Skip to Content

Putting enterprise user experience first with the three Ps

Vijay Karna

It’s a well-known fact that in order to win more business and grow your company financially, it’s crucial to design applications with a user-first mindset. This mindset will also drive improved adaptability and productivity. With the advent of BYOD (bring your own device) and the converging effects it is having on two previously separate worlds (users and business), users want to access official and personal emails, documents, and other assets on the go.

Syncing processes, people and products is key

This will radically impact the paradigm of “business as usual” or “keeping the lights on” – not just in the workplace – but also in other infrastructure service landscapes, including the data center. To keep pace here, we’re seeing an emerging need to sync people, processes and products to leverage a broader set of skills that are more than typically necessary to reach users in a meaningful way. See below:Enterprise user experience

Process – Users are inundated with information and data at each step of the business, so it is imperative to make processes more predictable and reliable. What is often neglected when experts discuss user first experiences is the fact that processes are simple to follow and are not too critical or complex.

People – It is important for the application to have motivators that will incite users to act, bring their best to the job, and stay in their roles within the company. While designing the application, it is important to assess the culture for maintaining levers of user engagement in order to understand and address their capability and competency to see how all these levers fit together for successful user engagement.

Product – Product (along with technology) plays an important factor in helping users with flexibility and productivity. With the adoption of the latest technology trends, users (especially the millennial workforce) can now foster innovation, enhanced productivity, and an agile and responsive business with faster time to market.

Manage change and user experience will follow

The foundation for successful user experience transformation is change management. Capgemini can help with Business Process Change Management (BPCM) with a structured framework and methodology for addressing process, people and product impacts and readiness as shown in use case below:

Enterprise user experience - use case