{"id":951917,"date":"2018-08-24T10:04:00","date_gmt":"2018-08-24T10:04:00","guid":{"rendered":"https:\/\/www.capgemini.com\/in-en\/?post_type=client-story&#038;p=951917"},"modified":"2024-09-09T06:49:02","modified_gmt":"2024-09-09T06:49:02","slug":"capsa-successfully-launches-business-unit-dedicated-to-the-foodservice-market","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/in-en\/news\/client-stories\/capsa-successfully-launches-business-unit-dedicated-to-the-foodservice-market\/","title":{"rendered":"CAPSA Successfully Launches Business Unit Dedicated to the Foodservice Market"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Client Stories<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">CAPSA Successfully Launches Business Unit Dedicated to the Foodservice Market<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2022\/05\/ss_CAPSA_Successfully_Launches_Business_Unit_Dedicated_to_the_Foodservice_Market-2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>ss_CAPSA_Successfully_Launches_Business_Unit_Dedicated_to_the_Foodservice_Market.pdf<\/span><span class=\"type\">254 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\" id=\"introParaWrapper\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/in-en\/news\/client-stories\/capsa-successfully-launches-business-unit-dedicated-to-the-foodservice-market\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/in-en\/news\/client-stories\/capsa-successfully-launches-business-unit-dedicated-to-the-foodservice-market\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Capgemini helps the leading Spanish milk producer to design and implement a specialized business unit for the foodservice market.<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\" id=\"quoteWrapper\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p><img decoding=\"async\" src=\"\/img\/data\/quote-left.png\" alt=\"\u201c\"> Capgemini brought us their expertise in the foodservice market to design an ambitious yet realistic business plan, as well as their transformation capabilities, ensuring a successful implementation. <img decoding=\"async\" src=\"\/img\/data\/quote-right.png\" alt=\"\u201d\"><strong>Pedro Astals,<\/strong> Chief Executive Officer, CAPSA<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-situation\"><strong>The Situation<\/strong><\/h2>\n\n\n\n<p>The Spanish dairy products industry faces considerable pressure due to the combined effects of volatile production prices and shrinking retail margins. With the continued growth of retail private labels, the branded manufacturers have to continually launch innovations in order to maintain their market position.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-solution\"><strong>The Solution<\/strong><\/h2>\n\n\n\n<p>Searching for new growth opportunities, CAPSA\u2019s top management made the strategic decision to diversify the company\u2019s sales channels, reinforcing its presence in the out-of-home consumption (foodservice) market. They tapped the expertise of Capgemini to design the related business plan, and to support the launching and development of a new business unit in charge of this market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-results\"><strong>The Results<\/strong><\/h2>\n\n\n\n<p>In only its second year of operation, CAPSA\u2019s foodservice unit has met all of the objectives established in the original business plan: sales reached approximately 100 million euros in 2008, accounting for 14% of the company\u2019s total. This represents a total volume of 96 million liters, meaning a share of 11% in the foodservice market.<\/p>\n\n\n\n<p>The \u201cAsturiana\u201d brand has gone from having a weak presence to becoming a top player in this market, all thanks to projects implemented under the scope of the business plan which included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>building of a specific distributors\u2019 network with national coverage<\/li>\n\n\n\n<li>development of a targeted product portfolio, and of specific trade terms and a promotional policy for the channel<\/li>\n\n\n\n<li>creation of a dedicated and specialized sales force.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":103,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"68aae83b-ccf1-460e-848d-933698feba8a\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"a27d619c-0e13-4487-b602-51e2e4e36416\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","client_logo_id":0,"client_logo_url":"","primary_term":"","featured_focal_points":""},"tags":[],"brand":[],"service":[],"industry":[],"partners":[],"country":[],"content-group":[],"class_list":["post-951917","client-story","type-client-story","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CAPSA Successfully Launches Business Unit Dedicated to the Foodservice Market - Capgemini India<\/title>\n<meta name=\"description\" content=\"Client StoriesCAPSA Successfully Launches Business Unit Dedicated to the Foodservice\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/in-en\/news\/client-stories\/capsa-successfully-launches-business-unit-dedicated-to-the-foodservice-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CAPSA Successfully Launches Business Unit Dedicated to the Foodservice Market\" \/>\n<meta property=\"og:description\" content=\"Client StoriesCAPSA Successfully Launches Business Unit Dedicated to the Foodservice\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/in-en\/news\/client-stories\/capsa-successfully-launches-business-unit-dedicated-to-the-foodservice-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini India\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-09T06:49:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2025\/10\/New-Web-preview-global.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/in-en\/news\/client-stories\/capsa-successfully-launches-business-unit-dedicated-to-the-foodservice-market\/\",\"url\":\"https:\/\/www.capgemini.com\/in-en\/news\/client-stories\/capsa-successfully-launches-business-unit-dedicated-to-the-foodservice-market\/\",\"name\":\"CAPSA Successfully Launches Business Unit Dedicated to the Foodservice Market - Capgemini India\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/in-en\/#website\"},\"datePublished\":\"2018-08-24T10:04:00+00:00\",\"dateModified\":\"2024-09-09T06:49:02+00:00\",\"description\":\"Client StoriesCAPSA Successfully Launches Business Unit Dedicated to the Foodservice\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/in-en\/news\/client-stories\/capsa-successfully-launches-business-unit-dedicated-to-the-foodservice-market\/#breadcrumb\"},\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/in-en\/news\/client-stories\/capsa-successfully-launches-business-unit-dedicated-to-the-foodservice-market\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/in-en\/news\/client-stories\/capsa-successfully-launches-business-unit-dedicated-to-the-foodservice-market\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/in-en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Client Stories\",\"item\":\"https:\/\/www.capgemini.com\/in-en\/client-story\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"CAPSA Successfully Launches Business Unit Dedicated to the Foodservice Market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/in-en\/#website\",\"url\":\"https:\/\/www.capgemini.com\/in-en\/\",\"name\":\"Capgemini India\",\"description\":\"Capgemini\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/in-en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-IN\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"CAPSA Successfully Launches Business Unit Dedicated to the Foodservice Market - Capgemini India","description":"Client StoriesCAPSA Successfully Launches Business Unit Dedicated to the Foodservice","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/in-en\/news\/client-stories\/capsa-successfully-launches-business-unit-dedicated-to-the-foodservice-market\/","og_locale":"en_US","og_type":"article","og_title":"CAPSA Successfully Launches Business Unit Dedicated to the Foodservice Market","og_description":"Client StoriesCAPSA Successfully Launches Business Unit Dedicated to the Foodservice","og_url":"https:\/\/www.capgemini.com\/in-en\/news\/client-stories\/capsa-successfully-launches-business-unit-dedicated-to-the-foodservice-market\/","og_site_name":"Capgemini India","article_modified_time":"2024-09-09T06:49:02+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2025\/10\/New-Web-preview-global.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/in-en\/news\/client-stories\/capsa-successfully-launches-business-unit-dedicated-to-the-foodservice-market\/","url":"https:\/\/www.capgemini.com\/in-en\/news\/client-stories\/capsa-successfully-launches-business-unit-dedicated-to-the-foodservice-market\/","name":"CAPSA Successfully Launches Business Unit Dedicated to the Foodservice Market - Capgemini India","isPartOf":{"@id":"https:\/\/www.capgemini.com\/in-en\/#website"},"datePublished":"2018-08-24T10:04:00+00:00","dateModified":"2024-09-09T06:49:02+00:00","description":"Client StoriesCAPSA Successfully Launches Business Unit Dedicated to the Foodservice","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/in-en\/news\/client-stories\/capsa-successfully-launches-business-unit-dedicated-to-the-foodservice-market\/#breadcrumb"},"inLanguage":"en-IN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/in-en\/news\/client-stories\/capsa-successfully-launches-business-unit-dedicated-to-the-foodservice-market\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/in-en\/news\/client-stories\/capsa-successfully-launches-business-unit-dedicated-to-the-foodservice-market\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/in-en\/"},{"@type":"ListItem","position":2,"name":"Client Stories","item":"https:\/\/www.capgemini.com\/in-en\/client-story\/"},{"@type":"ListItem","position":3,"name":"CAPSA Successfully Launches Business Unit Dedicated to the Foodservice Market"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/in-en\/#website","url":"https:\/\/www.capgemini.com\/in-en\/","name":"Capgemini India","description":"Capgemini","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/in-en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-IN"}]}},"brand_term":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/in-en\/news\/client-stories\/capsa-successfully-launches-business-unit-dedicated-to-the-foodservice-market\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"CAPSA Successfully Launches Business Unit Dedicated to the Foodservice Market","url":"https:\/\/www.capgemini.com\/in-en\/news\/client-stories\/capsa-successfully-launches-business-unit-dedicated-to-the-foodservice-market\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/in-en\/news\/client-stories\/capsa-successfully-launches-business-unit-dedicated-to-the-foodservice-market\/"},"thumbnailUrl":"","image":{"@type":"ImageObject","url":""},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini India","logo":""},"keywords":[],"dateCreated":"2018-08-24T10:04:00Z","datePublished":"2018-08-24T10:04:00Z","dateModified":"2024-09-09T06:49:02Z"},"rendered":"<meta name=\"parsely-title\" content=\"CAPSA Successfully Launches Business Unit Dedicated to the Foodservice Market\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/in-en\/news\/client-stories\/capsa-successfully-launches-business-unit-dedicated-to-the-foodservice-market\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-pub-date\" content=\"2018-08-24T10:04:00Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/in-en\/wp-content\/themes\/capgemini2025\/assets\/images\/mockup.png","featured_image_alt":false,"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini India","distributor_original_site_url":"https:\/\/www.capgemini.com\/in-en","push-errors":false,"featured_image_url":"https:\/\/www.capgemini.com\/in-en\/wp-content\/themes\/capgemini2025\/assets\/images\/mockup.png","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/client-story\/951917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/client-story"}],"about":[{"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/types\/client-story"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/users\/103"}],"version-history":[{"count":6,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/client-story\/951917\/revisions"}],"predecessor-version":[{"id":1124111,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/client-story\/951917\/revisions\/1124111"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/media?parent=951917"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/tags?post=951917"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/brand?post=951917"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/service?post=951917"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/industry?post=951917"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/partners?post=951917"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/country?post=951917"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/in-en\/wp-json\/wp\/v2\/content-group?post=951917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}