Adobe Audience Manager – 4 to 6 yrs Bangalore
We are looking for Adobe Audience Manager Professionals with 4 to 6 yrs experience in Bangalore Location
The candidate should have strong hands-on experience in Adobe Audience Manager and have played both technical and functional role in his/her previous assignments.
The candidate should have strong technical experience in ingesting data from multiple sources in to Adobe Audience Manager.
The candidate should have experience in setting up traits and segments for both prospecting and remarketing through Demand Side Platforms (DSPs) and AD Exchanges.
It’s a client facing role and would require strong strategic thinking and maintaining a regular communication with the client’s in-house marketing team.
The candidate should have decent understanding of Adobe Analytics and able to leverage clickstream data in Audience Manager and setup traits and segments around that.
The candidate should have decent experience in Adobe Target and should be able to push segments from Audience Manager to Target.
Knowledge/Qualifications/ Competency / Target Companies: (Mention if any specific skill-set required)
Adobe Target and Adobe Analytics
The candidates who are trained by Adobe and officially certified by them would be given higher preference.
The candidates should have good understanding of the marketing ecosystem and should be able to smartly define segments for both prospecting and re-marketing.
The candidate should be well-versed with end-to-end CRO process starting from deep-dive behavioral analysis using Adobe Analytics, building test hypothesis, creating a comprehensive test plan, executing the plan in collaboration with client’s in-house Content and Marketing team.
The candidate should be well-versed with the A/B and MVT fundamentals, and cognizant about the various statistical measures assist in declaring the test as a winner/failure.
The candidate should be able to handle the client strategically, and put together an optimization plan which respects their business needs and financial targets.
Experience : 4 to 6 yrs
Location : Bangalore
Primary Skill : Adobe Audience Manager
Contact : Sonal Lakhe