{"id":1002084,"date":"2018-08-24T09:46:00","date_gmt":"2018-08-24T09:46:00","guid":{"rendered":"https:\/\/www.capgemini.com\/in-en\/?post_type=client-story&#038;p=1002084"},"modified":"2024-09-09T06:48:09","modified_gmt":"2024-09-09T06:48:09","slug":"guiding-cell-c-to-a-stronger-strategic-position","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/in-en\/news\/client-stories\/guiding-cell-c-to-a-stronger-strategic-position\/","title":{"rendered":"Guiding Cell C to a Stronger Strategic Position"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Client Stories<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Guiding Cell C to a Stronger Strategic Position<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2022\/07\/ss_Guiding_Cell_C_to_a_Stronger_Strategic_Position.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>ss_Guiding_Cell_C_to_a_Stronger_Strategic_Position.pdf<\/span><span class=\"type\">250 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\" id=\"introParaWrapper\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/in-en\/news\/client-stories\/guiding-cell-c-to-a-stronger-strategic-position\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/in-en\/news\/client-stories\/guiding-cell-c-to-a-stronger-strategic-position\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Comprehensive program to define and execute Cell C\u2019s corporate strategy and vision.<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\" id=\"quoteWrapper\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p><img decoding=\"async\" alt=\"\u201c\" src=\"\/img\/data\/quote-left.png\"> Cell C has made tremendous progress over the past 18 months and Capgemini have been true partners in helping us on this journey. <img decoding=\"async\" alt=\"\u201d\" src=\"\/img\/data\/quote-right.png\"><strong>Jeffrey Hedberg,<\/strong> Chief Executive Officer, Cell C<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-situation\">The Situation<\/h2>\n\n\n\n<p>With over 4.8 million mobile subscribers, Cell C is South Africa\u2019s third-largest cellular service provider.<\/p>\n\n\n\n<p>Launched in 2001, Cell C witnessed rapid success during the initial years, but gradually began to struggle with changing market dynamics and stiff competitive pressures leading to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>slowing subscriber growth<\/li>\n\n\n\n<li>high customer churn<\/li>\n\n\n\n<li>escalating costs &nbsp;with little scale advantages<\/li>\n\n\n\n<li>lack of clear focus.<\/li>\n<\/ul>\n\n\n\n<p>The result, an inadequate growth trajectory, was against a backdrop of substantially bigger competitors with deep pockets. Cell C needed a fast turnaround to pull its business back to stability, and then move towards profitability and growth in line with shareholder expectations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-solution\">The Solution<\/h2>\n\n\n\n<p>Cell C looked to Capgemini\u2019s Telecom Media and Entertainment practice to help them diagnose the problem and formulate a solution.<\/p>\n\n\n\n<p>Led by Capgemini, a joint team of consultants and Cell C team members worked diligently to assess the market prospects and strategic options for Cell C. Working closely with the Cell C Management Team\/Executive Committee, the team devised an inspiring vision and a 5-year corporate strategy to put the company back on the path to profitability and growth. The key elements of the strategy were to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>focus on operational efficiency for increased service levels and margins<\/li>\n\n\n\n<li>exploit increased efficiency to offer best value for money services<\/li>\n\n\n\n<li>aggressively increase market penetration via new pricing<\/li>\n\n\n\n<li>complement own customer base with targeted Mobile Virtual Network Operators (MVNOs) to penetrate hard-to-reach segments.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-result\">The Result<\/h2>\n\n\n\n<p>The implementation of the strategy has resulted in significant EBITDA and cash flow improvement without workforce reduction. Positive signs are evident throughout the business, signaling success:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>strategy execution is being driven by the CEO supported by a fully committed executive team<\/li>\n\n\n\n<li>company-wide clarity on the strategic direction enabling focus<\/li>\n\n\n\n<li>step-change&nbsp; improvement in customer experience<\/li>\n\n\n\n<li>improved IT and network operations ensuring service quality.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><img decoding=\"async\" alt=\"\u201c\" src=\"\/img\/data\/quote-left.png\"> Beyond their solid Telco insights, the Capgemini\u2019s collaborative approach has ensured that ideas have been transferred from paper to actions, and ultimately, to results. <img decoding=\"async\" alt=\"\u201d\" src=\"\/img\/data\/quote-right.png\"><strong>Harri Rauhala,<\/strong> Chief Strategy Officer, Cell C<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":103,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"1c1f0ffc-ea1c-4814-bacd-4df325507dc8\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"6a2c9c7f-8810-45a7-8063-f79c464926f0\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","client_logo_id":0,"client_logo_url":"","primary_term":"","featured_focal_points":""},"tags":[],"brand":[],"service":[],"industry":[],"partners":[],"country":[],"content-group":[],"class_list":["post-1002084","client-story","type-client-story","status-publish","hentry"],"yoast_head":"<!-- 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