Social Media Marketing – 3 to 7 years – Mumbai


Job Description

Capgemini is launching a brand new social program which focuses on expert conversations. It is a new

and exciting chapter in our global digital strategy and we need someone with the passion and drive to

work on this path-breaking program in the social media space. The incumbent will be part of the global marketing and communications shared services organization (MCOS).


Role and Responsibilities


• On-board new Experts into the program
• Ensure all expert socialprofiles are properly claimed, optimized, promoted and managed
• Partner educates the Experts panel on incorporating relevant social media techniques into the corporate GTM culture, experts to manage and engage in healthy social media practices
• Hold monthly feedback with each of them and annual all-hands with the group, to track best practices,

Frequently asked questions, discuss activity metrics, and potential business opportunities
•Provide a first-level support for any question that the Expert might have in the completion of

their duties
• Ensure that all knowledge is captured in case of the departure of an Expert from

the program Interaction with the Social Media Lead Partner & reporting
• Measure and report the impact of social media on the overall marketing efforts (Publish daily, weekly, monthly dashboards and reports)

• Escalate 2nd level questions if necessary with the Social Media Community Manager
•Update if necessary the knowledge base: frequently asked questions
• Update the CRM with identified contacts (TBC) interaction with Content suppliers such as PR & Marketing
• Work with the PR and Marketing teams of Group and countries to get content and identify channels/ websites/ platforms that the experts can then use in their specific field.

Interaction with Social Media conversations
• Be knowledgeable about and use tools that help listen, monitor and analyze the conversations. • Exercise utmost discretion to identify

threats and opportunities in user generated content
• Understand how to react with the Expert using the right channel, source, content, timing


Location: Mumbai

Experience – 3 – 7 Yrs


Primary Skills (Must have)

• 3-5 years social media marketing experience with a Tier 1 IT Services organization, where social media should have been a core role. Or experience in social media in other industries like media, agencies or Fortune 500 companies (in which case technology should be an interest area or a passion).

• Demonstrated creativity and documented immersion in social media (you will be asked to share the

links to your own accounts)

• Understands social media universe including YouTube, Facebook, Forums, Twitter, Slideshare,

LinkedIn, Wikis, blogs, etc. We’re looking for a social media addict who maintains a personal mix of

participatory expertise from among these channels

• Proficient in any social media tools (ex: TruPULSE, Radian 6, ScoutLabs) and techniques; Proficient in

SMMS (social media management system)

• Knowledge of SEO-think including basic keyword research Candidate Attributes

• Great inter-personal skills

• Has excellent verbal and written communication skills in English and an ability to work individually on a

project or in a team environment

• Ability to communicate results to management in a fast paced environment

• Willing to perform amidst ambiguity

• Ability to handle multiple projects simultaneously while meeting deadlines

• Proficient with Microsoft Office products

• Excellent time and project management skills



Deepti Pillai



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