consumer goods

Capgemini OutPerform

Capgemini Retail & Consumer Products OutPerform

Lewis, Dominic

Capgemini Retail & Consumer Products OutPerform, helps retailers and CPG businesses on their journey to insights-driven decisioning.

consumer goods

The high cost of failure to align trade and consumer marketing

In consumer packaged goods (CPG), politics and skepticism frequently derail efforts to unify, consolidate, and share data, intelligence, and insights between corporate marketing responsible for ecommerce and direct-to-consumer promotions and sales organizations that drive and execute trade promotion.  The risks to the CPG company, the retailers, and ultimately the consumer engagement are too high to ignore any longer.


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