{"id":1117718,"date":"2024-08-01T07:30:35","date_gmt":"2024-08-01T07:30:35","guid":{"rendered":"https:\/\/www.capgemini.com\/in-en\/?p=1117718&#038;preview=true&#038;preview_id=1117718"},"modified":"2026-01-22T07:54:39","modified_gmt":"2026-01-22T07:54:39","slug":"powering-the-generative-economy","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/in-en\/insights\/expert-perspectives\/powering-the-generative-economy\/","title":{"rendered":"Powering the generative economy"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Virtual twins drive innovation and democratize knowledge<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2023\/07\/Ron-Tolido1.jpg?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Ron Tolido<\/h5><h5 class=\"blog-date\">1st August 2024<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/insights\/expert-perspectives\/how-to-safeguard-and-protect-our-global-forest-ecosystems\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/insights\/expert-perspectives\/how-to-safeguard-and-protect-our-global-forest-ecosystems\/&amp;text=How%20to%20safeguard%20and%20protect%20our%20global%20forest%20ecosystems%3F%C2%A0\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/insights\/expert-perspectives\/how-to-safeguard-and-protect-our-global-forest-ecosystems\/&amp;text=How%20to%20safeguard%20and%20protect%20our%20global%20forest%20ecosystems%3F%C2%A0\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"h-combining-the-experience-economy-where-experiences-matter-more-than-products-with-the-circular-economy-focused-on-reducing-reusing-and-recycling-leads-to-a-generative-economy-this-shift-is-vital-to-meet-global-needs-while-preserving-the-planet-to-succeed-enterprises-must-evolve-beyond-current-digital-transformations\">Combining the experience economy, where experiences matter more than products, with the circular economy, focused on reducing, reusing, and recycling, leads to a generative economy. This shift is vital to meet global needs while preserving the planet. To succeed, enterprises must evolve beyond current digital transformations.<\/h3>\n\n\n\n<p>The generative economy model creates continuous value through innovation, while also being a powerful means to address social and environmental challenges. Given that knowledge and innovation are important foundations in this model, it\u2019s no surprise that thriving in a generative economy will require enterprises to leverage data to make better decisions.<\/p>\n\n\n\n<p>This requires providing every team member with access to comprehensive data and knowledge to power innovation, within a collaborative environment that enables people to share results and act across the enterprise. This democratization of knowledge-driven decision-making will empower people and accelerate innovation, fostering more agile organizations and freeing up time to focus on the company\u2019s largest, mission-critical challenges.<\/p>\n\n\n\n<p>At Dassault Syst\u00e8mes, we believe the virtual world will extend and improve the real world \u2013 and we anticipate experiences powered by virtual twins will be at the heart of this transformation.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Beyond the digital twin<\/strong><\/p>\n\n\n\n<p>Many companies \u2013 across all sectors, but led by those in aviation, automotive, and general manufacturing \u2013 are familiar with digital twins.<\/p>\n\n\n\n<p>There\u2019s no question digital twins have proven their worth. As the Capgemini Research Institute noted in its 2021 report <a href=\"https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/digital-twins\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reflecting reality<\/a>, organizations using digital twins enjoyed, on average, a 15% growth in key sales and operational metrics, an improvement in system performance of more than 25%, and a 16% boost to sustainability.<\/p>\n\n\n\n<p>That said, digital twins rely on data generated in the past, even as they\u2019re used to predict the future. Virtual twins are extending the possibilities. Virtual models powered by generative AI allow us to contextualize and elevate data into a unified, normalized representation of complex objects, systems, or factories.<\/p>\n\n\n\n<p>In addition to providing a common referential for understanding, learning, and predicting, this approach unleashes the power of simulation to enable \u201cWhat if\u201d scenario modeling.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Data, decisions, and operations<\/strong><\/p>\n\n\n\n<p>Virtual twins are a blend of three important components:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The digital model \u2013 an advanced representation of the product, the factory, or the enterprise. This model can be a 3D representation, a system model, or an ontology.<\/li>\n\n\n\n<li>Real-world data from across the enterprise\u2019s ecosystem and beyond, fully contextualized, projected on the virtual twin, and available anytime, anywhere, via any device.<\/li>\n\n\n\n<li>People and processes, through powerful built-in collaboration methods and tools.<\/li>\n<\/ul>\n\n\n\n<p>This ability to reduce the gap between data, decisions, and operations is the key that will enable companies to imagine, build, and deploy innovative new products and services.<\/p>\n\n\n\n<p>Virtual twins are already transforming innovation at companies in many industrial sectors. Here are a couple of examples drawn from clients who are using the NETVIBES solution.<\/p>\n\n\n\n<p><strong>Superior supply management: <\/strong>In the manufacturing sector standards, regulations, and competition are raising expectations for automotive manufacturers. Every design decision is weighed against large sets of critical KPIs, and designers must balance price, weight, CO2 emissions, safety, and other vital criteria. With MOD\/SIM\/DATA and AI, designers can easily understand the impact of their decisions on all criteria. They can leverage knowledge, supplier value chain content and catalogues, procurement, logistics, best practices, new material specifications and other data to select the most relevant combination to create a better product. AI-enabled virtual twins help navigate this complexity and provide a new level of synthesis to guide decisions. Dassault Syst\u00e8mes provides a major global automaker with a unique combination of artificial intelligence, machine learning, collaborative business processes, and an enriched single 3D data model of each vehicle. This helps the client better manage the business impacts of market volatility. The automaker can aggregate equipment designs, configurations, historical data, and forecasts to test different design scenarios in a virtual twin. The company can understand, anticipate, quantify, and optimize vehicle price and cost, and improve equipment-purchasing negotiations by sharing these insights with other stakeholders.<\/p>\n\n\n\n<p><strong>Better project oversight: <\/strong>In the infrastructure &amp; cities sector \u2013 encompassing nuclear, oil and gas, and renewable energy \u2013 we use virtual twin experiences to help clients elevate data, from engineering and construction to operation and maintenance. Virtual twins are a game changer, providing science-based models for interpreting, understanding, and contextualizing real-world data from sensors. AI is accelerating this by helping customers learn from the past to navigate the future through predictive models, such as anticipating deviation risks in construction phases. An example of this is <a href=\"https:\/\/www.3ds.com\/insights\/customer-stories\/lt-energy-hydrocarbon-engineering-procurement-and-construction\" target=\"_blank\" rel=\"noreferrer noopener\">our work with India-based L&amp;T Hydrocarbon<\/a>.<\/p>\n\n\n\n<p><em>\u201cVirtual models powered by generative AI allow us to contextualize and elevate data into a unified, normalized representation of complex objects, systems, or factories.\u201d<\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Maximizing the virtualization of knowledge<\/strong><\/p>\n\n\n\n<p>The virtual twin experience is the enabler to transform implicit information and know-how into explicit and actionable knowledge. At Dassault Syst\u00e8mes, we provide our customers with virtual twin experiences that help them think and operate in a generative way and create new, net positive business models. Our virtual twin solutions build on our AI-augmented Industry Solution Experiences by leveraging the current acceleration of AI to maximize an enterprise\u2019s ability to virtualize knowledge. This provides clients with fresh opportunities to leverage their employee know-how and other corporate assets to drive innovation.<\/p>\n\n\n\n<p>The generative economy will extend the experience economy with sustainability and other imperatives. This will have a major impact on the way organizations work and will require connections between silos of people who don\u2019t share the same backgrounds and expertise. The virtual twin experience will not only trigger this transformation, it will enable it to succeed \u2013 and organizations must start implementing such solutions now to ensure they\u2019re prepared for future growth.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Innovation takeaways<\/strong><\/p>\n\n\n\n<p><strong>The innovation imperative<\/strong><\/p>\n\n\n\n<p>Sustainability is making innovation even more important \u2013 and is just one factor disrupting current economic models. Companies must embrace solutions like virtual twins powered by AI to succeed in this rapidly evolving environment.<\/p>\n\n\n\n<p><strong>Turn data into a corporate asset<\/strong><\/p>\n\n\n\n<p>Companies must provide all employees \u2013 not just leaders and experts \u2013 with the ability to make informed, knowledge-driven decisions. Virtual twins leverage data and AI to enable a common understanding, shared learning, and coordinated, effective action.<\/p>\n\n\n\n<p><strong>Enterprises don\u2019t exist in a bubble<\/strong><\/p>\n\n\n\n<p>True innovation and competitive advantages will increasingly require companies to understand information in context, then deploy solutions specifically designed to help leverage the insights derived from this contextualized data.<\/p>\n\n\n\n<p><strong>Interesting read?<\/strong><\/p>\n\n\n\n<p><strong>Capgemini\u2019s Innovation publication,<\/strong>&nbsp;<a href=\"https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/data-powered-innovation-review-wave-8\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Data-powered Innovation Review | Wave 8<\/strong><\/a><strong>&nbsp;<\/strong>features contribution from leading experts from Capgemini and esteemed partners like&nbsp;<a href=\"https:\/\/www.3ds.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Dassault Syst\u00e8mes<\/strong><\/a>,&nbsp;<a href=\"https:\/\/neo4j.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Neo4j<\/strong><\/a>, and&nbsp;<a href=\"https:\/\/www.opengroup.org\/openfootprint-forum\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The Open Group<\/strong><\/a>. Delve into a myriad of topics on the concept of virtual twins, climate tech, and a compelling update from our \u2018Gen Garage\u2019 Labs, highlighting how data fosters sustainability, diversity, and inclusivity. Embark on a voyage of innovation today.<strong> <\/strong><a href=\"https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/data-powered-innovation-review\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Find all previous Waves here<\/strong><\/a><strong>.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":315,"featured_media":1117719,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"8a26e1df-8e2d-44bd-aa3d-4c9093a6a6e6\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[607,608,314],"brand":[],"service":[245],"industry":[],"partners":[],"blog-topic":[287],"content-group":[],"class_list":["post-1117718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-generative-economy","tag-recylcing","tag-sustainability","service-data-ai","blog-topic-data-and-ai"],"yoast_head":"<!-- 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