{"id":665233,"date":"2024-09-06T15:14:20","date_gmt":"2024-09-06T15:14:20","guid":{"rendered":"https:\/\/www.capgemini.com\/gb-en\/?post_type=research-and-insight&#038;p=665233"},"modified":"2026-01-22T07:50:45","modified_gmt":"2026-01-22T07:50:45","slug":"generative-ai-accelerating-sustainability-through-responsible-innovation","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/gb-en\/insights\/research-library\/generative-ai-accelerating-sustainability-through-responsible-innovation\/","title":{"rendered":"Generative AI: Accelerating sustainability through responsible innovation"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Sustainability-and-GEN-AI_Webbanner-2880X1800.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Sustainability-and-GEN-AI_Webbanner-2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Sustainability-and-GEN-AI_Webbanner-2880X1800.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Sustainability-and-GEN-AI_Webbanner-2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Sustainability-and-GEN-AI_Webbanner-2880X1800.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Sustainability-and-GEN-AI_Webbanner-2880X1800.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Sustainability-and-GEN-AI_Webbanner-2880X1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Sustainability-and-GEN-AI_Webbanner-2880X1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Sustainability-and-GEN-AI_Webbanner-2880X1800.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Sustainability<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Generative AI: Accelerating sustainability through responsible innovation<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Infographic.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download infographic<\/span><span class=\"type\">4 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1052335\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1052335\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-generative-ai-has-taken-the-world-by-storm-promising-to-transform-industries-however-this-innovation-comes-at-a-price-and-it-s-not-just-monetary\">Generative AI has taken the world by storm, promising to transform industries. However, this innovation comes at a price and it\u2019s not just monetary.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Unfortunately, the cost is not on everyone\u2019s radar. Global organisations have an opportunity to more effectively monitor the energy and water consumption associated with their generative AI initiatives.&nbsp; &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a global company dedicated to harnessing the power of technology to create a tangible, positive impact for our clients and society at large, at Capgemini, we are balancing the potential of generative AI while considering the cost to the planet by:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Establishing clear guardrails and embedding sustainability into design in order to mitigate generative AI\u2019s negative impact<\/li>\n\n\n\n<li>Enabling our clients to accelerate sustainability by using generative AI<\/li>\n\n\n\n<li>Delivering tangible benefits related to our clients\u2019 UN Sustainable Development Goals commitments through the use of generative AI.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><a id=\"_msocom_1\"><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":440,"featured_media":665234,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"485e9f27-1b62-480d-abab-ad080cf8e761\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":93,"primary_term":"Sustainability","featured_focal_points":""},"tags":[],"research-and-insight-type":[85],"theme":[93],"brand":[],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-665233","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-point-of-view","theme-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - 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