{"id":569956,"date":"2022-01-29T09:38:00","date_gmt":"2022-01-29T09:38:00","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=744064"},"modified":"2025-03-11T07:53:09","modified_gmt":"2025-03-11T07:53:09","slug":"building-brands-with-nfts","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/gb-en\/insights\/research-library\/building-brands-with-nfts\/","title":{"rendered":"Future sight: Building brands with NFTs"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined  heroPictureCard\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg\" class=\"desktopImage\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">Building brands with NFTs <\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-invent.svg\" alt=\"capgemini-invent\"\/><\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro pt48 is-style-shape-2\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/gb-en\/insights\/research-library\/building-brands-with-nfts\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/gb-en\/insights\/research-library\/building-brands-with-nfts\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">NFTs are changing the game \u2013 literally, in tennis terms \u2013 but we\u2019re only at the start of the journey. Find out more in our podcast.<\/h2><p class=\"intro-para-content\"><br>Remember virtual land? Or crypto punks? If you\u2019re new to NFTs \u2013 non-fungible tokens \u2013 you probably don\u2019t but if you\u2019ve been in the space for several years, you\u2019ll know they were the precursor of today\u2019s NFTs. <br><br>Join Capgemini Invent\u2019s Chief Technology and Innovation Officer <a href=\"https:\/\/fr.linkedin.com\/in\/karybheemaiah\" target=\"_blank\" rel=\"noreferrer noopener\">Kary Bheemaiah<\/a> as he engages two of the world\u2019s foremost NFT proponents in a discussion on where NFTs came from, who the NFT pioneers were, and and what&#8217;s next for these digital assets.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<a class=\"wp-block-jetpack-podcast-player jetpack-podcast-player__direct-link\" href=\"https:\/\/share.transistor.fm\/s\/4160155b\">https:\/\/share.transistor.fm\/s\/4160155b<\/a>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Future-Sight-Podcast-Transcript-Ep.38-Building-Brands-with-NFTs-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download the Transcript<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The Metakey\u2019s Matty Soudagar and Capgemini Metaverse Lab\u2019s Dheeren V\u00e9lu explore the role of social media in building communities around NFTs, how to manage short attention spans in the crypto space, and the crossover between digital NFTs and physical brands like Nike and watch brand Hublot.<\/p>\n\n\n\n<p>They look at the remarkable success of the Australian Open\u2019s interactive NFT initiative and what lessons other event and tournament organisers can take away from it. It\u2019s a wide-ranging conversation embracing the need for talent (both attracting and retaining), the challenge of interoperability between different virtual worlds, and the value of data in the metaverse and continually evolving world of NFTs.<\/p>\n\n\n\n<p>Whether you\u2019re just putting a toe in the water of NFTs or keen to maximise your brand value by utilising them, this podcast is a great stepping-stone to building your NFT knowledge.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\" id=\"quoteWrapper\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n\n<h2 class=\"wp-block-heading\" id=\"h-about-the-speakers\"><strong>About the speakers<\/strong><\/h2>\n\n\n<figure class=\"wp-block-image alignleft size-thumbnail is-resized\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/05\/Kary-1.jpg?w=150&amp;h=150&amp;crop=1\" alt=\"\" class=\"wp-image-586481\"\/><\/figure>\n\n\n<p><strong><a href=\"https:\/\/fr.linkedin.com\/in\/karybheemaiah?original_referer=\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><strong><strong>Kary Bheemaiah<\/strong><\/strong><\/strong><\/a><\/strong><\/p>\n\n\n<p>Kary is Chief Technology and Innovation Officer at Capgemini Invent where he helps to define the business and sectorial implications of emerging technologies that are of strategic importance to Capgemini\u2019s clients. Kary informs go-to-market implementation plans, aids in the creation of new client-specific solutions and services, and contributes to thought leadership on innovative technologies. He further connects the world of emerging technology to all Capgemini Invent practices, clients, and sectors.<\/p>\n\n\n<p><\/p>\n\n\n<figure class=\"wp-block-image alignleft size-thumbnail is-resized\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/06\/Mateen-Soudagar-1200X1200-24.jpg?w=150&amp;h=150&amp;crop=1\" alt=\"\" class=\"wp-image-744197\"\/><\/figure>\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/olivia-lanes\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/au.linkedin.com\/in\/mateen-soudagar\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><strong>Matty Soudagar<\/strong><\/strong><\/a><\/p>\n\n\n<p>Matty is the Founder of The Metakey, a project centered around connecting NFTs to 100s of Web3 applications, while working to activate major brands in the metaverse. He is also a general partner in the B3V Fund, a venture capital fund dedicated to investing across the NFT sector, and a blogger in the guise of DCLBlogger. He has been an NFT Investor since 2018 and an early commentator and blogger on all categories of the NFT industry, including art, collectibles, virtual land, and more.<\/p>\n\n\n<p><\/p>\n\n\n<figure class=\"wp-block-image alignleft size-thumbnail is-resized\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/06\/Dheeren-Velu-1200X1200-26.jpg?w=150&amp;h=150&amp;crop=1\" alt=\"\" class=\"wp-image-744198\"\/><\/figure>\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/olivia-lanes\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/au.linkedin.com\/in\/dvelu\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><strong><strong>Dheeren V\u00e9lu<\/strong><\/strong><\/strong><\/a><\/p>\n\n\n<p>Dheeren is the Web3 &amp; NFT Lead at Capgemini Metaverse Lab. As an innovation expert and Web3 strategist, he has an extensive background in Artificial Intelligence and is focused on developing novel concepts and business models in the emerging Web3 and metaverse areas, bringing to life innovative solutions and products, underpinned by the decentralised capabilities like smart contracts, tokens and NFT techniques.<\/p>\n\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h3 style=\"text-align: left\"><strong>Subscribe now:<\/strong><\/h3>\n<table class=\" alignleft\" style=\"width: 52.7108%;border-collapse: collapse;height: 96px\" border=\"0\">\n<tbody>\n<tr style=\"height: 97px\">\n<td style=\"width: 10.2812%;height: 97px\"><a href=\"http:\/\/open.spotify.com\/show\/30pOaMTCUT1dodkeZhsPG3\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-296677\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2019\/01\/Spotify-logo-2000x.png?w=300\" alt=\"\" width=\"71\" height=\"71\"><\/a><\/td>\n<td style=\"width: 4.6392%\"><\/td>\n<td style=\"width: 10.4058%;height: 97px\"><a href=\"http:\/\/podcasts.apple.com\/us\/podcast\/future-sight-a-capgemini-invent-podcast\/id1541074060\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-513159\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/09\/apple-podcast.jpg?w=300\" alt=\"\" width=\"70\" height=\"70\"><\/a><\/td>\n<td style=\"width: 4.15785%\"><\/td>\n<td style=\"width: 10.9882%\"><a href=\"http:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2Z1dHVyZS1zaWdodA==\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-516042\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/09\/google_podcasts_badge@8x-e1601400083233.png?w=195\" alt=\"\" width=\"70\" height=\"85\"><\/a><\/td>\n<td style=\"width: 4.74026%\"><\/td>\n<td style=\"width: 11.2798%\"><a href=\"http:\/\/overcast.fm\/itunes1541074060\/future-sight-with-capgemini-invent\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-516043\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/09\/overcast2-e1601400178241.jpg?w=116\" alt=\"\" width=\"70\" height=\"68\"><\/a><\/td>\n<td style=\"width: 5.29129%\"><\/td>\n<td style=\"width: 11.0262%\"><a href=\"http:\/\/pca.st\/odtz7pnl\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-516044\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/09\/pocketcasts1-e1601400237924.png?w=90\" alt=\"\" width=\"70\" height=\"67\"><\/a><\/td>\n<td style=\"width: 3.05344%\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":182,"featured_media":569959,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"98635ff7-1e2c-46a2-a475-c03a436ed3e9\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":0,"primary_term":"Innovation","featured_focal_points":""},"tags":[],"research-and-insight-type":[401],"theme":[],"brand":[335],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-569956","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-podcast-episode","brand-capgemini-invent"],"yoast_head":"<!-- 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