{"id":549644,"date":"2021-07-15T10:24:00","date_gmt":"2021-07-15T10:24:00","guid":{"rendered":"https:\/\/www.capgemini.com\/gb-en\/?post_type=research-and-insight&#038;p=549644"},"modified":"2025-03-11T08:38:09","modified_gmt":"2025-03-11T08:38:09","slug":"a-cookieless-world-will-segmentation-and-targeting-live-on","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/gb-en\/research-and-insight\/a-cookieless-world-will-segmentation-and-targeting-live-on\/","title":{"rendered":"A cookieless world: Will segmentation and targeting live on"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/272072021-cookieless-world-Banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/272072021-cookieless-world-Banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/272072021-cookieless-world-Banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/272072021-cookieless-world-Banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/272072021-cookieless-world-Banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/272072021-cookieless-world-Banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/272072021-cookieless-world-Banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/272072021-cookieless-world-Banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/272072021-cookieless-world-Banner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">A cookieless world: Will segmentation and targeting live on<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/A-Cookieless-World-Will-segementation-and-targeting-live-on-17.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>A-Cookiele&#8230;<\/span><span class=\"type\">211 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/gb-en\/research-and-insight\/a-cookieless-world-will-segmentation-and-targeting-live-on\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/gb-en\/research-and-insight\/a-cookieless-world-will-segmentation-and-targeting-live-on\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">From the IOS privacy changes, to the crackdown on third-party cookies, it\u2019s clear that targeting customers will become increasingly difficult for organisations. But what does this mean for the role of customer segmentation? And what can brands do to prepare?<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/3\/2021\/07\/A-Cookieless-World-Will-segementation-and-targeting-live-on-17.pdf\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/3\/2021\/07\/A-Cookieless-World-Will-segementation-and-targeting-live-on-17_page-0001.jpg\" alt=\"\" class=\"wp-image-499154\"\/><\/a><\/figure>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":103,"featured_media":549647,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"b8d5caf2-e243-401f-877c-b02b51ceb658\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":0,"primary_term":"","featured_focal_points":""},"tags":[],"research-and-insight-type":[],"theme":[],"brand":[],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-549644","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A cookieless world: Will segmentation and targeting live on - Capgemini UK<\/title>\n<meta name=\"description\" content=\"A cookieless world: Will segmentation and targeting live onA-Cookiele...211 KB pdf FacebookLinkedinFrom the IOS privacy changes, to the crackdown on\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/gb-en\/research-and-insight\/a-cookieless-world-will-segmentation-and-targeting-live-on\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A cookieless world: Will segmentation and targeting live on\" \/>\n<meta property=\"og:description\" content=\"A cookieless world: Will segmentation and targeting live onA-Cookiele...211 KB pdf FacebookLinkedinFrom the IOS privacy changes, to the crackdown on\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/gb-en\/research-and-insight\/a-cookieless-world-will-segmentation-and-targeting-live-on\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Capgemini\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T08:38:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/272072021-cookieless-world-Banner-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"Report\"],\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/research-and-insight\\\/a-cookieless-world-will-segmentation-and-targeting-live-on\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/research-and-insight\\\/a-cookieless-world-will-segmentation-and-targeting-live-on\\\/\"},\"author\":{\"name\":\"Sai Kiran\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/#\\\/schema\\\/person\\\/e18c469582cc4e2dd2649041406912d2\"},\"headline\":\"A cookieless world: Will segmentation and targeting live on\",\"datePublished\":\"2021-07-15T10:24:00+00:00\",\"dateModified\":\"2025-03-11T08:38:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/research-and-insight\\\/a-cookieless-world-will-segmentation-and-targeting-live-on\\\/\"},\"wordCount\":64,\"publisher\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/research-and-insight\\\/a-cookieless-world-will-segmentation-and-targeting-live-on\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2022\\\/05\\\/272072021-cookieless-world-Banner-1.jpg\",\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/research-and-insight\\\/a-cookieless-world-will-segmentation-and-targeting-live-on\\\/\",\"url\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/research-and-insight\\\/a-cookieless-world-will-segmentation-and-targeting-live-on\\\/\",\"name\":\"A cookieless world: Will segmentation and targeting live on - Capgemini UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/research-and-insight\\\/a-cookieless-world-will-segmentation-and-targeting-live-on\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/research-and-insight\\\/a-cookieless-world-will-segmentation-and-targeting-live-on\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2022\\\/05\\\/272072021-cookieless-world-Banner-1.jpg\",\"datePublished\":\"2021-07-15T10:24:00+00:00\",\"dateModified\":\"2025-03-11T08:38:09+00:00\",\"description\":\"A cookieless world: Will segmentation and targeting live onA-Cookiele...211 KB pdf FacebookLinkedinFrom the IOS privacy changes, to the crackdown on\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/research-and-insight\\\/a-cookieless-world-will-segmentation-and-targeting-live-on\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/research-and-insight\\\/a-cookieless-world-will-segmentation-and-targeting-live-on\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/research-and-insight\\\/a-cookieless-world-will-segmentation-and-targeting-live-on\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2022\\\/05\\\/272072021-cookieless-world-Banner-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2022\\\/05\\\/272072021-cookieless-world-Banner-1.jpg\",\"width\":1920,\"height\":480},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/research-and-insight\\\/a-cookieless-world-will-segmentation-and-targeting-live-on\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A cookieless world: Will segmentation and targeting live on\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/#website\",\"url\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/\",\"name\":\"Capgemini\",\"description\":\"Get the future you want\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/#organization\",\"name\":\"Capgemini\",\"url\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":null,\"contentUrl\":null,\"width\":null,\"height\":null,\"caption\":\"Capgemini\"},\"image\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Capgemini\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/capgemini\",\"https:\\\/\\\/www.instagram.com\\\/capgemini\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/capgeminimedia\",\"https:\\\/\\\/www.glassdoor.com\\\/Overview\\\/Working-at-Capgemini-EI_IE3803.11,20.htm\"],\"description\":\"Businesses everywhere are transforming. AI and cutting-edge technologies have created a groundswell of opportunities, new sources of long-term value and resilience. Capgemini is at the heart of this new technology revolution, partnering with clients in every sector to deliver real, sustainable transformation at scale. Collaborating across multiple business and tech ecosystems, our team of 420,000 experts in more than 50 countries unleashes human energy through technology and AI for an inclusive and sustainable future. Fostering agility, leveraging creativity, and maximizing competitiveness, Capgemini is the partner of choice for the businesses and organizations of tomorrow, helping our clients unlock the value of technology that will define their success in the decades to come.\",\"legalName\":\"Capgemini\",\"foundingDate\":\"1967-10-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"5001\",\"maxValue\":\"10000\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/#\\\/schema\\\/person\\\/e18c469582cc4e2dd2649041406912d2\",\"name\":\"Sai Kiran\",\"url\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/author\\\/saikiranb\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"A cookieless world: Will segmentation and targeting live on - Capgemini UK","description":"A cookieless world: Will segmentation and targeting live onA-Cookiele...211 KB pdf FacebookLinkedinFrom the IOS privacy changes, to the crackdown on","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/gb-en\/research-and-insight\/a-cookieless-world-will-segmentation-and-targeting-live-on\/","og_locale":"en_GB","og_type":"article","og_title":"A cookieless world: Will segmentation and targeting live on","og_description":"A cookieless world: Will segmentation and targeting live onA-Cookiele...211 KB pdf FacebookLinkedinFrom the IOS privacy changes, to the crackdown on","og_url":"https:\/\/www.capgemini.com\/gb-en\/research-and-insight\/a-cookieless-world-will-segmentation-and-targeting-live-on\/","og_site_name":"Capgemini UK","article_publisher":"https:\/\/www.facebook.com\/Capgemini\/","article_modified_time":"2025-03-11T08:38:09+00:00","og_image":[{"width":1920,"height":480,"url":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/272072021-cookieless-world-Banner-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","Report"],"@id":"https:\/\/www.capgemini.com\/gb-en\/research-and-insight\/a-cookieless-world-will-segmentation-and-targeting-live-on\/#article","isPartOf":{"@id":"https:\/\/www.capgemini.com\/gb-en\/research-and-insight\/a-cookieless-world-will-segmentation-and-targeting-live-on\/"},"author":{"name":"Sai Kiran","@id":"https:\/\/www.capgemini.com\/gb-en\/#\/schema\/person\/e18c469582cc4e2dd2649041406912d2"},"headline":"A cookieless world: Will segmentation and targeting live on","datePublished":"2021-07-15T10:24:00+00:00","dateModified":"2025-03-11T08:38:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.capgemini.com\/gb-en\/research-and-insight\/a-cookieless-world-will-segmentation-and-targeting-live-on\/"},"wordCount":64,"publisher":{"@id":"https:\/\/www.capgemini.com\/gb-en\/#organization"},"image":{"@id":"https:\/\/www.capgemini.com\/gb-en\/research-and-insight\/a-cookieless-world-will-segmentation-and-targeting-live-on\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/272072021-cookieless-world-Banner-1.jpg","inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/gb-en\/research-and-insight\/a-cookieless-world-will-segmentation-and-targeting-live-on\/","url":"https:\/\/www.capgemini.com\/gb-en\/research-and-insight\/a-cookieless-world-will-segmentation-and-targeting-live-on\/","name":"A cookieless world: Will segmentation and targeting live on - Capgemini UK","isPartOf":{"@id":"https:\/\/www.capgemini.com\/gb-en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/gb-en\/research-and-insight\/a-cookieless-world-will-segmentation-and-targeting-live-on\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/gb-en\/research-and-insight\/a-cookieless-world-will-segmentation-and-targeting-live-on\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/272072021-cookieless-world-Banner-1.jpg","datePublished":"2021-07-15T10:24:00+00:00","dateModified":"2025-03-11T08:38:09+00:00","description":"A cookieless world: Will segmentation and targeting live onA-Cookiele...211 KB pdf FacebookLinkedinFrom the IOS privacy changes, to the crackdown on","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/gb-en\/research-and-insight\/a-cookieless-world-will-segmentation-and-targeting-live-on\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/gb-en\/research-and-insight\/a-cookieless-world-will-segmentation-and-targeting-live-on\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.capgemini.com\/gb-en\/research-and-insight\/a-cookieless-world-will-segmentation-and-targeting-live-on\/#primaryimage","url":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/272072021-cookieless-world-Banner-1.jpg","contentUrl":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/272072021-cookieless-world-Banner-1.jpg","width":1920,"height":480},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/gb-en\/research-and-insight\/a-cookieless-world-will-segmentation-and-targeting-live-on\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/gb-en\/"},{"@type":"ListItem","position":2,"name":"A cookieless world: Will segmentation and targeting live on"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/gb-en\/#website","url":"https:\/\/www.capgemini.com\/gb-en\/","name":"Capgemini","description":"Get the future you want","publisher":{"@id":"https:\/\/www.capgemini.com\/gb-en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/gb-en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.capgemini.com\/gb-en\/#organization","name":"Capgemini","url":"https:\/\/www.capgemini.com\/gb-en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.capgemini.com\/gb-en\/#\/schema\/logo\/image\/","url":null,"contentUrl":null,"width":null,"height":null,"caption":"Capgemini"},"image":{"@id":"https:\/\/www.capgemini.com\/gb-en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Capgemini\/","https:\/\/www.linkedin.com\/company\/capgemini","https:\/\/www.instagram.com\/capgemini\/","https:\/\/www.youtube.com\/user\/capgeminimedia","https:\/\/www.glassdoor.com\/Overview\/Working-at-Capgemini-EI_IE3803.11,20.htm"],"description":"Businesses everywhere are transforming. AI and cutting-edge technologies have created a groundswell of opportunities, new sources of long-term value and resilience. Capgemini is at the heart of this new technology revolution, partnering with clients in every sector to deliver real, sustainable transformation at scale. Collaborating across multiple business and tech ecosystems, our team of 420,000 experts in more than 50 countries unleashes human energy through technology and AI for an inclusive and sustainable future. Fostering agility, leveraging creativity, and maximizing competitiveness, Capgemini is the partner of choice for the businesses and organizations of tomorrow, helping our clients unlock the value of technology that will define their success in the decades to come.","legalName":"Capgemini","foundingDate":"1967-10-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"5001","maxValue":"10000"}},{"@type":"Person","@id":"https:\/\/www.capgemini.com\/gb-en\/#\/schema\/person\/e18c469582cc4e2dd2649041406912d2","name":"Sai Kiran","url":"https:\/\/www.capgemini.com\/gb-en\/author\/saikiranb\/"}]}},"theme_term_info":[],"industry_term_info":[],"services_term_info":[],"partners_term_info":[],"brand_term_info":[],"brand_term":[],"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/272072021-cookieless-world-Banner-1.jpg","featured_image_alt":"","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini UK","distributor_original_site_url":"https:\/\/www.capgemini.com\/gb-en","push-errors":false,"tag_names":[],"featured_image_url":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/272072021-cookieless-world-Banner-1.jpg","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/research-and-insight\/549644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/research-and-insight"}],"about":[{"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/types\/research-and-insight"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/users\/103"}],"version-history":[{"count":7,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/research-and-insight\/549644\/revisions"}],"predecessor-version":[{"id":685166,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/research-and-insight\/549644\/revisions\/685166"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/media\/549647"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/media?parent=549644"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/tags?post=549644"},{"taxonomy":"research-and-insight-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/research-and-insight-type?post=549644"},{"taxonomy":"theme","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/theme?post=549644"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/brand?post=549644"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/service?post=549644"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/industry?post=549644"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/partners?post=549644"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/content-group?post=549644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}