Information Versus Insight: Are You Really Closing the loop?

Publish date:

A new commercial model that puts the customer first. Life Science companies are challenged to increase both efficiency and effectiveness across marketing and sales activities while enhancing customer focus. One approach to meeting this challenge lies in the successful application of closed-loop marketing (CLM). CLM enables cutting-edge business capabilities and detailed customer data to be […]

A new commercial model that puts the customer first.

Life Science companies are challenged to increase both efficiency and effectiveness across marketing and sales activities while enhancing customer focus. One approach to meeting this challenge lies in the successful application of closed-loop marketing (CLM). CLM enables cutting-edge business capabilities and detailed customer data to be leveraged to optimize marketing and sales efforts across channels, creating value for both customers and the company.

information_versus_insi...

File size: 1.10 MB File type: PDF

Related resources

EUC Fireside Chat: New Ways of Working

A cross-sector discussion that explores how Energy and Utilities organizations can enable a...

World Wealth Report 2020 Infographic

Get an overview of World Wealth Report 2020 findings with our quick-read infographic.

World Wealth Report 2020

This edition of the report explores how hyper-personalized offerings and operating model...