Short Description

Role: Adobe Analytics Professional (SiteCatalyst + Target + Adobe DTM )


Key Responsibilities:

• Manage the implementation and maintenance of tools, e.g. Adobe Analytics(a/k/a SiteCatalyst or Omniture), Adobe Target.

• Use of Adobe DTM to deploy measurement strategies

• Creating dashboards and reports

• Ensure data is being collected properly and accurately.

• Identify opportunities for analysis and testing on the site that increase conversion or drive revenue; use data to communicate recommendations to improve performance to stakeholders; promote the adoption of a test-and-learn culture.

• Design, execute, and analyze A/B tests to improve user experience.

• Coordinate with stakeholders and write clear requirements for implementation.

• Liaise with our technology teams for analytics tracking and A/B test execution.

• Conduct quality assurance checks and data validation, identify data collection issues and gaps, recommend and implement fixes.

• Define best practice approaches for analyzing user behavior on the online channels, for configuring web analytics technology, and for interpreting data.


Basic Skills and Qualifications: •

3 years + admin of Adobe Analytics

• Over 5 years in web analytics

• 1+ year experience in Adobe Target

• 3 years data mining using Adobe Analytics (Site Catalyst), Adobe Data Warehouse and Analytics Ad Hoc

Location: Bangalore

Experience: 6 to 12 years

Primary Skill: Adobe Analytics

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