Social & Web Media Specialist I 5 to 7 Years I Mumbai
- Create and manage content on the CMS through integration of text, images, documents and videos.
- Perform quality checks and audits to identify and resolve issues (typos, broken links, functionality errors, poor usability)
- Ensure that content publication follows governance principles and visual identity guidelines
- Provide recommendations for content development in coordination with SEO goals – general and keyword specific
- Keep pace with SEO, search engine, and internet marketing industry trends and updates
- Developing custom dashboard for regular & precise reporting
- Providing actionable insights based on the available analytical data.
- Five to six years of working with standard content management systems, viz. Drupal, WordPress, and analysis tools: Google Analytics, Google Data Studio, Omniture, WebTrends, etc.
- Understanding of natural and paid search, display and social media.
- Knowledge of SEO tools such as Google Keyword Planner, Google Webmaster Tools, Moz, etc.
- Strong background in content management, content layout, UI/UX principles.
August 4, 2020