{"id":711960,"date":"2026-04-20T05:55:47","date_gmt":"2026-04-20T05:55:47","guid":{"rendered":"https:\/\/www.capgemini.com\/gb-en\/?post_type=press-release&#038;p=711960"},"modified":"2026-04-21T05:56:44","modified_gmt":"2026-04-21T05:56:44","slug":"reindustrialisation-moves-into-a-more-selective-strategic-phase-in-europe-and-the-us","status":"publish","type":"press-release","link":"https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/reindustrialisation-moves-into-a-more-selective-strategic-phase-in-europe-and-the-us\/","title":{"rendered":"Reindustrialisation moves into a more selective, strategic phase in Europe and the US"},"content":{"rendered":"\t\t<div class=\"wp-block-cg-blocks-hero-press-release\">\n\t\t\t<header class=\"header-hero-press-release\" role=\"main\" id=\"main-content-press-release\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"hero-press-release\">\n\t\t\t\t\t\t<div class=\"hero-press-release-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"header-title\">\n\t\t\t\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\tReindustrialisation moves into a more selective, strategic phase in Europe and the US\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"header-description\">\n\t\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Apr 20, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero-press-release-downloads\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 col-lg-3\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"download-item\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/2026_04_20_Capgemini_Reindustrialization-of-Europe-and-the-US-report_3e-edition_press-release.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Opens in a new window\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-title\">Download press release<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-props\">152 KB  pdf<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 col-lg-3\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"download-item\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/Final-Infographic-Reindustrialization_3fb606.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Opens in a new window\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-title\">Download Infographic<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-props\">1 MB  pdf<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/header>\n\t\t<\/div>\n\t\t\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div><div class=\"article-text article-quote-text\">\n<ul class=\"wp-block-list\">\n<li><strong><em>Reindustrialisation<a id=\"_ftnref1\" href=\"#_ftn1\">[1]<\/a> moves into the mainstream: 73% of large European and US organisations now have a strategy in place or in development, up from 59% in 2024<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Planned investment decline from $4.7 trillion in 2025 to nearly $2.5 trillion in 2026 over the next three years, signalling a shift toward more selective, capital\u2011efficient models<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Long\u2011term strategic benefits outweigh short\u2011term savings, with 86% of organisations prioritising market access and supply chain resilience in their decisions<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>AI becomes a core enabler of reindustrialisation execution, with 87% of organisations planning to invest in AI and other advanced manufacturing technologies to help reduce costs associated with reindustrialisation<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Paris, April 20, 2026 \u2013 Reindustrialisation has entered a more mature, disciplined phase as organisations seek greater control over dependencies while maintaining economic viability and competitiveness. According to the 2026 edition<a id=\"_ftnref2\" href=\"#_ftn2\"><strong>[2]<\/strong><\/a> of the <\/strong><a href=\"mailto:https:\/\/www.capgemini.com\/\"><strong>Capgemini<\/strong><\/a><strong>Research Institute\u2019s report <em>\u2018<\/em><\/strong><a href=\"https:\/\/bit.ly\/4cPtHPR\"><strong><em>The resurgence of manufacturing: Reindustrialisation strategies in Europe and the US, 2026\u2019<\/em><\/strong><\/a><strong><em>,\u00a0<\/em>nearly three\u2011quarters of large European and US organisations now have a strategy in place or in development, reflecting a clear shift toward resilience and control\u2011first operating models. At the same time, planned reindustrialisation investment over the next three years has fallen sharply this year, highlighting a more pragmatic and selective approach to capital allocation rather than reduced ambition. Organisations are now recalibrating their manufacturing and supply\u2011chain footprints to limit critical dependency risks while preserving competitiveness through hybrid domestic, nearshore, and friendshore strategies, increasingly enabled by automation and AI.<\/strong><\/p>\n\n\n\n<p>The impact of reindustrialisation is not uniform across sectors. The shift is most pronounced in manufacturing\u2011intensive and strategically critical industries, including automotive, electronics, semiconductors and aerospace and defence, where dependency risks, supply\u2011chain exposure and market access considerations are most acute. These sectors are driving the transition from large\u2011scale expansion toward more selective, technology\u2011enabled industrial models.<\/p>\n\n\n\n<p><em>\u201cAmid heightened geopolitical and economic uncertainty, reindustrialisation is entering a more mature phase &#8211; one that is clearly focused on resilience, sovereignty, and long\u2011term competitiveness,\u201d <\/em>said Michael Schulte CEO of Capgemini Engineering and Member of the Group Executive Board.<em>\u201cToday, the more established reindustrialisation strategies are about building regionally balanced, technology\u2011enabled ecosystems that reduce critical dependency risks, coupled with a pragmatic approach to investment which is driving more flexible, capital-efficient models. With intent now clear, success will depend on delivery &#8211; anchoring decisions in long\u2011term value and building the digital and workforce foundations for durable industrial strength.\u201d<\/em><\/p>\n\n\n\n<p><strong>Diverse regional pathways emerge as strategies mature<\/strong><\/p>\n\n\n\n<p>The 2026 survey shows that organisations are increasingly favouring diverse, hybrid reindustrialisation approaches tailored to regional contexts, rather than converging on a single model. This is illustrated notably by the prominence of friendshoring in continental Europe, cited by 64% of organisations marking a clear shift toward allied\u2011based manufacturing and supply-chains to manage strategic dependencies.<\/p>\n\n\n\n<p><br>Reshoring activities in the US show an acceleration, with nearly half (48%) of organisations reporting investments, up from 30% in 2025, while a significant 42% continue to invest in nearshoring. Within Europe, nearshoring recedes from 2025 levels (from 55% to 39%), while reshoring rises more modestly (from 34% to 42%), reflecting structural cost pressures and regulatory complexity.<\/p>\n\n\n\n<p>According to the report, as US and EU organisations rebalance from China, they are increasing their presence in India, followed closely by Vietnam, Mexico, and Canada, underscoring a broader reconfiguration of global supply chains around diversified ecosystems. The US is also attracting increased foreign investment, with a large majority (nearly 85%) of EU\u2011based organisations investing in US manufacturing to benefit from direct market access and navigate trade policy. At the same time, around two\u2011thirds of organisations (64%) plan to maintain or increase investments in China over the next three years, highlighting a pragmatic, rebalancing of operations and supply chain across industries and markets.<\/p>\n\n\n\n<p><strong>Selective investment and long\u2011term value take precedence over scale\u2011driven expansion<\/strong><\/p>\n\n\n\n<p>According to the report, organisations operating in non\u2011critical sectors increasingly favour more flexible alternatives in order to decouple access to industrial capacity from asset ownership and greenfield projects. To preserve strategic control while limiting capital intensity, organisations are increasingly turning to models such as multi\u2011product manufacturing assets, contract manufacturing partnerships and shared infrastructure.<\/p>\n\n\n\n<p>The report further finds that reindustrialisation decisions are being evaluated through a more holistic economic lens. A clear majority of organisations say supply\u2011chain resilience justifies reindustrialisation decisions, with strong expectations for revenue growth over the next three years. Nearly eight in ten anticipate economies of scale will lower unit costs over time, underscoring a shift toward long\u2011term strategic value over short-term savings.<\/p>\n\n\n\n<p><strong>Technology, especially AI, acts as a catalyst<\/strong><\/p>\n\n\n\n<p>Technology is playing a growing role in sustaining effective reindustrialisation execution. The report finds that a large majority (87%) of organisations plan to invest in advanced manufacturing technologies, notably AI, automation, and digital twins, to help offset higher production costs closer to end markets.<\/p>\n\n\n\n<p>AI, including generative and agentic, is seen as essential for boosting efficiency. Execution\u2011critical use cases are concentrated in areas such as production planning and optimisation, supply\u2011chain risk modelling and location selection, where AI directly supports faster, more informed industrial decision\u2011making.<\/p>\n\n\n\n<p>However, talent shortages remain a common constraint to scaling reindustrialisation for a large majority, particularly in skills related to advanced manufacturing engineering, automation, AI and digital technologies, reinforcing the need to align technology deployment with workforce transformation.<\/p>\n\n\n\n<p><strong><u>Methodology of the report<\/u><\/strong><\/p>\n\n\n\n<p>From January 2 to February 3, 2026, the Capgemini Research Institute surveyed 1,208 executives employed at organisations with annual revenue exceeding $1 billion (or $500 million for the defence sector), across the US, the UK, and continental Europe (France, Germany, Italy, the Netherlands, the Nordics, and Spain). Surveyed organisations operate across 13 key industries. Executives surveyed are at director level and work across diverse business-, technology-, and manufacturing-related functions. In addition to the survey, The Capgemini Research Institute also interviewed supply-chain and manufacturing executives and experts at large global\u00a0organisations.<\/p>\n\n\n\n<p>The findings are validated through extensive secondary research, with information incorporated up to 26th March 2026; subsequent changes may not be reflected.<\/p>\n\n\n\n<p><strong>Definitions of key terms used in the report:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Friendshoring<\/strong>: Relocating part of the manufacturing\/production\/supplier base\/service providers to countries that are geopolitical or trade allies of the organisation&#8217;s home country<\/li>\n\n\n\n<li><strong>Nearshoring:<\/strong> Relocating part of the manufacturing\/production\/supplier base\/service providers to a nearby or neighbouring country.<\/li>\n\n\n\n<li><strong>Reshoring:<\/strong> Bringing part of the manufacturing\/production\/supplier base\/service providers back to the home country.<\/li>\n<\/ul>\n\n\n\n<p><strong><u>About Capgemini<\/u><\/strong><\/p>\n\n\n\n<p>Capgemini is an AI-powered global business and technology transformation partner, delivering tangible business value. We imagine the future of organisations and make it real with AI, technology and people. With our strong heritage of nearly 60 years, we are a responsible and diverse group of over 420,000 team members in more than 50 countries. We deliver end-to-end services and solutions with our deep industry expertise and\u00a0strong partner ecosystem, leveraging our capabilities across strategy, technology, design, engineering and business operations. The Group reported 2025 global revenues of \u20ac22.5 billion.<\/p>\n\n\n\n<p>Make it real | <a href=\"http:\/\/www.capgemini.com\">www.capgemini.com<\/a><\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">About&nbsp;the Capgemini Research Institute<\/span><\/strong><\/p>\n\n\n\n<p>The Capgemini Research Institute is Capgemini\u2019s in-house think-tank on all things digital. The Institute publishes research on the impact of digital technologies on large traditional businesses. The team draws on the worldwide network of Capgemini experts and works closely with academic and technology partners. The Institute has dedicated research centres in India, Singapore, the United Kingdom and the United States. It was ranked #1 in the world for the quality of its research by independent analysts for six consecutive times \u2013 an industry first.<\/p>\n\n\n\n<p>Visit us at&nbsp;<a href=\"https:\/\/www.capgemini.com\/researchinstitute\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.capgemini.com\/researchinstitute\/<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><a id=\"_ftn1\" href=\"#_ftnref1\">[1]<\/a> <strong>Reindustrialisation<\/strong> as defined in the report: reconfiguration of global supply chains and manufacturing capacity, often with the aim of bringing them closer to domestic markets.<\/p>\n\n\n\n<p><a href=\"#_ftnref2\" id=\"_ftn2\">[2]<\/a> The global survey was conducted between January and February 2026. The findings are validated through extensive secondary research, with information incorporated up to 26th March 2026; subsequent changes may not be reflected.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<div class=\"wp-block-cg-blocks-cg-block-related-content\"><section class=\"relatedContentBlock\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"related-content-heading\">Related news<\/h2><\/div><\/div><div class=\"row relatedContent\"><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Read more about Two-thirds of organisations rate physical AI as a high priority for the next three to five years\" href=\"https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/two-thirds-of-organisations-rate-physical-ai-as-a-high-priority-for-the-next-three-to-five-years\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Reports<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 class=\"box-subtitle\">Two-thirds of organisations rate physical AI as a high priority for the next three to five years<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Apr 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t&lt;a class=&quot;link-download&quot; href=&quot;https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/04_16_Physical-AI-CRI-report-press-release-ENG.pdf&quot; aria-label=&quot;Download Press Release&quot; target=&quot;_blank&quot;  type=&quot;download&quot; title=&quot;Opens in a new window&quot;&gt;\n\t\t\t\t\t\t\t&lt;span&gt;Download press release&lt;\/span&gt;\n\t\t\t\t\t\t\t&lt;span&gt;173 KB PDF&lt;\/span&gt;\n\t\t\t\t\t\t&lt;\/a&gt;\n\t\t\t\t\t\t\t\t\t\t<a class=\"more\" aria-label=\"Read more about Two-thirds of organisations rate physical AI as a high priority for 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href=\"https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/in-a-shift-from-ai-hype-to-ai-realism-organisations-are-increasing-their-ai-investmentswith-a-focus-on-long-term-value\/\">Read more about<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/section><\/div>","protected":false},"excerpt":{"rendered":"<p>Reindustrialisation has entered a more mature, disciplined phase as organisations seek greater control over dependencies while maintaining economic viability and competitiveness.<\/p>\n","protected":false},"author":376,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/2026_04_20_Capgemini_Reindustrialization-of-Europe-and-the-US-report_3e-edition_press-release.pdf","related_resource_id":1214684,"related_resource_size":"152 KB","related_resource_type":"pdf","cg_author":0,"featured_focal_points":""},"tags":[],"press-release-type":[87],"brand":[],"class_list":["post-711960","press-release","type-press-release","status-publish","hentry","press-release-type-reports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - 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