required \/><label for=\"_mf_1003795_3223_1953726427\" class=\"form-label\">Company <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Company is not valid.<\/div><\/div>\t\t<div class=\"mf_field mf_field--country mf_field--select floating form-country-select-parent mf-required\">\n\n\t\t\t<label for=\"_mf_1003795_5869_2853565339\" class=\"floating__label form-country-select-label\" data-content=\"Country\">\n\t\t\t\t<span class=\"floating-label-content\">Country<\/span>\n\t\t\t<\/label>\n\n\t\t\t<div class=\"select-wrap\">\n<i class=\"icon icon-zodiak-chevron-down\"><\/i>\n\t\t\t\t<select id=\"_mf_1003795_5869_2853565339\" class=\"mf_field__input empty mf-country-selectbox form_country_select\" name=\"_mf_1003795_5869\" data-validate=\"select\" required>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"\"  selected='selected'>Country<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AF\" >Afghanistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AX\" >Aland Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AL\" >Albania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DZ\" >Algeria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AS\" >American Samoa<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AD\" >Andorra<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AO\" >Angola<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AI\" >Anguilla<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AQ\" >Antarctica<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AG\" >Antigua And Barbuda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AR\" >Argentina<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AM\" >Armenia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AW\" >Aruba<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AU\" >Australia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AT\" >Austria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AZ\" >Azerbaijan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BS\" >Bahamas<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BH\" >Bahrain<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BD\" >Bangladesh<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BB\" >Barbados<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BY\" >Belarus<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BE\" >Belgium<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BZ\" >Belize<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BJ\" >Benin<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BM\" >Bermuda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BT\" >Bhutan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BO\" >Bolivia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BA\" >Bosnia And Herzegovina<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BW\" >Botswana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BV\" >Bouvet Island<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BR\" >Brazil<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IO\" >British Indian Ocean Territory<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BN\" >Brunei Darussalam<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BG\" >Bulgaria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BF\" >Burkina Faso<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BI\" >Burundi<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KH\" >Cambodia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CM\" >Cameroon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CA\" >Canada<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CV\" >Cape Verde<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KY\" >Cayman Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CF\" >Central African Republic<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TD\" >Chad<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CL\" >Chile<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CN\" >China<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CX\" >Christmas Island<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CC\" >Cocos (Keeling) Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CO\" >Colombia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KM\" >Comoros<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CG\" >Congo<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CD\" >Congo, Democratic Republic<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CK\" >Cook Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CR\" >Costa Rica<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CI\" >Cote D&#039;Ivoire<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HR\" >Croatia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CU\" >Cuba<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CY\" >Cyprus<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CZ\" >Czech Republic<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DK\" >Denmark<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DJ\" >Djibouti<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DM\" >Dominica<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DO\" >Dominican Republic<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EC\" >Ecuador<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EG\" >Egypt<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SV\" >El Salvador<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GQ\" >Equatorial Guinea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ER\" >Eritrea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EE\" >Estonia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ET\" >Ethiopia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FK\" >Falkland Islands (Malvinas)<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FO\" >Faroe Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FJ\" >Fiji<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FI\" >Finland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FR\" >France<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GF\" >French Guiana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PF\" >French Polynesia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TF\" >French Southern Territories<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GA\" >Gabon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GM\" >Gambia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GE\" >Georgia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DE\" >Germany<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GH\" >Ghana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GI\" >Gibraltar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GR\" >Greece<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GL\" >Greenland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GD\" >Grenada<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GP\" >Guadeloupe<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GU\" >Guam<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GT\" >Guatemala<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GG\" >Guernsey<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GN\" >Guinea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GW\" >Guinea-Bissau<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GY\" >Guyana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HT\" >Haiti<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HM\" >Heard Island &amp; Mcdonald Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VA\" >Holy See (Vatican City State)<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HN\" >Honduras<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HK\" >Hong Kong<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HU\" >Hungary<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IS\" >Iceland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IN\" >India<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ID\" >Indonesia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IR\" >Iran, Islamic Republic Of<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IQ\" >Iraq<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IE\" >Ireland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IM\" >Isle Of Man<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IL\" >Israel<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IT\" >Italy<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JM\" >Jamaica<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JP\" >Japan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JE\" >Jersey<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JO\" >Jordan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KZ\" >Kazakhstan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KE\" >Kenya<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KI\" >Kiribati<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KR\" >Korea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KW\" >Kuwait<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KG\" >Kyrgyzstan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LA\" >Lao People&#039;s Democratic Republic<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LV\" >Latvia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LB\" >Lebanon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LS\" >Lesotho<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LR\" >Liberia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LY\" >Libyan Arab Jamahiriya<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LI\" >Liechtenstein<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LT\" >Lithuania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LU\" >Luxembourg<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MO\" >Macao<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MK\" >Macedonia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MG\" >Madagascar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MW\" >Malawi<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MY\" >Malaysia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MV\" >Maldives<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ML\" >Mali<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MT\" >Malta<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MH\" >Marshall Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MQ\" >Martinique<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MR\" >Mauritania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MU\" >Mauritius<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"YT\" >Mayotte<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MX\" >Mexico<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FM\" >Micronesia, Federated States Of<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MD\" >Moldova<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MC\" >Monaco<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MN\" >Mongolia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ME\" >Montenegro<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MS\" >Montserrat<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MA\" >Morocco<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MZ\" >Mozambique<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MM\" >Myanmar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NA\" >Namibia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NR\" >Nauru<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NP\" >Nepal<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NL\" >Netherlands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AN\" >Netherlands Antilles<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NC\" >New Caledonia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NZ\" >New Zealand<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NI\" >Nicaragua<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NE\" >Niger<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NG\" >Nigeria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NU\" >Niue<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NF\" >Norfolk Island<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MP\" >Northern Mariana Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NO\" >Norway<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"OM\" >Oman<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PK\" >Pakistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PW\" >Palau<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PS\" >Palestinian Territory, Occupied<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PA\" >Panama<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PG\" >Papua New Guinea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PY\" >Paraguay<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PE\" >Peru<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PH\" >Philippines<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PN\" >Pitcairn<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PL\" >Poland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PT\" >Portugal<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PR\" >Puerto Rico<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"QA\" >Qatar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RE\" >Reunion<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RO\" >Romania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RU\" >Russian Federation<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RW\" >Rwanda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BL\" >Saint Barthelemy<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SH\" >Saint Helena<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KN\" >Saint Kitts And Nevis<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LC\" >Saint Lucia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MF\" >Saint Martin<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PM\" >Saint Pierre And Miquelon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VC\" >Saint Vincent And Grenadines<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"WS\" >Samoa<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SM\" >San Marino<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ST\" >Sao Tome And Principe<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SA\" >Saudi Arabia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SN\" >Senegal<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RS\" >Serbia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SC\" >Seychelles<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SL\" >Sierra Leone<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SG\" >Singapore<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SK\" >Slovakia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SI\" >Slovenia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SB\" >Solomon Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SO\" >Somalia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ZA\" >South Africa<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GS\" >South Georgia And Sandwich Isl.<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ES\" >Spain<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LK\" >Sri Lanka<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SD\" >Sudan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SR\" >Suriname<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SJ\" >Svalbard And Jan Mayen<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SZ\" >Swaziland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SE\" >Sweden<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CH\" >Switzerland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SY\" >Syrian Arab Republic<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TW\" >Taiwan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TJ\" >Tajikistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TZ\" >Tanzania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TH\" >Thailand<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TL\" >Timor-Leste<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TG\" >Togo<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TK\" >Tokelau<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TO\" >Tonga<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TT\" >Trinidad And Tobago<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TN\" >Tunisia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TR\" >Turkey<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TM\" >Turkmenistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TC\" >Turks And Caicos Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TV\" >Tuvalu<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UG\" >Uganda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UA\" >Ukraine<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AE\" >United Arab Emirates<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GB\" >United Kingdom<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"US\" >United States<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UM\" >United States Outlying Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UY\" >Uruguay<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UZ\" >Uzbekistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VU\" >Vanuatu<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VE\" >Venezuela<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VN\" >Viet Nam<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VG\" >Virgin Islands, British<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VI\" >Virgin Islands, U.S.<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"WF\" >Wallis And Futuna<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EH\" >Western Sahara<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"YE\" >Yemen<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ZM\" >Zambia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ZW\" >Zimbabwe<\/option>\n\t\t\t\t\t\t\t\t\t<\/select>\n\n\t\t\t\t<div class=\"invalid-feedback-frm\" role=\"alert\">Country is not valid.<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<script type=\"text\/javascript\">\n            jQuery(document).ready(function($) {\n                $('.mf_form__form').each(function() {\n                    var $form = $(this); \/\/ This specific form instance\n\n                    \/\/ Find the country select in this form\n                    $form.find('.form_country_select').each(function() {\n                        var $select = $(this);\n\t\t\t\t\t\tvar clickCount = 0;\n                        \/\/ On change\n                        $select.on('click', function() {\n\t\t\t\t\t\t\tclickCount++;\n\t\t\t\t\t\t\tif (clickCount === 1) {\n\t\t\t\t\t\t\t\t$(this).parent().find('.icon-zodiak-chevron-down').addClass('active');\n\t\t\t\t\t\t\t} else {\n\t\t\t\t\t\t\t\tclickCount = 0;\n\t\t\t\t\t\t\t\t$(this).parent().find('.icon-zodiak-chevron-down').removeClass('active');\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t});\n\t\t\t\t\t\t$select.on('blur', function() {\n\t\t\t\t\t\t\tclickCount = 0;\n\t\t\t\t\t\t\t$(this).parent().find('.icon-zodiak-chevron-down').removeClass('active');\n\t\t\t\t\t\t});\n                    });\n                });\n            });\n        <\/script>\n\n\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><textarea type=\"text\" class=\"form-control\" id=\"_mf_1003795_8295_3210720609\" name=\"_mf_1003795_8295\" placeholder=\"Message\" required><\/textarea><label for=\"_mf_1003795_8295_3210720609\" class=\"form-label\">Message <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Message is not valid.<\/div><\/div>\t\t\t<div class=\"mf_field mf_field--hidden \">\n\t\t\t\t<label for=\"_mf_1003795_3685_2722668603\">Page URL\t\t\t\t\t<\/label>\n\t\t\t\t<input\n\t\t\t\t\ttype=\"hidden\"\n\t\t\t\t\tid=\"_mf_1003795_3685_2722668603\"\n\t\t\t\t\tclass=\"mf_field__input empty\"\n\t\t\t\t\tname=\"_mf_1003795_3685\"\n\t\t\t\t\tdata-validate=\"text\"\n\t\t\t\t\tvalue=\"https:\/\/www.capgemini.com\/in-en\/insights\/expert-perspectives\/ai-is-only-as-smart-as-your-data-why-quality-is-non-negotiable-for-google-cloud-platform\/\"\n\t\t\t\t\t\t\t\t\t\/>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"mf_field mf_field--hidden \">\n\t\t\t\t<label for=\"_mf_1003886_1365_2535382931\">Expert title\t\t\t\t\t<\/label>\n\t\t\t\t<input type=\"hidden\" id=\"_mf_1003886_1365_2535382931\" class=\"mf_field__input empty\" name=\"_mf_1003886_1365\" data-validate=\"text\" data-hidden-field-tag=\"expert_title\" value=\"\"  \/>\n\t\t\t<\/div>\n\t\t<div class=\"mf-field-wrapper  col-sm-12\">\n\t\t<div class=\"form-check checkbox-controls\">\n\n\t\t\t<input type=\"checkbox\" id=\"_mf_1003795_8122_3313005013\" class=\"form-check-input\"\n\t\t\t\tname=\"_mf_1003795_8122[]\"\n\t\t\t\tvalue=\"1\"\n\t\t\t\trequired\n\t\t\t>\n\n\t\t\t<label for=\"_mf_1003795_8122_3313005013\" class=\"form-check-label consent-text\">\n\t\t\t\t I agree to Capgemini collecting &amp; processing my personal data to allow me to receive information on Capgemini services. For further information, please see our<a href=\"https:\/\/www.capgemini.com\/in-en\/privacy-policy\/\"> Privacy Notice<\/a>.  &nbsp;\t\t\t<\/label>\n\n\t\t<\/div>\n\t\t<\/div>\t\t\t<div class=\"mf_field mf_field--recaptcha\">\n\t\t\t\t<div class=\"g-recaptcha\" data-sitekey=\"6Lc3OpIUAAAAADY4ErEHF0HF6Tr7vuknduDU-fbl\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"mf_field mf_field--submit\" >\n\t\t\t\t<div class=\"slide-button-background button-background\">\n\t\t\t\t\t<label for=\"slider-submit-_mf_1003795_3011\" class=\"slide-text\">\n\t\t\t\t\t\tSlide to submit\t\t\t\t\t<\/label>\n\t\t\t\t\t<input\n\t\t\t\t\t\tid=\"slider-submit-_mf_1003795_3011\"\n\t\t\t\t\t\ttype=\"range\"\n\t\t\t\t\t\tclass=\"mf_field__input slider-frm-btn\"\n\t\t\t\t\t\trel=\"_mf_1003795_3011\"\n\t\t\t\t\t\tmin=\"0\"\n\t\t\t\t\t\tmax=\"100\"\n\t\t\t\t\t\tvalue=\"0\"\n\t\t\t\t\t\taria-label=\"Slide to submit\"\n\t\t\t\t\t\taria-describedby=\"slide-instruction-_mf_1003795_3011\"\n\t\t\t\t\t\taria-valuenow=\"0\"\n\t\t\t\t\t\taria-valuemin=\"0\"\n\t\t\t\t\t\taria-valuemax=\"100\"\n\t\t\t\t\t\taria-orientation=\"horizontal\"\n\t\t\t\t\t\trole=\"slider\"\n\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\/>\n\t\t\t\t\t<span id=\"slide-instruction-_mf_1003795_3011\" class=\"sr-only\">\n\t\t\t\t\t\tUse right arrow keys to slide, or drag right with your finger. When you reach 100 percent, the form is submitted.\t\t\t\t\t<\/span>\n\t\t\t\t\t<!-- Mobile-only submit button fallback -->\n\t\t\t\t\t<button type=\"submit\" class=\"mf-mobile-submit-btn\" disabled>\n\t\t\t\t\t\t<span class=\"sr-only\">If you use a screen reader or VoiceOver, double-tap this button to submit the form.<\/span>\n\t\t\t\t\t\tSlide to submit\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t\t<input type=\"hidden\" name=\"submit_btn_txt\" class=\"submit_btn_txt\" value=\"Slide to submit\"\/>\n\t\t\t\t<input type=\"hidden\" name=\"submitted_state_txt\" class=\"submitted_state_txt\" value=\"Submitted\"\/>\n\t\t\t<\/div>\n\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"1003886\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"generic-expert-forms\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"e2c6884adf\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t<h3 style=\"color: #0070ad\">Thank You! We have received your form submission.<\/h3><\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>We are sorry, the form submission failed. Please try again.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG1003886 = {\"1003886\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>AI can only be as reliable as the data behind it. Without strong data quality and governance, even the most advanced platforms and models fail to deliver real value.<\/p>\n","protected":false},"author":388,"featured_media":1169539,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[],"brand":[],"service":[245],"industry":[],"partners":[173],"blog-topic":[287],"content-group":[],"class_list":["post-1169538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","service-data-ai","partners-google-cloud","blog-topic-data-and-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI is only as smart as your data - Why quality is non-negotiable for Google Cloud Platform<\/title>\n<meta name=\"description\" content=\"AI can only be as reliable as the data behind it. Without strong data quality and governance, even the most advanced platforms and models fail to deliver real value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/in-en\/insights\/expert-perspectives\/ai-is-only-as-smart-as-your-data-why-quality-is-non-negotiable-for-google-cloud-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI is only as smart as your data:\u00a0Why quality is non-negotiable for Google Cloud Platform\" \/>\n<meta property=\"og:description\" content=\"AI can only be as reliable as the data behind it. Without strong data quality and governance, even the most advanced platforms and models fail to deliver real value.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/in-en\/insights\/expert-perspectives\/ai-is-only-as-smart-as-your-data-why-quality-is-non-negotiable-for-google-cloud-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini India\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-20T10:09:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T10:25:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2026\/03\/GCN-DotCom_Banner_2880X1800-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2880\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mathieu Joly\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"naveenkumarkannan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/in-en\/insights\/expert-perspectives\/ai-is-only-as-smart-as-your-data-why-quality-is-non-negotiable-for-google-cloud-platform\/\",\"url\":\"https:\/\/www.capgemini.com\/in-en\/insights\/expert-perspectives\/ai-is-only-as-smart-as-your-data-why-quality-is-non-negotiable-for-google-cloud-platform\/\",\"name\":\"AI is only as smart as your data - Why quality is non-negotiable for Google Cloud Platform\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/in-en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/in-en\/insights\/expert-perspectives\/ai-is-only-as-smart-as-your-data-why-quality-is-non-negotiable-for-google-cloud-platform\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/in-en\/insights\/expert-perspectives\/ai-is-only-as-smart-as-your-data-why-quality-is-non-negotiable-for-google-cloud-platform\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2026\/03\/GCN-DotCom_Banner_2880X1800-1.jpg\",\"datePublished\":\"2026-03-20T10:09:44+00:00\",\"dateModified\":\"2026-03-24T10:25:13+00:00\",\"author\":{\"@id\":\"https:\/\/www.capgemini.com\/in-en\/#\/schema\/person\/5431e26851c0d327d26d3e9558eee555\"},\"description\":\"AI can only be as reliable as the data behind it. Without strong data quality and governance, even the most advanced platforms and models fail to deliver real value.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/in-en\/insights\/expert-perspectives\/ai-is-only-as-smart-as-your-data-why-quality-is-non-negotiable-for-google-cloud-platform\/#breadcrumb\"},\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/in-en\/insights\/expert-perspectives\/ai-is-only-as-smart-as-your-data-why-quality-is-non-negotiable-for-google-cloud-platform\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-IN\",\"@id\":\"https:\/\/www.capgemini.com\/in-en\/insights\/expert-perspectives\/ai-is-only-as-smart-as-your-data-why-quality-is-non-negotiable-for-google-cloud-platform\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2026\/03\/GCN-DotCom_Banner_2880X1800-1.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2026\/03\/GCN-DotCom_Banner_2880X1800-1.jpg\",\"width\":2880,\"height\":1800,\"caption\":\"GCN DotCom Banner\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/in-en\/insights\/expert-perspectives\/ai-is-only-as-smart-as-your-data-why-quality-is-non-negotiable-for-google-cloud-platform\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/in-en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI is only as smart as your data:\u00a0Why quality is non-negotiable for Google Cloud Platform\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/in-en\/#website\",\"url\":\"https:\/\/www.capgemini.com\/in-en\/\",\"name\":\"Capgemini India\",\"description\":\"Capgemini\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/in-en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-IN\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.capgemini.com\/in-en\/#\/schema\/person\/5431e26851c0d327d26d3e9558eee555\",\"name\":\"naveenkumarkannan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-IN\",\"@id\":\"https:\/\/www.capgemini.com\/in-en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/01575bdf68b49df1225695b846e260e6e3694dc69c8c1649d7a695be465a5826?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/01575bdf68b49df1225695b846e260e6e3694dc69c8c1649d7a695be465a5826?s=96&d=mm&r=g\",\"caption\":\"naveenkumarkannan\"},\"url\":\"https:\/\/www.capgemini.com\/in-en\/author\/naveenkumarkannan\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"AI is only as smart as your data - Why quality is non-negotiable for Google Cloud Platform","description":"AI can only be as reliable as the data behind it. Without strong data quality and governance, even the most advanced platforms and models fail to deliver real value.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/in-en\/insights\/expert-perspectives\/ai-is-only-as-smart-as-your-data-why-quality-is-non-negotiable-for-google-cloud-platform\/","og_locale":"en_US","og_type":"article","og_title":"AI is only as smart as your data:\u00a0Why quality is non-negotiable for Google Cloud Platform","og_description":"AI can only be as reliable as the data behind it. Without strong data quality and governance, even the most advanced platforms and models fail to deliver real value.","og_url":"https:\/\/www.capgemini.com\/in-en\/insights\/expert-perspectives\/ai-is-only-as-smart-as-your-data-why-quality-is-non-negotiable-for-google-cloud-platform\/","og_site_name":"Capgemini India","article_published_time":"2026-03-20T10:09:44+00:00","article_modified_time":"2026-03-24T10:25:13+00:00","og_image":[{"width":2880,"height":1800,"url":"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2026\/03\/GCN-DotCom_Banner_2880X1800-1.jpg","type":"image\/jpeg"}],"author":"Mathieu Joly","twitter_card":"summary_large_image","twitter_misc":{"Written by":"naveenkumarkannan","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/in-en\/insights\/expert-perspectives\/ai-is-only-as-smart-as-your-data-why-quality-is-non-negotiable-for-google-cloud-platform\/","url":"https:\/\/www.capgemini.com\/in-en\/insights\/expert-perspectives\/ai-is-only-as-smart-as-your-data-why-quality-is-non-negotiable-for-google-cloud-platform\/","name":"AI is only as smart as your data - Why quality is non-negotiable for Google Cloud Platform","isPartOf":{"@id":"https:\/\/www.capgemini.com\/in-en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/in-en\/insights\/expert-perspectives\/ai-is-only-as-smart-as-your-data-why-quality-is-non-negotiable-for-google-cloud-platform\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/in-en\/insights\/expert-perspectives\/ai-is-only-as-smart-as-your-data-why-quality-is-non-negotiable-for-google-cloud-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2026\/03\/GCN-DotCom_Banner_2880X1800-1.jpg","datePublished":"2026-03-20T10:09:44+00:00","dateModified":"2026-03-24T10:25:13+00:00","author":{"@id":"https:\/\/www.capgemini.com\/in-en\/#\/schema\/person\/5431e26851c0d327d26d3e9558eee555"},"description":"AI can only be as reliable as the data behind it. Without strong data quality and governance, even the most advanced platforms and models fail to deliver real value.","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/in-en\/insights\/expert-perspectives\/ai-is-only-as-smart-as-your-data-why-quality-is-non-negotiable-for-google-cloud-platform\/#breadcrumb"},"inLanguage":"en-IN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/in-en\/insights\/expert-perspectives\/ai-is-only-as-smart-as-your-data-why-quality-is-non-negotiable-for-google-cloud-platform\/"]}]},{"@type":"ImageObject","inLanguage":"en-IN","@id":"https:\/\/www.capgemini.com\/in-en\/insights\/expert-perspectives\/ai-is-only-as-smart-as-your-data-why-quality-is-non-negotiable-for-google-cloud-platform\/#primaryimage","url":"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2026\/03\/GCN-DotCom_Banner_2880X1800-1.jpg","contentUrl":"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2026\/03\/GCN-DotCom_Banner_2880X1800-1.jpg","width":2880,"height":1800,"caption":"GCN DotCom Banner"},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/in-en\/insights\/expert-perspectives\/ai-is-only-as-smart-as-your-data-why-quality-is-non-negotiable-for-google-cloud-platform\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/in-en\/"},{"@type":"ListItem","position":2,"name":"AI is only as smart as your data:\u00a0Why quality is non-negotiable for Google Cloud Platform"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/in-en\/#website","url":"https:\/\/www.capgemini.com\/in-en\/","name":"Capgemini India","description":"Capgemini","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/in-en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-IN"},{"@type":"Person","@id":"https:\/\/www.capgemini.com\/in-en\/#\/schema\/person\/5431e26851c0d327d26d3e9558eee555","name":"naveenkumarkannan","image":{"@type":"ImageObject","inLanguage":"en-IN","@id":"https:\/\/www.capgemini.com\/in-en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/01575bdf68b49df1225695b846e260e6e3694dc69c8c1649d7a695be465a5826?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/01575bdf68b49df1225695b846e260e6e3694dc69c8c1649d7a695be465a5826?s=96&d=mm&r=g","caption":"naveenkumarkannan"},"url":"https:\/\/www.capgemini.com\/in-en\/author\/naveenkumarkannan\/"}]}},"blog_topic_info":[{"id":287,"name":"Data and AI"}],"taxonomy_info":{"category":[{"id":1,"name":"Uncategorized","slug":"uncategorized"}],"service":[{"id":245,"name":"Data &amp; AI","slug":"data-ai"}],"partners":[{"id":173,"name":"Google Cloud","slug":"google-cloud"}],"blog-topic":[{"id":287,"name":"Data and AI","slug":"data-and-ai"}]},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/in-en\/insights\/expert-perspectives\/ai-is-only-as-smart-as-your-data-why-quality-is-non-negotiable-for-google-cloud-platform\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"AI is only as smart as your data:\u00a0Why quality is non-negotiable for Google Cloud Platform","url":"https:\/\/www.capgemini.com\/in-en\/insights\/expert-perspectives\/ai-is-only-as-smart-as-your-data-why-quality-is-non-negotiable-for-google-cloud-platform\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/in-en\/insights\/expert-perspectives\/ai-is-only-as-smart-as-your-data-why-quality-is-non-negotiable-for-google-cloud-platform\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2026\/03\/GCN-DotCom_Banner_2880X1800-1.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2026\/03\/GCN-DotCom_Banner_2880X1800-1.jpg"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini India","logo":""},"keywords":[],"dateCreated":"2026-03-20T10:09:44Z","datePublished":"2026-03-20T10:09:44Z","dateModified":"2026-03-24T10:25:13Z"},"rendered":"<meta name=\"parsely-title\" content=\"AI is only as smart as your data:\u00a0Why quality is non-negotiable for Google Cloud Platform\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/in-en\/insights\/expert-perspectives\/ai-is-only-as-smart-as-your-data-why-quality-is-non-negotiable-for-google-cloud-platform\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2026\/03\/GCN-DotCom_Banner_2880X1800-1.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2026-03-20T10:09:44Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"jetpack_featured_media_url":"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2026\/03\/GCN-DotCom_Banner_2880X1800-1.jpg","archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2026\/03\/GCN-DotCom_Banner_2880X1800-1.jpg","featured_image_alt":"GCN DotCom Banner","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini India","distributor_original_site_url":"https:\/\/www.capgemini.com\/in-en","push-errors":false,"featured_image_url":"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2026\/03\/GCN-DotCom_Banner_2880X1800-1.jpg","author_title":"Mathieu Joly","author_thumbnail_url":"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2026\/03\/Mathieu-Joly-1.jpg?w=200","author_thumbnail_alt":"","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/posts\/1169538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/users\/388"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/comments?post=1169538"}],"version-history":[{"count":3,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/posts\/1169538\/revisions"}],"predecessor-version":[{"id":1169545,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/posts\/1169538\/revisions\/1169545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/media\/1169539"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/media?parent=1169538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/categories?post=1169538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/tags?post=1169538"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/brand?post=1169538"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/service?post=1169538"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/industry?post=1169538"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/partners?post=1169538"},{"taxonomy":"blog-topic","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/blog-topic?post=1169538"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/content-group?post=1169538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}