{"id":637448,"date":"2023-11-21T16:06:43","date_gmt":"2023-11-21T16:06:43","guid":{"rendered":"https:\/\/www.capgemini.com\/gb-en\/?post_type=research-and-insight&#038;p=637448"},"modified":"2025-03-10T10:24:22","modified_gmt":"2025-03-10T10:24:22","slug":"financial-health-grows-with-customer-trust-and-advocacy","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/gb-en\/insights\/research-library\/financial-health-grows-with-customer-trust-and-advocacy\/","title":{"rendered":"Financial health grows with customer trust and advocacy"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Financial_Wellness_POV-Webpage_Background_v3.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Financial_Wellness_POV-Webpage_Background_v3.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Financial_Wellness_POV-Webpage_Background_v3.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Financial_Wellness_POV-Webpage_Background_v3.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Financial_Wellness_POV-Webpage_Background_v3.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Financial_Wellness_POV-Webpage_Background_v3.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Financial_Wellness_POV-Webpage_Background_v3.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Financial_Wellness_POV-Webpage_Background_v3.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Financial_Wellness_POV-Webpage_Background_v3.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:66% 34%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Data and AI<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Financial health grows with customer trust and advocacy<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/solutions\/hr-data-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/solutions\/hr-data-analytics\/&amp;text=HR%20data%20analytics\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/solutions\/hr-data-analytics\/&amp;text=HR%20data%20analytics\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-a-prescription-for-a-beneficial-bottom-line\">A prescription for a beneficial bottom line.<\/h3>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Financial_Wellness_POV-Document_Thumbnail-1.jpg\" alt=\"\" class=\"wp-image-973728\" style=\"width:200px\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The pandemic and other global macroeconomic and political events during the past several years have taken a toll on all of us; and as a result, well-being \u2013 both personal and financial \u2013 is perhaps more top of mind than ever with consumers. Financial services institutions can protect share of wallet, share of mind, and long-term loyalty by becoming true and valued advocates for their customers\u2019 financial health.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Financial services consumers are perhaps more in need of broader and deeper financial wellness assistance than ever before. The good news is that two thirds of customers today acknowledge a desire to find financial wellness support, according to a recent Capgemini World Report \u2013 with banks, insurers, and financial advisors being the most preferred financial wellness partners.<sup><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/04\/WLHIR_2022_Web-2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">1<\/a><\/sup><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With 77% of Americans anxious about their economic situation, firms that demonstrate empathy and deliver financial wellness capabilities can increase trust, improve customer experience satisfaction, and drive more sales.<a href=\"https:\/\/www.cnbc.com\/select\/how-to-take-control-of-your-finances\/\" target=\"_blank\" rel=\"noreferrer noopener\"><sup>2<\/sup>&nbsp;<\/a>Becoming a true advocate for customers\u2019 financial health delivers results in three key metrics:<sup><a href=\"https:\/\/cfsi-innovation-files-2018.s3.amazonaws.com\/wp-content\/uploads\/2020\/08\/25175501\/FHN_PulsePFI-Report_final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">3<\/a><\/sup><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Satisfaction<\/strong>&nbsp;&#8211; Customers are three times more likely to be \u201cvery satisfied\u201d with their primary financial institution.<\/li>\n\n\n\n<li><strong>Loyalty<\/strong>&nbsp;&#8211; Customers are three times more likely to recommend their primary financial institution and over two times more likely to continue their relationship with them over the next five years.<\/li>\n\n\n\n<li><strong>Cross-Sell<\/strong>&nbsp;&#8211; Customers are five times more likely to report interest in purchasing additional products and services, and more likely to hold services beyond core checking and savings products.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Download our latest point of view to learn more about the benefits of advocating for your customers&#8217; financial wellness on your bottom line.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.capgeminigroup.com\/Capgemini-financial-health-grows-with-customer-trust-and-advocacy\" target=\"_blank\" rel=\"noreferrer noopener\">Download paper<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<div class=\"wp-block-cg-blocks-autocloud-form undefined autocloudform\"><div class=\"section--autoCloud-form\"><div class=\"wrapperAutoCloudSection\" id=\"linkToForm\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12 col-lg-6 left-img align-self-center escaper-left\"><\/div><div class=\"  col-md-12\"><div class=\"autoCloudForm\"><h4 class=\"formHelpText\"><strong>Contact us<\/strong><\/h4>\n\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_637452_2001286192\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<div class=\"asterisk_title\">\n\t\t\t\t\t<p><span class=\"star-required\">*<\/span> Mandatory field<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<div class=\"mf_form__errors mf_form__errors--top\" role=\"alert\" aria-live=\"polite\">\n\t\t\t\t\t<ul class=\"mf_form__errors__list\"><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_600747_320_2584609451\" name=\"_mf_600747_320\" placeholder=\"First Name\" required \/><label for=\"_mf_600747_320_2584609451\" class=\"form-label\">First Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\">First Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_608819_5829_872693454\" name=\"_mf_608819_5829\" placeholder=\"Last Name\" required \/><label for=\"_mf_608819_5829_872693454\" class=\"form-label\">Last Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\">Last Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_602832_8305_50240430\" name=\"_mf_602832_8305\" placeholder=\"Email\" required \/><label for=\"_mf_602832_8305_50240430\" class=\"form-label\">Email <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\">Email is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_612333_6292_2803765481\" name=\"_mf_612333_6292\" placeholder=\"Company\" required \/><label for=\"_mf_612333_6292_2803765481\" class=\"form-label\">Company <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\">Company is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_608844_7762_197363932\" name=\"_mf_608844_7762\" placeholder=\"Job Title\" required \/><label for=\"_mf_608844_7762_197363932\" class=\"form-label\">Job Title <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\">Job Title is not valid.<\/div><\/div><div class=\"mf-field-wrapper  col-sm-12\">\n\t\t<div class=\"form-check checkbox-controls\">\n\n\t\t\t<input type=\"checkbox\" id=\"_mf_600747_6762_2212121339\" class=\"form-check-input\"\n\t\t\t\tname=\"_mf_600747_6762[]\"\n\t\t\t\tvalue=\"1\"\n\t\t\t\trequired\n\t\t\t>\n\n\t\t\t<label for=\"_mf_600747_6762_2212121339\" class=\"form-check-label consent-text\">\n\t\t\t\tI agree to Capgemini collecting &amp; 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