JD FOR DIGITAL ANALYTICS SPECIALIST

Responsibilities:

• Support build & deployment of Adobe analytical solutions (models, hypothesis, analyses & scenarios) across the spectrum of analytical maturity – descriptive, inferential, predictive & prescriptive
• Drive efficiencies on how analytical services are delivered, through automation and standardization of analytical delivery
• Analysis and Insights should be the output with recommendation for improving various digital properties
• As part of solution design, work with business stakeholder to define, measure and report on KPI’s (Key Performance Indicators)

Desired Qualifications:

• 3-4 years of experience around Adobe Marketing Cloud analytical and optimization tools
• Expert hands-on knowledge with capabilities and analytics perspective in Adobe Reporting & Analytics
• Strong exposure to tag manager like DTM and Tag Validation
• Exposure to Data visualization tools
• Experience on Path Analysis, website optimization, A/B Testing, Structure Analysis
• Understanding of Digital Marketing and Customer Analysis
• Strong knowledge of current best practices and standards to provide direction to web site developers on tagging methods
• Experience in web analytics tracking and reporting, including testing website tagging during development cycles
• Exposure working on major large scale consumer-facing websites

Regards,

Madhup Sagar

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