Data-driven customer experience

Data-driven marketing brings together customer data across your ecosystem to build unified customer profiles and activate personalized and respectful marketing based on customer behaviour, preferences and patterns while carefully complying with all data privacy laws and other regulatory requirements and in a manner that doesn’t feel invasive, unsettling, or untrustworthy to the customer, hence making it Respectful Personalization.

We help you boost revenues and maximize conversions by using data to create an engaging personalized customer experience.

We help optimize your leads and revenues, while fulfilling customer needs by using dynamic pricing of products and services in line with different data trends like demand, seasonality, propensity to buy, storage capacity to name a few.

Happier customers spend more. Combining customer data with service agent data helps provide a seamless experience to customers which augment rate of retention and boosts service agents’ job satisfaction.

We help detect unsatisfied customers and help increase loyalty through antichurn scoring, intervention by service agents and more.

We use customer data and purchasing history to recommend the right product to customers thus increasing revenue and ARPU.

Leveraging data, organizations can calculate CLTV through average order value, purchase frequency, return behaviour, past purchases, loyalty, etc. This can help brands target their efforts on the right customers.