Creating differentiated “moments of truth” can drive shopper loyalty, advocacy and, ultimately, increased long-term profitability.
In today’s retail world, now is about now. In the blink of an SMS you can win or lose a customer for life. Brand awareness is not enough. You need customers who love you; and you need to love them back. You need to connect right then and there.
That means knowing what to do, and having the technology and capabilities that enable you to do it. It means providing what we call an All-Channel Experience. Capgemini’s All-Channel Experience approach helps consumer products and retail companies provide a consistent, integrated customer experience across all channels.