Short Description

Opportunity for Content Writer

Exp- 4-6 Yrs

Job Location- Hyderabad

Qualifications

Post-secondary school education in Marketing, Journalism, Communications, or related majors preferred

Job Responsibilities

Job DescriptionContent Specialist Job Description
As a Content Specialist, you'll develop and deliver targeted content across a variety of digital communication channels – content that increases the visibility of Capgemini's brand, promotes the thought leadership of Insurance Executives, and provides helpful insurtech insights for the reader. This is a great opportunity for a talented writer to both think strategically and write creatively.

Responsibilities:
• A firm grasp of the English language with the ability to use proper grammar, syntax, and spelling
• Write, optimize, and publish content that engages current and potential customers
• Create a wide variety of strategic resources, including blog posts, whitepapers, website copy, video scripts, infographics, consumer education material, and more for different digital platforms
• Translate business goals into warm, meaningful, engaging online conversations with prospects and customers
• Ensure web content is audience-centric
• Be proactive, generate ideas, juggle multiple projects/assignments, pay close attention to detail, and be able to meet short turnarounds and deadlines as needed
• Collaborate with designers, vendors, and other stakeholders to brainstorm ideas, create concepts and build a messaging strategy for any given project
• Keep up-to-date with best practices in writing for the web, social media trends, web usability, and business/industry trends
• Play an integral part in the quality control process, ensuring Capgemini style and brand standards are upheld

Qualifications:
• Post-secondary school education in Marketing, Journalism, Communications, or related majors preferred
• Minimum of 3 to 5 years of related work experience in Insurance or Technology
• Impeccable writing, editing, and proofreading skills
• Ability to deliver idea-driven copy that is on brief and on schedule
• Exceptional organizational and research skills
• Effective relationship builder with the ability to work well at all levels of an organization and interact confidently with senior management
• Ability to synthesize corporate and insurance industry-specific information into polished web content

 

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