{"id":576151,"date":"2022-07-25T13:14:57","date_gmt":"2022-07-25T11:14:57","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=775237"},"modified":"2025-03-10T10:18:20","modified_gmt":"2025-03-10T10:18:20","slug":"gearing-up-for-the-metaverse","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/gb-en\/insights\/research-library\/gearing-up-for-the-metaverse\/","title":{"rendered":"Gearing up for the metaverse"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Metaverse-POV-Landing-page-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Metaverse-POV-Landing-page-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Metaverse-POV-Landing-page-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Metaverse-POV-Landing-page-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Metaverse-POV-Landing-page-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Metaverse-POV-Landing-page-banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Metaverse-POV-Landing-page-banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Metaverse-POV-Landing-page-banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Metaverse-POV-Landing-page-banner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:43% 32%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-invent.svg\" alt=\"capgemini-invent\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Gearing up for the Metaverse<\/h1><\/div><h2 class=\"reasearchInsightTitle\">How immersive technologies will reshape the automotive industry?<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/2022-07-22_Invent_Automotive-Metaverse-Pov_A4_Proof.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Gearing up for the Metaverse<\/span><span class=\"type\">10 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/gb-en\/insights\/research-library\/gearing-up-for-the-metaverse\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/gb-en\/insights\/research-library\/gearing-up-for-the-metaverse\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Radio, television, and the internet transformed the world in unimaginable ways. Now, a new technological development promises to surpass all previous benchmarks. Welcome to the metaverse. But the metaverse isn&#8217;t just a world changer; it&#8217;s a world unto itself. Virtual Reality (VR) units make cyberspace an incredibly immersive experience.<\/h2><p class=\"intro-para-content\">Blockchain technology facilitates decentralised economies, and digital tokens are revolutionising intellectual property. Every one of our industries will undergo radical changes in the coming years. The automotive industry is no different.<br>This report examines the impact of metaverse-related innovation and trends on the automotive industry. Special attention is paid to its value chain and application fields. Additionally, we explore the many strategic opportunities key players and OEMs can expect to encounter soon.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-relevance\">Relevance<\/h3>\n\n\n\n<p>As part of Capgemini, Invent has over 50 years of experience effecting change in leading organisations worldwide. Our people-centric transformations harness innovative data solutions and technology. Blockchain, web3, and metaverse technologies are part of our natural habitat. As an organisation with 11,500 offices in 21 countries across five continents, we always look for new ways to communicate and collaborate. The metaverse is the latest example. We work with our partners to unlock all the advantages of paradigm-defining progress.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-thought-leadership\">Thought Leadership<\/h3>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Gearing Up for the Metaverse:<br>How immersive technologies will reshape the automotive industry<\/strong><\/p>\n\n\n\n<p>Since the end of 2021, it has been almost impossible not to come across \u201cthe metaverse,\u201d a coinage used to describe a virtual space based\u2026<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/2022-07-22_Invent_Automotive-Metaverse-Pov_A4_Proof.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"> Download the report<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/White-Paper-logo.png?w=960\" alt=\"\" class=\"wp-image-775261\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-card-tabs undefined section--social-explore card-tabs-block\"><div class=\"container\"><\/div><div class=\"tabs\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-6 leftDiv\" id=\"leftDivId\"><div class=\"content-title\"><h2 class=\"card-tabs-heading\"> What We Offer <\/h2><\/div><ul class=\"tabs-nav\"><li data-tab=\"93c4fceb-25ba-47d5-afe7-d97114fb7c02\"><a href=\"#\"><h3 class=\"infoitem-title\"> Leadership <\/h3><\/a><\/li><li data-tab=\"d5ed40ed-0518-4ad9-b576-2c22e63b6020\"><a href=\"#\"><h3 class=\"infoitem-title\"> Resources <\/h3><\/a><\/li><li data-tab=\"d4c27459-f904-4897-a191-385e3e961934\"><a href=\"#\"><h3 class=\"infoitem-title\"> Progressive Ethics <\/h3><\/a><\/li><\/ul><\/div><div class=\"col-md-6 rightDiv\"><div class=\"tabs-content\"><div class=\"tab\" data-tab=\"93c4fceb-25ba-47d5-afe7-d97114fb7c02\"><div class=\"tab-title\"><a href=\"#\"><span><h3 class=\"infoitem-title\"> Leadership <\/h3><\/span><\/a><\/div><div class=\"tab-inner\"><p>Organisations must make the right decisions when working in the technology industry at the right time. This includes capitalising on the latest developments and ensuring our partners are never left behind. We know how profoundly technology changes societies because we&#8217;ve experienced both the highs and the lows of business. We use our expertise to target the next big thing and unlock growth opportunities. <\/p><\/div><\/div><div class=\"tab\" data-tab=\"d5ed40ed-0518-4ad9-b576-2c22e63b6020\"><div class=\"tab-title\"><a href=\"#\"><span><h3 class=\"infoitem-title\"> Resources <\/h3><\/span><\/a><\/div><div class=\"tab-inner\"><p>Capgemini&#8217;s industry expertise comprises over 325,000 team members in 55 countries.<br>Our combined experience is our greatest asset. Having been founded over 50 years ago, we have acquired an ability to thrive throughout volatility, adapting and evolving when necessary. With over 30 tactical partnerships, we have the resources to meet challenges, great and small.<\/p><\/div><\/div><div class=\"tab\" data-tab=\"d4c27459-f904-4897-a191-385e3e961934\"><div class=\"tab-title\"><a href=\"#\"><span><h3 class=\"infoitem-title\"> Progressive Ethics <\/h3><\/span><\/a><\/div><div class=\"tab-inner\"><p>Every Capgemini initiative manifests our seven core values: honesty, boldness, trust, freedom, fun, modesty, and team spirit. After careful consideration, we identified these values as integral to long-term success. We aim to deliver consistent quality that adheres to sustainable practices while maintaining transparency. <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\"> Contact Our Experts<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/05\/Sebastian-Tschoedrich.png\" alt=\"Sebastian Tsch\u00f6drich\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPBbfd89e38_708e_448d_b5ff_4d939c771800\" data-bs-expert-title=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/sebastian-tschdrich-524435147\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Sebastian Tsch\u00f6drich<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Executive Vice President, Global Head of Automotive, Capgemini Invent<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPBbfd89e38_708e_448d_b5ff_4d939c771800\" data-bs-expert-title=\"Sebastian Tsch\u00f6drich\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/sebastian-tschdrich-524435147\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">I have been working in automotive consulting for 14 years, with experience in Europe and China. 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