{"id":711512,"date":"2026-04-09T12:27:32","date_gmt":"2026-04-09T12:27:32","guid":{"rendered":"https:\/\/www.capgemini.com\/gb-en\/?post_type=research-and-insight&#038;p=711512"},"modified":"2026-04-14T07:33:57","modified_gmt":"2026-04-14T07:33:57","slug":"leapfrogging-with-agentic-ai-the-new-competitive-edge-in-b2b-commerce","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/gb-en\/insights\/research-library\/leapfrogging-with-agentic-ai-the-new-competitive-edge-in-b2b-commerce\/","title":{"rendered":"Leapfrogging with agentic AI: The new competitive edge in B2B commerce"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/B2B-commerce-POV_Dotcom-Banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/B2B-commerce-POV_Dotcom-Banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/B2B-commerce-POV_Dotcom-Banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/B2B-commerce-POV_Dotcom-Banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/B2B-commerce-POV_Dotcom-Banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/B2B-commerce-POV_Dotcom-Banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/B2B-commerce-POV_Dotcom-Banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/B2B-commerce-POV_Dotcom-Banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/B2B-commerce-POV_Dotcom-Banner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:55.00000000000001% 33%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Agentic AI<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Leapfrogging with agentic AI: The new competitive edge in B2B commerce<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/Leapfrogging-with-agentic-AI-The-new-competitive-edge-in-B2B-commerce.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download our PoV <\/span><span class=\"type\">2 MB pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1211490\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1211490\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-generative-ai-has-completely-changed-how-b2b-buyers-search-for-products-and-services\">Generative AI has completely changed how B2B buyers search for products and services. <\/h2>\n\n\n\n<p>Just in the last two years, 89 percent of buyers have turned to popular AI-powered conversational agents for all their product discovery, research, and decision-making.<a id=\"_ftnref1\" href=\"#_ftn1\">[1]<\/a><\/p>\n\n\n\n<p>This has left traditional B2B sellers wondering how they can catch up when they\u2019re invisible to the very tools buyers now trust to guide their decisions.<\/p>\n\n\n\n<p>The harsh reality is that you can no longer compete using yesterday\u2019s sales-led models running on non-customisable software. To meet buyers where they are \u2013 and offer more personalised B2C-like experiences \u2013 you\u2019ll need to rethink customer journeys and start transforming business processes using generative and agentic AI.<\/p>\n\n\n\n<p>In addition to customising software platforms, today\u2019s business leaders are also constructing dynamic, goal-oriented processes, then powering them with AI agents.<\/p>\n\n\n\n<p>These agents can perceive, reason, act, and even collaborate with other agents to intercept user searches and offer everything from quoting and pricing to fulfilment and support.<\/p>\n\n\n\n<p>What\u2019s surprising is that even organisations lacking digital and data maturity will still see the immediate benefits from <a href=\"https:\/\/www.capgemini.com\/gb-en\/insights\/research-library\/agentic-ai-powered-by-integration\/\" target=\"_blank\" rel=\"noreferrer noopener\">agentic <\/a><a href=\"https:\/\/www.capgemini.com\/gb-en\/insights\/research-library\/agentic-ai-powered-by-integration\/\">AI<\/a>. And as these agents get more sophisticated, they can not only help automate routine, repetitive work but also coordinate more intricate workflows involving upselling, cross-selling, stock analysis, and delivery viability \u2013 all with humans in the loop.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-curious-how-agentic-ai-can-reshape-your-business\"><strong>Curious how agentic AI can reshape your business?<\/strong><\/h3>\n\n\n\n<p>Read our <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/Leapfrogging-with-agentic-AI-The-new-competitive-edge-in-B2B-commerce.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">PoV<\/a> to discover practical steps, real-world benefits, and how Capgemini can help you regain a foothold in your industry and grow your business using AI.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><a href=\"#_ftnref1\" id=\"_ftn1\">[1]<\/a> https:\/\/www.forrester.com\/report\/b2b-buyer-adoption-of-generative-ai\/RES181769<\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Generative AI has completely changed how B2B buyers search for products and services. <\/p>\n","protected":false},"author":440,"featured_media":711513,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":659,"primary_term":"Agentic AI","featured_focal_points":""},"tags":[],"research-and-insight-type":[85],"theme":[659],"brand":[],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-711512","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-point-of-view","theme-agentic-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leapfrogging with Agentic AI in B2B Commerce | Capgemini UK<\/title>\n<meta name=\"description\" content=\"Agentic AI is reshaping B2B commerce. 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