{"id":951946,"date":"2018-08-24T10:36:00","date_gmt":"2018-08-24T10:36:00","guid":{"rendered":"https:\/\/www.capgemini.com\/in-en\/?post_type=client-story&#038;p=951946"},"modified":"2024-09-09T07:10:07","modified_gmt":"2024-09-09T07:10:07","slug":"portugals-unicre-modernizes-crm-infrastructure-through-oracle-siebel","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/in-en\/news\/client-stories\/portugals-unicre-modernizes-crm-infrastructure-through-oracle-siebel\/","title":{"rendered":"Portugal\u2019s UNICRE Modernizes CRM Infrastructure through Oracle Siebel"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Client Stories<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Portugal\u2019s UNICRE Modernizes CRM Infrastructure through Oracle Siebel<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2022\/05\/ss_Portugal___s_UNICRE_Modernizes_CRM_Infrastructure_through_Oracle_Siebel-2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>ss_Portugal___s_UNICRE_Modernizes_CRM_Infrastructure_through_Oracle_Siebel.pdf<\/span><span class=\"type\">243 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\" id=\"introParaWrapper\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/in-en\/news\/client-stories\/portugals-unicre-modernizes-crm-infrastructure-through-oracle-siebel\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/in-en\/news\/client-stories\/portugals-unicre-modernizes-crm-infrastructure-through-oracle-siebel\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">UNICRE and Oracle work in One Team with Capgemini bringing its India capabilities to bear fruit for a successful implementation<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\" id=\"quoteWrapper\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p><img decoding=\"async\" src=\"\/img\/data\/quote-left.png\" alt=\"\u201c\"> This structuring project was of major importance to UNICRE. We were aiming through implementation of this technology solution to provide UNICRE with a set of commercial management capabilities in order to leverage interactions with customers. The project promoted a significant technological development and required the creation and development of new skills allowing UNICRE to accelerate our business. The new CRM component was integrated in the architecture for our information systems, allowing us to take full advantage of all the potential that is now available from installed infrastructures. <img decoding=\"async\" src=\"\/img\/data\/quote-right.png\" alt=\"\u201d\"><strong>Jos\ufffd Carlos Ribeiro,<\/strong> IT Director, UNICRE S.A.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-situation\"><strong>The Situation<\/strong><\/h2>\n\n\n\n<p>UNICRE is the largest and oldest company in Portugal that specializes in issuing solutions-based payment cards and related services.<br>It was clear from a review of front-line processes that the business would benefit from sophisticated tools and methods in its commercial management and interaction with customers. UNICRE management invited Capgemini to provide <a href=\"https:\/\/www.capgemini.com\/in-en\/services\/\">consulting and technology services<\/a> to deploy a solution.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-solution\"><strong>The Solution<\/strong><\/h2>\n\n\n\n<p>Capgemini facilitated a study that concluded that version 8 of an Oracle Siebel CRM solution would provide support infrastructures towards a solution. Capgemini enjoys a premier partner status with Oracle and also has strong Oracle Siebel system integration capabilities in India.<br>Capgemini proposed to leverage its Rightshore\ufffd global delivery approach. This optimized capabilities on an ambitious project in terms of plan and scope that demanded a team of significant size (over 15 FTEs at its peak). Capgemini\u2019s strength in depth emerged as the right solution to strengthen local capacity, allowing skills in India to work with team members in Portugal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-result\"><strong>The Result<\/strong><\/h2>\n\n\n\n<p>The leadership team at UNICRE is very happy with the results of partnership. UNICRE is now equipped with sophisticated capabilities to manage customer relationships through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>automated campaign management which provides UNICRE tools and procedures best suited to plan and design campaigns, segment target groups and run them through various channels<\/li>\n\n\n\n<li>dynamic sales force enablement that supports commercial and management activity facilitating agility and assertiveness<\/li>\n\n\n\n<li>optimized processes for customer interfaces enabling an integrated view of the customer portfolio and allowing various interactions to be recorded and available to agents, regardless of the distribution channel used by the customer.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":103,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"bd7f19f9-e1be-439f-b299-105aa86afc86\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"c4a7be60-fba4-4fb0-aec0-170473ecf070\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","client_logo_id":0,"client_logo_url":"","primary_term":"","featured_focal_points":""},"tags":[],"brand":[],"service":[],"industry":[],"partners":[],"country":[],"content-group":[],"class_list":["post-951946","client-story","type-client-story","status-publish","hentry"],"yoast_head":"<!-- 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