Big Data represents a big opportunity and a big reality

The amount of data being created by organizations is increasing exponentially every year and is not something that companies can opt out of. The challenge is therefore to quickly identify what should be retained, avoid duplication where possible, and make use of the information that is being generated. Big Data is not about acquiring data from outside of an organization; it’s about combining the Big Data being created internally with external Big Data sets.

Big Data is, therefore, about being able to access and leverage much larger information sets than ever before in order to gain greater  insight into markets and opportunities. At the heart of Big Data is the ability to ask questions about what will happen and receive more accurate answers than has been possible until now.