{"id":986531,"date":"2022-01-31T09:20:59","date_gmt":"2022-01-31T09:20:59","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=647832"},"modified":"2025-03-25T05:14:48","modified_gmt":"2025-03-25T05:14:48","slug":"the-smart-digital-store","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/in-en\/solutions\/the-smart-digital-store\/","title":{"rendered":"The smart digital store"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Insights_Future-Technology_the-store-of-tomorrow.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Insights_Future-Technology_the-store-of-tomorrow.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Insights_Future-Technology_the-store-of-tomorrow.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Insights_Future-Technology_the-store-of-tomorrow.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Insights_Future-Technology_the-store-of-tomorrow.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Insights_Future-Technology_the-store-of-tomorrow.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Insights_Future-Technology_the-store-of-tomorrow.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Insights_Future-Technology_the-store-of-tomorrow.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Insights_Future-Technology_the-store-of-tomorrow.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Solution<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">The smart digital store <\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/solutions\/the-smart-digital-store\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/solutions\/the-smart-digital-store\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-8\"><h2 class=\"intro-para-title\">Bring the digital world into your store and open up new ways to engage with consumers, empower employees and create business value by revolutionizing store operations.<\/h2><p class=\"intro-para-content\">The retail store is undergoing a fundamental transition as digital and mobile reshape how consumers shop. Although the pathway to the hearts, minds and wallets of the consumer has changed, stores are by no means dead. The brick-and-mortar store is enjoying a resurgence as retailers discover that this might be the last place where they can still grab the full attention of today\u2019s highly distracted consumer. <br><br>With even online pure-plays now venturing into the brick-and-mortar world, revisiting the role, functions and capabilities of the physical store in this new era is overdue. <br><br><\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video \"><div class=\"bg-color video-align-left\"><div class=\"container\"><div class=\"row video-align-right\"><div class=\"col-md-12\"><div class=\"video-align-right row box box--4 box--mini\"><div class=\"col-md-1\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/rKYxOj8hGtw?rel=0&amp;modestbranding=1&amp;playsinline=1&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen loading=\"lazy\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/div><\/div><div class=\"col-md-3\"><h3 class=\"Video-title\" data-maxlength=\"34\">Capgemini&#8217;s Smart Digital Store<\/h3><div class=\"video-info\"><p data-maxlength=\"68\">We revisit the physical store&#8217;s role, functions and capabilities;<\/p><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div><div class=\"article-text article-quote-text\">\n<p>Enter the Smart Digital Store, an innovative framework of integrated solutions that joins in-store and online customer, employee, and product specifics with the physical store to help retailers define, accelerate, and sustain their digital transformation journey, quickly, efficiently and in lock-step with their particular needs.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-learn-more updated-new-sample-amal is-style-default learnMoreBlock\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"learnmore-heading\">The Smart Digital Store<\/h2><\/div><\/div><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><p class=\"blockDesc\">Discover our range of offers:<\/p><\/div><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.youtube.com\/watch?v=2_DS0WT5gOs\" target=\"_blank\" aria-label=\"Retail Sustainability Solution \u201cCircle\u201d\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Solutions_Insights-driven-Merchandising.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Solutions_Insights-driven-Merchandising.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Solutions_Insights-driven-Merchandising.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"Insights-driven merchandising\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Retail Sustainability Solution \u201cCircle\u201d<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Saves time by not having to conduct a yard sale or take time posting and tracking online while supporting the circular economy at the same time; deployed for ReShare [Salvation Army Netherlands]. <a href=\"https:\/\/www.capgemini.com\/news\/client-stories\/reshare-part-of-the-salvation-army-makes-fashion-retail-more-sustainable-with-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explore the <strong><span style=\"text-decoration: underline;\">client story<\/span><\/strong><\/a>.<br><br><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/01\/Capgemini-Retail-Sustainability-Solution-Circle-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span style=\"text-decoration: underline;\">Find out more<\/span><\/strong><\/a><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.youtube.com\/watch?v=pFAZvRTxgIk\" target=\"\" aria-label=\"Smart food-waste management<br&gt;\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/helping-consumers-avoid-food-waste-is-the-new-way-to-drive-retail-growth-1.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/helping-consumers-avoid-food-waste-is-the-new-way-to-drive-retail-growth-1.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/helping-consumers-avoid-food-waste-is-the-new-way-to-drive-retail-growth-1.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Smart food-waste management<br><\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Food waste reduction is part of a larger effort to improve sustainability for the global food supply. Smart food-waste management uses beacons and analytics to push customer alerts and promotions for products nearing expiration. <br><br><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/01\/Smart_Digital_Store_Food_Waste_Management-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Find out more<\/a><\/strong><\/span><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.youtube.com\/watch?v=hnMDGM12oN0\" target=\"_blank\" aria-label=\"In-store analytics\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Capgemini_Expert-Perspectives_DIGITAL-TWINS-IN-BUSINESS-PROCESSING-STAGE4-IMPROVING.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Capgemini_Expert-Perspectives_DIGITAL-TWINS-IN-BUSINESS-PROCESSING-STAGE4-IMPROVING.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Capgemini_Expert-Perspectives_DIGITAL-TWINS-IN-BUSINESS-PROCESSING-STAGE4-IMPROVING.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">In-store analytics<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Understand behaviors and preferences to optimize layouts, and better deploy store associates.\u00a0Take analytics in store to the next level.<br><br><br><br><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/01\/Store.AI-%E2%80%93-Sentient-to-the-core.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Find out more<\/a><\/span><\/strong><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.youtube.com\/watch?v=u4qeCEWPuPw\" target=\"_blank\" aria-label=\"3D space modeler\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Solutions_Digital-Continuity_PLM_-Digital-Twin.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Solutions_Digital-Continuity_PLM_-Digital-Twin.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Solutions_Digital-Continuity_PLM_-Digital-Twin.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">3D space modeler<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Visualizes dream spaces using virtual reality and 3D-printed modules &#8211; The interactive 3D Modeler converges the physical and digital worlds for easier DIY interiors. <br><br><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.youtube.com\/watch?v=h5oSov6fDjw\" target=\"_blank\" aria-label=\"Personalized voice shopping assistant\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/04\/Capgemini_research-and-insights_The-great-supply-chain-shock.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/04\/Capgemini_research-and-insights_The-great-supply-chain-shock.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/04\/Capgemini_research-and-insights_The-great-supply-chain-shock.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Personalized voice shopping assistant<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Converses with customers, provides recommendations using natural language processing, artificial intelligence, and image recognition.\u00a0 Kiosk or smartphone app use. <br><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/05\/the_smart_digital_store_connects_with_shoppers_to_unlock_the_true_value_of_retail.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/05\/the_smart_digital_store_connects_with_shoppers_to_unlock_the_true_value_of_retail.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/05\/the_smart_digital_store_connects_with_shoppers_to_unlock_the_true_value_of_retail.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3>Smart Store Associate X.1<\/h3><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Turns store associates into brand ambassadors with on-the-go performance data, assigned tasks, shopper location, product information, and customer profiles. <br><br><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.youtube.com\/watch?v=X_wcptfTD2c\" target=\"_blank\" aria-label=\"Smart fitting room\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/05\/StockSnap_IKHDGAVI0K-mannequin-clothes-measure.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/05\/StockSnap_IKHDGAVI0K-mannequin-clothes-measure.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/05\/StockSnap_IKHDGAVI0K-mannequin-clothes-measure.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Smart fitting room<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Recognizes products, provides details, makes recommendations, and calls for assistance. <br><br><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2018\/07\/The-Smart-Digital-Store-%E2%80%93-Smart-Fitting-Room-for-Faster-Customer-Decisions-and-Larger-Customer-Spend.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span style=\"text-decoration: underline;\">Find out more<\/span><\/strong><\/a><\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-bring-your-value-proposition-to-life\">Bring your value proposition to life<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>According to Capgemini\u2019s Digital Shopper Relevancy survey, 72% of retail customers believe the retail store has an important role to play, 50% of retailers believe that optimizing the store is very important for their organization\u2019s success, and there is a 20% higher rate of conversion for shoppers who use digital while shopping.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Smart Digital Store brings together the customer, the store employee, the product and the physical store itself. By applying ubiquitous technology to make these SMART, DIGITAL and CONNECTED, a whole host of new capabilities and services can be created. Not as discrete gadgets or one-off point solutions, but as integrated systems driving new and measurable business value.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leading retailers agree that digital is fundamental for competitive advantage and a key requirement to meet evolving customer needs and the Smart Digital Store allows retailers to quickly ramp up, regardless of where they currently are in their digital transformation journey.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Our Smart Digital Store portfolio is designed to support each retailer on their own unique journey to bring their store value proposition to life. We support and guide retailers every step of the way \u2013 from vision and strategy definition, to road-mapping, technical and organizational actualization, ongoing support, and continuous adaptability for an ever-changing environment.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analytics and automated rules ensure that vast amounts of interactions, e.g., those stemming from the Internet of Things lead to the right actions at the right moment and the right place. The principles that underpin the Smart Digital Store ensure security, privacy and scalability. The standard architecture allows for data exchanges with existing IT systems and infrastructure; so no complete overhaul is necessary to start reaping benefits right away.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-push-the-boundaries-of-business-as-usual\">Push the boundaries of &#8220;business as usual&#8221;<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/about-us\/partnerships\/intel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capgemini works closely with partner Intel<\/a> in developing the Smart Digital Store framework, ensuring that the underlying architecture is sound, and core elements like security and privacy are present at all levels. Through the partnership, we are also able to push the boundaries of business as usual by applying advanced, scalable and reliable technology.<\/p>\n\n\n\n<p>We have a dedicated global consumer products and retail practice that supports retailers through their store and digital transformation, drawing on the expertise of over 12,500 industry resources from 25 countries as well as experience built on working with the top retailers in the world.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>To learn more, please contact us:<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:revathy.rajendran@capgemini.com\" target=\"_blank\" rel=\"noreferrer noopener\">Get in touch<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":151,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"3a133982-6ecf-45ec-9e32-4548c1545cef\",\"blogId\":\"1\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/\",\"postLink\":\"https:\/\/www.capgemini.com\/solutions\/the-smart-digital-store\/\",\"postId\":647832,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false,\"isEnabled\":true}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[],"industry":[],"partners":[],"page-type":[262],"content-group":[],"class_list":["post-986531","page","type-page","status-publish","hentry","page-type-solutions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The smart digital store - Capgemini India<\/title>\n<meta name=\"description\" content=\"Redefine your store&#039;s role with Capgemini&#039;s Smart Digital Store framework. Seamlessly blend online and in-store experiences for maximum impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/solutions\/the-smart-digital-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The smart digital store\" \/>\n<meta property=\"og:description\" content=\"Redefine your store&#039;s role with Capgemini&#039;s Smart Digital Store framework. Seamlessly blend online and in-store experiences for maximum impact.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/in-en\/solutions\/the-smart-digital-store\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini India\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-25T05:14:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2022\/04\/Capgemini_Insights_Future-Technology_the-store-of-tomorrow.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/in-en\/solutions\/the-smart-digital-store\/\",\"url\":\"https:\/\/www.capgemini.com\/in-en\/solutions\/the-smart-digital-store\/\",\"name\":\"The smart digital store - Capgemini India\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/in-en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/in-en\/solutions\/the-smart-digital-store\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/in-en\/solutions\/the-smart-digital-store\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Insights_Future-Technology_the-store-of-tomorrow.jpg\",\"datePublished\":\"2022-01-31T09:20:59+00:00\",\"dateModified\":\"2025-03-25T05:14:48+00:00\",\"description\":\"Redefine your store's role with Capgemini's Smart Digital Store framework. Seamlessly blend online and in-store experiences for maximum impact.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/in-en\/solutions\/the-smart-digital-store\/#breadcrumb\"},\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/in-en\/solutions\/the-smart-digital-store\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-IN\",\"@id\":\"https:\/\/www.capgemini.com\/in-en\/solutions\/the-smart-digital-store\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Insights_Future-Technology_the-store-of-tomorrow.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Insights_Future-Technology_the-store-of-tomorrow.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/in-en\/solutions\/the-smart-digital-store\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/in-en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Smart Digital Store\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/in-en\/#website\",\"url\":\"https:\/\/www.capgemini.com\/in-en\/\",\"name\":\"Capgemini India\",\"description\":\"Capgemini\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/in-en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-IN\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The smart digital store - Capgemini India","description":"Redefine your store's role with Capgemini's Smart Digital Store framework. Seamlessly blend online and in-store experiences for maximum impact.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/solutions\/the-smart-digital-store\/","og_locale":"en_US","og_type":"article","og_title":"The smart digital store","og_description":"Redefine your store's role with Capgemini's Smart Digital Store framework. Seamlessly blend online and in-store experiences for maximum impact.","og_url":"https:\/\/www.capgemini.com\/in-en\/solutions\/the-smart-digital-store\/","og_site_name":"Capgemini India","article_modified_time":"2025-03-25T05:14:48+00:00","og_image":[{"url":"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2022\/04\/Capgemini_Insights_Future-Technology_the-store-of-tomorrow.jpg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/in-en\/solutions\/the-smart-digital-store\/","url":"https:\/\/www.capgemini.com\/in-en\/solutions\/the-smart-digital-store\/","name":"The smart digital store - Capgemini India","isPartOf":{"@id":"https:\/\/www.capgemini.com\/in-en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/in-en\/solutions\/the-smart-digital-store\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/in-en\/solutions\/the-smart-digital-store\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Insights_Future-Technology_the-store-of-tomorrow.jpg","datePublished":"2022-01-31T09:20:59+00:00","dateModified":"2025-03-25T05:14:48+00:00","description":"Redefine your store's role with Capgemini's Smart Digital Store framework. Seamlessly blend online and in-store experiences for maximum impact.","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/in-en\/solutions\/the-smart-digital-store\/#breadcrumb"},"inLanguage":"en-IN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/in-en\/solutions\/the-smart-digital-store\/"]}]},{"@type":"ImageObject","inLanguage":"en-IN","@id":"https:\/\/www.capgemini.com\/in-en\/solutions\/the-smart-digital-store\/#primaryimage","url":"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Insights_Future-Technology_the-store-of-tomorrow.jpg","contentUrl":"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Insights_Future-Technology_the-store-of-tomorrow.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/in-en\/solutions\/the-smart-digital-store\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/in-en\/"},{"@type":"ListItem","position":2,"name":"The Smart Digital Store"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/in-en\/#website","url":"https:\/\/www.capgemini.com\/in-en\/","name":"Capgemini India","description":"Capgemini","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/in-en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-IN"}]}},"brand_term":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/in-en\/solutions\/the-smart-digital-store\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"WebPage","headline":"The smart digital store","url":"https:\/\/www.capgemini.com\/in-en\/solutions\/the-smart-digital-store\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/in-en\/solutions\/the-smart-digital-store\/"},"thumbnailUrl":"","image":{"@type":"ImageObject","url":""},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini India","logo":""},"keywords":[],"dateCreated":"2022-01-31T09:20:59Z","datePublished":"2022-01-31T09:20:59Z","dateModified":"2025-03-25T05:14:48Z"},"rendered":"<meta name=\"parsely-title\" content=\"The smart digital store\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/in-en\/solutions\/the-smart-digital-store\/\" \/>\n<meta name=\"parsely-type\" content=\"index\" \/>\n<meta name=\"parsely-pub-date\" content=\"2022-01-31T09:20:59Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/in-en\/wp-content\/themes\/capgemini2025\/assets\/images\/mockup.png","featured_image_alt":false,"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini India","distributor_original_site_url":"https:\/\/www.capgemini.com\/in-en","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/pages\/986531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/users\/151"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/comments?post=986531"}],"version-history":[{"count":20,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/pages\/986531\/revisions"}],"predecessor-version":[{"id":1168780,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/pages\/986531\/revisions\/1168780"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/media?parent=986531"}],"wp:term":[{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/brand?post=986531"},{"taxonomy":"partner_type","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/partner_type?post=986531"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/service?post=986531"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/industry?post=986531"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/partners?post=986531"},{"taxonomy":"page-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/page-type?post=986531"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/content-group?post=986531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}