{"id":567471,"date":"2022-06-07T07:13:00","date_gmt":"2022-06-07T07:13:00","guid":{"rendered":"https:\/\/www.capgemini.com\/gb-en\/?post_type=press-release&#038;p=567471"},"modified":"2025-03-10T10:00:40","modified_gmt":"2025-03-10T10:00:40","slug":"capgemini-acquires-rufus-leonard-to-reinforce-its-brand-design-and-experience-capabilities-in-the-uk","status":"publish","type":"press-release","link":"https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/capgemini-acquires-rufus-leonard-to-reinforce-its-brand-design-and-experience-capabilities-in-the-uk\/","title":{"rendered":"Capgemini acquires Rufus Leonard, to reinforce its brand design and experience capabilities in the UK"},"content":{"rendered":"\t\t<div class=\"wp-block-cg-blocks-hero-press-release\">\n\t\t\t<header class=\"header-hero-press-release\" role=\"main\" id=\"main-content-press-release\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"hero-press-release\">\n\t\t\t\t\t\t<div class=\"hero-press-release-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"header-title\">\n\t\t\t\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\tCapgemini acquires Rufus Leonard, to reinforce its brand design and experience capabilities in the UK\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"header-description\">\n\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Jun 7, 2022<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/header>\n\t\t<\/div>\n\t\t\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/capgemini-acquires-rufus-leonard-to-reinforce-its-brand-design-and-experience-capabilities-in-the-uk\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/capgemini-acquires-rufus-leonard-to-reinforce-its-brand-design-and-experience-capabilities-in-the-uk\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Acquisition will help to meet client demand for creativity, strategy and design services to enable customer centric transformation<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<pre class=\"wp-block-code\"><code>                &lt;p&gt;&lt;strong&gt;Paris, June 7, 2022 \u2013 &lt;\/strong&gt;&lt;a href=\"http:\/\/www.capgemini.com\/gb-en\/\" target=\"_blank\" rel=\"noopener\"&gt;&lt;strong&gt;Capgemini&lt;\/strong&gt;&lt;\/a&gt;&lt;strong&gt; announced today that it has acquired Rufus Leonard, a London based brand design and experience agency. Rufus Leonard\u2019s award-winning capabilities in building category defining brands through design and technology will enhance the Group\u2019s customer first services in the UK. The transaction was completed on June 1, 2022.&lt;\/strong&gt;&lt;\/p&gt;<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Headquartered in London, Rufus Leonard is a 70-person agency specialised in transforming service brands by turning complexity into brilliant, engaging experiences. Its client base, including World Wildlife Fund (WWF) and AXA UK, and creative design expertise are highly complementary and additive to the Group\u2019s future defining, human-centered design services of frog, part of Capgemini Invent. The Rufus Leonard team will become part of frog in the UK.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c<em>Clients are looking to <\/em><em>embrace digital opportunities and continually re-invent themselves for true, long-lasting value and impact. Rufus Leonard\u2019s specialism in harnessing technology and design to enhance a brand\u2019s promise <\/em><em>will augment our frog offerings in the UK<\/em>,\u201d said Cyril Garcia, CEO of Capgemini Invent and Group Executive Board Member. \u201c<em>Rufus Leonard was a natural fit for us in terms of capabilities, clients and culture. I am delighted to welcome them to the Group<\/em>.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Comments Neil Svensen, Chairman and Founder of Rufus Leonard,<em> \u201cCapgemini\u2019s global scale and reach will bring incredible value to our clients. Our people will also benefit in terms of their personal development and career opportunities. We are excited by the Group\u2019s approach to incorporating data into its customer centric design services, as well as its highly complementary culture and client base.\u201d<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-capgemini\">About Capgemini<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organisation of over 340,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2021 global revenues of \u20ac18 billion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Get The Future You Want |&nbsp;<a href=\"http:\/\/www.capgemini.com\/gb-en#_blank\" target=\"_blank\" rel=\"noreferrer noopener\">www.capgemini.com\/gb-en\/<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<div class=\"wp-block-cg-blocks-cg-block-related-content\"><section class=\"relatedContentBlock\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"related-content-heading\">Related News<\/h2><\/div><\/div><div class=\"row relatedContent\"><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Read more about Capgemini selected to lead European Commission consortium for AI Safety and Cyber Risk Assessment of advanced AI models\" 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