{"id":576177,"date":"2022-07-15T07:54:22","date_gmt":"2022-07-15T05:54:22","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=770511"},"modified":"2025-03-10T10:21:02","modified_gmt":"2025-03-10T10:21:02","slug":"cracking-the-code-of-musical-creativity-with-nfts","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/gb-en\/insights\/research-library\/cracking-the-code-of-musical-creativity-with-nfts\/","title":{"rendered":"Cracking the code of musical creativity with NFTs"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Future-sight-podcast-2800X1800.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Future-sight-podcast-2800X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Future-sight-podcast-2800X1800.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Future-sight-podcast-2800X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Future-sight-podcast-2800X1800.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Future-sight-podcast-2800X1800.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Future-sight-podcast-2800X1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Future-sight-podcast-2800X1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Future-sight-podcast-2800X1800.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 49%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-invent.svg\" alt=\"capgemini-invent\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Cracking the code of musical creativity with NFTs<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/gb-en\/insights\/research-library\/cracking-the-code-of-musical-creativity-with-nfts\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/gb-en\/insights\/research-library\/cracking-the-code-of-musical-creativity-with-nfts\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">If playing music is akin to writing code, will music NFTs be the codebreaker the industry needs to transform? Find out in our podcast.<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>The music industry is a complex structure of artists, creativity, rights, lyrics, and more. Typically, a band or artist\u2019s creative output is owned by a studio or record label. But what if the artists themselves could take control of monetising their creativity? It\u2019s a game-changing thought that explodes the business model of the modern music industry. And we\u2019re right on the cusp of it happening.<\/p>\n\n\n\n<p>Join Capgemini Invent\u2019s Chief Technology and Innovation Officer Kary Bheemaiah in conversation with Capgemini Metaverse Lab\u2019s Dheeren V\u00e9lu and special guest Finbar O\u2019Hanlon, a modern-day Renaissance Man. Together, they explore the exciting potential for music non-fungible tokens (NFTs) to transform the way the music industry works.<\/p>\n\n\n\n<p>With a look back to some of the pioneering developments with which both Finbar and Dheeren have been involved, our podcast explores the commoditisation of music and asks where the value lies. It turns out that scarcity, rather than volume, creates value and that\u2019s where NFTs come into play.<\/p>\n\n\n\n<p>NFTs offer a new approach to providing value to both the artists and their fans. Discover how this is unfolding \u2014 and why it\u2019s going to take a bold frontrunner to make the seismic shift that will truly transform established ways of operating and monetising music. Tune in (excuse the pun!) to our podcast for a fascinating insight into the music industry past, present, and future.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe loading=\"lazy\" width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless=\"\" src=\"https:\/\/share.transistor.fm\/e\/6a1fece5\"><\/iframe>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Future-Sight-Podcast-Transcript-Ep.39-Cracking-the-Code-of-Musical-Creativity-with-NFTs.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download the Transcript<\/a><\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\"><\/h4>\n\n\n\n<h3 style=\"text-align: left\"><strong>Subscribe now:<\/strong><\/h3>\n<table class=\" alignleft\" style=\"width: 52.7108%;border-collapse: collapse;height: 96px\" border=\"0\">\n<tbody>\n<tr style=\"height: 97px\">\n<td style=\"width: 10.2812%;height: 97px\"><a href=\"http:\/\/open.spotify.com\/show\/30pOaMTCUT1dodkeZhsPG3\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-296677\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2019\/01\/Spotify-logo-2000x.png?w=300\" alt=\"\" width=\"71\" height=\"71\"><\/a><\/td>\n<td style=\"width: 4.6392%\"><\/td>\n<td style=\"width: 10.4058%;height: 97px\"><a href=\"http:\/\/podcasts.apple.com\/us\/podcast\/future-sight-a-capgemini-invent-podcast\/id1541074060\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-513159\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/09\/apple-podcast.jpg?w=300\" alt=\"\" width=\"70\" height=\"70\"><\/a><\/td>\n<td style=\"width: 4.15785%\"><\/td>\n<td style=\"width: 10.9882%\"><a href=\"http:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2Z1dHVyZS1zaWdodA==\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-516042\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/09\/google_podcasts_badge@8x-e1601400083233.png?w=195\" alt=\"\" width=\"70\" height=\"85\"><\/a><\/td>\n<td style=\"width: 4.74026%\"><\/td>\n<td style=\"width: 11.2798%\"><a href=\"http:\/\/overcast.fm\/itunes1541074060\/future-sight-with-capgemini-invent\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-516043\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/09\/overcast2-e1601400178241.jpg?w=116\" alt=\"\" width=\"70\" height=\"68\"><\/a><\/td>\n<td style=\"width: 5.29129%\"><\/td>\n<td style=\"width: 11.0262%\"><a href=\"http:\/\/pca.st\/odtz7pnl\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-516044\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/09\/pocketcasts1-e1601400237924.png?w=90\" alt=\"\" width=\"70\" height=\"67\"><\/a><\/td>\n<td style=\"width: 3.05344%\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-about-the-speakers\">About the speakers<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-profile-card undefined profile-card section profile-card-slider\"><div class=\"container profileCardContainer\"><div class=\"profile-box\"><div class=\"row\"><div class=\"col-md-6 col-lg-3\"><div class=\"box\"><div class=\"box-author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Kary-Bheemiah.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Kary-Bheemiah.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Kary-Bheemiah.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><\/div><\/div><div class=\"col-md-6 col-lg-9 right-side-box\"><div class=\"row right-box\"><div class=\"col-lg-4 profile\"><h3 class=\"profile-title\">Kary Bheemaiah<\/h3><p class=\"box-position\"> Chief Technology and Innovation Officer at Capgemini Invent<\/p><ul class=\"social-nav social-nav-icons\"><li><a aria-label=\"LinkedIn\" href=\"https:\/\/www.linkedin.com\/in\/karybheemaiah\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i class=\"icon-li\" aria-hidden=\"true\"><\/i><\/a><\/li><\/ul><\/div><div class=\"col-lg-8 desc\"><p class=\"authorDesr\">Kary is Chief Technology and Innovation Officer at Capgemini Invent where he helps to define the business and sectorial implications of emerging technologies that are of strategic importance to Capgemini\u2019s clients. Kary informs go-to-market implementation plans, aids in the creation of new client-specific solutions &amp; services and contributes to thought leadership on innovative technologies. He further connects the world of emerging technology to all Capgemini Invent practices, clients, and sectors.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-profile-card undefined profile-card section profile-card-slider\"><div class=\"container profileCardContainer\"><div class=\"profile-box\"><div class=\"row\"><div class=\"col-md-6 col-lg-3\"><div class=\"box\"><div class=\"box-author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Finbar-OHanlon.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Finbar-OHanlon.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Finbar-OHanlon.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><\/div><\/div><div class=\"col-md-6 col-lg-9 right-side-box\"><div class=\"row right-box\"><div class=\"col-lg-4 profile\"><h3 class=\"profile-title\">Finbar O\u2019Hanlon<\/h3><p class=\"box-position\">Entrepreneur, inventor, founder\/CEO, and digital media technologist<\/p><ul class=\"social-nav social-nav-icons\"><li><a aria-label=\"LinkedIn\" href=\"https:\/\/www.linkedin.com\/in\/finbarohanlon\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i class=\"icon-li\" aria-hidden=\"true\"><\/i><\/a><\/li><\/ul><\/div><div class=\"col-lg-8 desc\"><p class=\"authorDesr\">Finbar is an entrepreneur, inventor, founder\/CEO, and digital media technologist. He has real world experience in the process of taking an idea through to an invention, then to IPO. As a musician, he has recorded and played with some of the biggest artists in the world, composed music for film and television, and developed new technologies that redefine the audio-visual experience.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-profile-card undefined profile-card section profile-card-slider\"><div class=\"container profileCardContainer\"><div class=\"profile-box\"><div class=\"row\"><div class=\"col-md-6 col-lg-3\"><div class=\"box\"><div class=\"box-author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Dheeren-Velu.png?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Dheeren-Velu.png?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Dheeren-Velu.png?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><\/div><\/div><div class=\"col-md-6 col-lg-9 right-side-box\"><div class=\"row right-box\"><div class=\"col-lg-4 profile\"><h3 class=\"profile-title\">Dheeren V\u00e9lu<\/h3><p class=\"box-position\"> Web3 &amp; NFT Lead at Capgemini Metaverse Lab<\/p><ul class=\"social-nav social-nav-icons\"><li><a aria-label=\"LinkedIn\" href=\"https:\/\/www.linkedin.com\/in\/dvelu\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i class=\"icon-li\" aria-hidden=\"true\"><\/i><\/a><\/li><\/ul><\/div><div class=\"col-lg-8 desc\"><p class=\"authorDesr\">Dheeren is the Web3 &amp; NFT Lead at Capgemini Metaverse Lab. As an innovation expert and Web3 strategist, he has an extensive background in artificial intelligence and is focused on developing novel concepts and business models in the emerging Web3 and metaverse areas, bringing to life innovative solutions and products, underpinned by the decentralised capabilities like smart contracts, tokens and NFT techniques.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":257,"featured_media":576178,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"b509a77a-64f4-4d63-80d1-b19d331eb052\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":0,"primary_term":"Innovation","featured_focal_points":""},"tags":[],"research-and-insight-type":[401],"theme":[349],"brand":[335],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-576177","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-podcast-episode","theme-innovation","brand-capgemini-invent"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cracking the code of musical creativity with NFTs - Capgemini UK<\/title>\n<meta name=\"description\" content=\"If playing music is akin to writing code, will music NFTs be the codebreaker the industry needs to transform? 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