Social Media Analyst & Paid Distribution -5 to 8 yrs-Mumbai


Job Description

We are looking to hire Social Media Analyst who will be part of the global Marketing & Creative Services team (MACS) and will be responsible for working with marketing teams (onshore & offshore) splitting your time 50/50 across 2 functions: Social Media Analyst and Paid Distribution Manager


As Social Media Analyst:

  • Industrializing and generating meaningful KPI dashboards for Capgemini Group.
  • Implementing measurement strategies aligned to marketing and business objectives
  • Collaborating with external partners such as agencies to assist with data collection and reporting
  • Sharing cross-channel performance reports
  • Improving efficiency in social media marketing strategies and increasing ROI
  • Challenging existing social media strategies and suggesting solutions with a competitive advantage
  • Understand the overall digital landscape of the organization as well as that of key competitors


As Paid Distribution Manager

  • Liase with the Head of Social Media, marketing teams, advertising agency and vendors to run paid social media and search campaigns.

Key Responsibilities


Social Media Analyst

Digital Campaigns:

  • Benchmarking performance across all social media channels
  • Using methodical performance analysis to influence/support campaign strategies
  • Evaluating tools and opportunities to automate benchmarking
  • Data-driven strategies to grow and maintain a well engaged audience and increase web site traffic driven by social media

Reporting and Analysis:

  • Developing custom dashboard for regular & precise reporting
  • Reporting on key metrics, analyzing and interpreting trends on social media channels and content
  • Providing actionable insights based on the available analytical data
  • Documentation relating to existing processes and suggestion / presentations for improving those processes.


  • Working closely with the Group digital team


Paid Distribution Manager

  • Work with finance team to manage campaign accounting
  • Work with marketing teams to complete campaign intake forms, helping to identify audience targeting
  • Ensure campaign tracking is set up correctly by digital marketers
  • Act as liaison with agency on all major campaign activity
  • Manage micro-campaigns directly with vendors, setting up campaigns and optimizing targeting and budget spend to meet targets
  • Collaborate with the digital marketing team to produce comprehensive reporting
  • Monitor ongoing campaigns


Location: Mumbai

Experience: 5 to 8 yrs


Primary Skills:


  • Bachelor’s degree (MBA preferred).
  • Atleast five to six years of working with social media listening and analytics tools such as Radian6; BrandWatch; TalkWalker; Spredfast etc.
  • High level of knowledge with native analytics of social media networks such as LinkedIn; Twitter; Facebook; Instagram etc.
  • At least 3 years of working in digital advertising, with specific expertise in social advertising – strategy, planning and execution
  • High level of experience in measuring and analyzing paid and organic social media campaigns
  • Five to six years of experience in using the Microsoft Office suite with very strong Excel and PowerPoint skills
  • Three to five years of experience in one or more roles in an online ecommerce or online support environments. Experience with large size companies with multiple business units preferred.
  • Additional experience working with standard clickstream analysis tools: Google Analytics, Omniture, ClickTracks, WebTrends, HBX, CoreMetrics etc. preferred




Soft skills:

  • Strong communications skills; ability to drive projects independently and present analysis to clients both via phone and in-person.
  • Ability to relay analytical insight to internal and external stakeholders with various levels of analytical and digital knowledge and at all levels of seniority
  • Proactive and objectives driven
  • Exceptional attention to detail
  • Disciplined and professional work ethic
  • Innovative and creative, with a logical and methodical approach to problem solving



If interested please revert back with an updated copy of you cv.



Deepti Pillai


Apply now