Short Description

Adobe Analytics / 4 – 6 yrs. / Bangalore

Qualifications

Job Responsibilities

Responsibilities:

This is an intermediate-level position for a highly analytical, self-motivated individual who will be working closely with Morgan Stanley’s Digital Strategy group on the following:
– Implement technical requirements documents including Solution Design Reference (SDR)
– Manage tag containers, variables and implement content tagging
– Implement tags via Dynamic Tag Management based upon Solutions Design Reference (SDR)
– Perform QA testing
– Publish DTM
– Assist & maintain DMP taxonomy
– Manage ad tags, third-party tags for digital campaigns
– Perform multiple client Web analytics tool implementation projects at once
– Ensure analytics are consistently implemented across digital properties
– Maintain best practices

Skills Required:

– Subject matter expert in Adobe Analytics (formerly Omniture SiteCatalyst)
– 3+ years hands on experience implementing Adobe Analytics
– 3+ years hands on experience with Dynamic Tag Management (DTM) and Satellite (from Search Discovery)
– Document Solution Design Reference (SDR)
– Ability to work with on-shore staff
– Highly organized and able to work on multiple projects/clients simultaneously
– Strong communication skills (verbal and written)
– Develop custom reports via Adobe Analytics and Report Builder
– Results driven and self-motivated
– Self-starter
– Bachelor’s Degree in relevant field

Skills Desired:

– Proficiency in JavaScript and HTML is strongly preferred
– Vendor certification in Analytics and Tag Management tools
– Knowledge of interactive marketing initiatives (Paid Search, SEO, Affiliate, Comparison Shopping Engines, Email)
– Experience in analyzing data sources and building aggregations to enable BI solutions
– Experience with report building using Tableau and providing access to self-service
– Experience using SQL with Sybase, DB2, or Greenplum
– Experience with Data Management Platforms (DMP) such as Adobe Audience Manager
– Experience in ad serving technologies such as DoubleClick for Advetisers (DFA) and Mediamind; Able to QA the firing of Floodlight tags
– Experience with Observepoint

 

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