{"id":249,"date":"2023-01-03T05:54:19","date_gmt":"2023-01-03T05:54:19","guid":{"rendered":"https:\/\/www.capgemini.com\/help\/?page_id=249"},"modified":"2023-10-12T15:31:22","modified_gmt":"2023-10-12T15:31:22","slug":"expert-perspectives","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/help\/content-types\/expert-perspectives\/","title":{"rendered":"Expert perspectives"},"content":{"rendered":"\n
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expert perspectives<\/h1><\/div><\/div><\/div><\/div><\/div>
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Expert perspectives provide personal perspectives on key topics, demonstrating opinion and thought leadership.<\/h3>\n\n\n\n

Expert perspectives <\/strong>are attributable to an individual or group of individuals. They may feature third-party partners. They are all held in a single location<\/a>, providing a searchable repository, and enabling cross-sharing across the site.<\/p>\n\n\n\n

Pages (and some other content types) can be set up to automatically feature \u2018X\u2018 most recently published Expert Perspectives on the topic \u2018Y\u2019, facilitating maintenance and update, unless the manual option is chosen.<\/p>\n\n\n\n

Digital marketers can create and publish approved Expert perspectives. The web team reviews all published blogs on a regular basis, and flags any issues\/concerns.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n

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A typical expert perspective, and template<\/h4><\/div>

The below screenshot is an example of an expert perspective: <\/strong>

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Download the template<\/a><\/div><\/div><\/div><\/div><\/div>\n\n\n\n

Most used blocks for expert perspectives<\/h4><\/div>

Below we share the most popular blocks used from an expert perspective, to help you quickly and easily create yours.

To start, the below screenshot shows the structure of the blocks that are recommended to use while creating the expert perspective:



Page level settings<\/strong>
Most of the options are available at the block level, hence, page-level settings will not be applicable here. From the People list, you would have to select the name of the person who is the author of the blog.
Note: The social media icons at the page level are not seen as a feature for now. You may refer to the blocks below to showcase the social media icons.<\/em>
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Hero blogs<\/strong><\/h4>\n\n\n\n
Reason to use:<\/strong><\/h5>\n\n\n\n

This block allows you to provide basic information about the block so that one can be enticed to read the blog further.<\/p>\n\n\n\n

Block level settings<\/strong>:<\/p>\n\n\n\n

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  • You can add the headline of the blog<\/li>\n\n\n\n
  • An image of the author can be uploaded along with the name and date of the blog when written<\/li>\n<\/ul>\n\n\n\n

    Intro para:<\/strong> <\/h4>\n\n\n\n

    Reason to use:<\/strong><\/p>\n\n\n\n

    Use this block to provide a brief introduction to the page. The block will help you add a subheading and a small description. <\/p>\n\n\n\n

    Block level settings<\/strong>:<\/h5>\n\n\n\n
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    • You can choose to show or hide the social media icons on the block by using the Display social icons <\/strong>dropdown<\/li>\n<\/ul>\n\n\n\n

      Article content: <\/strong> <\/h4>\n\n\n\n
      Reason to use:<\/strong><\/h5>\n\n\n\n

      The block gives you the space to write the content under the heading and even create the heading of the Cloud page.  <\/p>\n\n\n\n

      Block level settings<\/strong>:<\/h5>\n\n\n\n

      You can use different blocks under the Article Content Block namely – <\/p>\n\n\n\n

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      1. Heading block <\/li>\n\n\n\n
      2. Paragraph block <\/li>\n\n\n\n
      3. List <\/li>\n\n\n\n
      4. Column  <\/li>\n\n\n\n
      5. Quote <\/li>\n\n\n\n
      6. Buttons <\/li>\n\n\n\n
      7. Images <\/li>\n<\/ol>\n\n\n\n

        Wrapper people slider<\/strong><\/h4>\n\n\n\n
        Reason to use<\/strong>:<\/h5>\n\n\n\n

        This helps in providing the experience and the work ethic of the author.<\/p>\n\n\n\n

        Block level settings<\/strong>:<\/h5>\n\n\n\n
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        • On adding the block, you can type the first three initials of the author for the name to pop up. If the author is not present, you need to request the COE web team to create the author.<\/li>\n\n\n\n
        • You need to switch on the toggle for an Expert form and connect it with the default expert form.<\/li>\n<\/ul>\n\n\n\n

          Wrapper card text-pic (this is optional)<\/strong><\/h4>\n\n\n\n
          Reason to use<\/strong>:<\/h5>\n\n\n\n

          This helps in providing the experience and the work ethic of the author.<\/p>\n\n\n\n

          Block level settings<\/strong>:<\/h5>\n\n\n\n
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          • You can change the layout with our Capgemini values layout which gives you a blue line with white background<\/li>\n\n\n\n
          • Include a picture and adjust the focal length according to the text<\/li>\n\n\n\n
          • CTA can be added according to the text you have written. Also, it asks you for the name of the button which you will show add the URL and click the check box if you wish to open the link in the new Tab<\/li>\n\n\n\n
          • The logo of Capgemini can be added from the dropdown<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n
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            How to publish, edit, and unpublish an expert perspective<\/h4><\/div>

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            Common steps before publishing the page<\/strong> <\/h4>\n\n\n\n
            Syndication<\/strong>:<\/h5>\n\n\n\n

            Select the syndication settings and select the country wherein you need to show the research that you are publishing.\u202fSyndication can only be done by Global admins and local admins (for US, Germany and France). Cross syndication is applicable only for – Sweden, Denmark, Finland, Norway<\/strong>\u202f <\/p>\n\n\n\n

            Parent<\/strong><\/td>Child<\/strong><\/td><\/tr>
            Global<\/td>All<\/td><\/tr>
            German <\/td>Austria<\/td><\/tr>
            Mexico<\/td>Argentina, Spain, Guatemala & Columbia<\/td><\/tr>
            US<\/td>CA-EN<\/td><\/tr>
            FR<\/td>CA-FR<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

            \u202f <\/p>\n\n\n\n

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            Taxonomy:<\/strong><\/h5>\n\n\n\n

            Please select the sector of the research depending on its type. This is important to add the taxonomy where it belongs so that dashboard shows a clear picture of the page and searching or editing a page becomes easier for anybody from the team on the website\u202f <\/p>\n\n\n\n

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            Permalink<\/strong>:<\/h5>\n\n\n\n

            The current URL will be shown under the Permalink manager, in case you want to change it, do that before publishing the document\u202f\u202f<\/p>\n\n\n\n

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            Brand:<\/strong> <\/h5>\n\n\n\n

            Select the brand of the page, there is a whole drop-down of the brands under Capgemini, hence, select from the list and choose<\/p>\n\n\n\n

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            SEO:<\/strong><\/h5>\n\n\n\n

            Lastly, add\u202fYoast\u202fSEO content to the page and hit publish, this is most important for your page to show on the website.<\/p>\n\n\n\n

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            Note: The author of the document is responsible for the Yoast SEO of that particular document<\/strong><\/p>\n\n\n\n