{"id":668572,"date":"2024-09-11T06:58:44","date_gmt":"2024-09-11T06:58:44","guid":{"rendered":"https:\/\/www.capgemini.com\/gb-en\/?post_type=research-and-insight&#038;p=668572"},"modified":"2026-01-22T07:50:39","modified_gmt":"2026-01-22T07:50:39","slug":"ai-led-generative-business-services-the-future-of-global-business-services-gbs","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/gb-en\/insights\/research-library\/ai-led-generative-business-services-the-future-of-global-business-services-gbs\/","title":{"rendered":"AI-led generative Business Services: The Future of Global Business Services (GBS)"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/Web-banner-HFS-Research-The-Future-of-GBS.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/Web-banner-HFS-Research-The-Future-of-GBS.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/Web-banner-HFS-Research-The-Future-of-GBS.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/Web-banner-HFS-Research-The-Future-of-GBS.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/Web-banner-HFS-Research-The-Future-of-GBS.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/Web-banner-HFS-Research-The-Future-of-GBS.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/Web-banner-HFS-Research-The-Future-of-GBS.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/Web-banner-HFS-Research-The-Future-of-GBS.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/Web-banner-HFS-Research-The-Future-of-GBS.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:36% 41%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Business operations<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">AI-led Generative Business Services: The Future of Global Business Services (GBS)<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/HFS-MIR-2024-the-future-of-gbs.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download the report<\/span><span class=\"type\">549 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1009633\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1009633\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-hfs-research-in-collaboration-with-capgemini-reveals-a-game-changing-shift-from-traditional-cost-focused-models-towards-ai-driven-generative-business-services\">HFS Research, in collaboration with Capgemini, reveals a game-changing shift from traditional cost-focused models towards AI-driven generative business services.<\/h2>\n\n\n\n<p>The traditional focus of global business services (GBS) on cost reduction and operational efficiency needs to evolve. The future demands a shift from transactional activities to an integrated, value-driven approach, leveraging data as a strategic asset to create competitive advantage.<\/p>\n\n\n\n<p>The future of GBS is about growth, innovation and enterprise-wide transformation where we see generative business services creating a connected, frictionless enterprise and becoming a strategic powerhouse that aligns with the priorities of the business.<\/p>\n\n\n\n<p>In this paper \u2013 filled with data points and insights gathered from interviewing over 500 global business leaders \u2013 we\u2019ll provide the roadmap which considers strategic alignment, relentless innovation, and proactive talent management as the keys to success.<\/p>\n\n\n\n<p>GBS has the potential to transform from a traditional operational role to a dynamic innovation capability orchestrator. By leveraging advanced technologies, fostering cross-functional collaboration, and driving date-driven decision-making, GBS can lead the charge in driving innovation, creating new value, and ensuring the organisation remains competitive in a rapidly evolving business landscape.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThe future of Global Business Services (GBS) is here, and it&#8217;s time to disrupt or get disrupted. GBS must evolve into AI-led Generative Business Services. This isn&#8217;t just about adopting new tech; it&#8217;s about transforming data into a powerhouse of strategic value\u201d<\/p>\n<cite><strong><em>&nbsp;<\/em><\/strong><em>\u2013 Oliver Pfeil, CEO, Capgemini Business Services<\/em><\/cite><\/blockquote>\n\n\n\n<p>Contact Business Services To learn more, contact Capgemini\u2019s Business Services at <a href=\"mailto:businessservices.global@capgemini.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">businessservices.global@capgemini.com<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Meet our experts<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div 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