Digital Analytics | 6 to 8 years | Chennai & Hyderabad

Job Description

• Experience in Implementation of digital analytics and optimization solutions with a focus on Adobe Analytics, Adobe Target, and Adobe Audience Manager (Web & Mobile)
• Expert level knowledge of JavaScript, CSS, HTML, jQuery, Angular, CSS and other web technologies
• Experience in integration technologies like SOAP, REST for envisaging the integration of Analytics with various middle layer platforms
• Experience in Tag Management system like DTM/Launch/Ensighten
• Experience Integrating Adobe Analytics with other tools (Adobe Target, Adobe Campaign, Adobe Audience Manager)
• Solution Digital Analytics Implementation (understanding Business requirement, creating SDR, implementing tags and analyzing reports) project
• Expert level knowledge of A/B and Multivariate test design and implementation
• Experienced in Debug, troubleshoot, and fix the configuration and integration issues
• Diagnose and troubleshoot technical issues related to delivering custom tracking over the web analytics
• Drive technical effort working with IT partners, site management and creative to ensure timely execution of testing and/or personalization cadence
• Experience in implementing the consent as per the GDPR and CCPA regulation on the web analytics part
• Work with the marketing/sale team to ensure end-to-end tracking of campaigns in analytics report
• Evangelize best-practice approaches for implementation of web analytics

Primary Skills

• Adobe Analytics, Google Analytics
• Adobe Launch, Tealium IQ, Google Tag Manager, Ensighten
• Adobe Target, Adobe Audience Manager
• JavaScript, jQuery, API, EDDL
• Proven experience in web analytics implementation, from any of the TMS system

Secondary Skills

• Excellent verbal and written communication
• Data Visualization Skills, Data Analyst
• Understanding on the CDP concepts (Adobe Experience Platform, Tealium Event and Audience Stream etc)
• Strong attention to details and verifies results
• Able to coordinate efforts across various teams
• Able to quickly learn new technologies and processes technical skills
• Expertise and patience to be able to explain analytics to various groups with differing levels of analytics knowledge and acquaintance
• Executive and time management skills to prioritize work in a demanding environment