{"id":539411,"date":"2017-10-17T13:07:00","date_gmt":"2017-10-17T13:07:00","guid":{"rendered":"https:\/\/www.capgemini.com\/gb-en\/?post_type=press-release&#038;p=539411"},"modified":"2026-03-06T10:34:40","modified_gmt":"2026-03-06T10:34:40","slug":"capgemini-looks-to-the-future-with-a-new-brand-identity","status":"archive","type":"press-release","link":"https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/capgemini-looks-to-the-future-with-a-new-brand-identity\/","title":{"rendered":"Capgemini looks to the future with a new brand identity"},"content":{"rendered":"\t\t<div class=\"wp-block-cg-blocks-hero-press-release\">\n\t\t\t<header class=\"header-hero-press-release\" role=\"main\" id=\"main-content-press-release\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"hero-press-release\">\n\t\t\t\t\t\t<div class=\"hero-press-release-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"header-title\">\n\t\t\t\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\tCapgemini looks to the future with a new brand identity\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"header-description\">\n\t\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Oct 17, 2017<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/header>\n\t\t<\/div>\n\t\t\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/capgemini-looks-to-the-future-with-a-new-brand-identity\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/capgemini-looks-to-the-future-with-a-new-brand-identity\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\"><strong>Paris, October 17 2017\u2013 <a href=\"https:\/\/www.capgemini.com\">Capgemini<\/a> today unveiled its new brand identity which builds on its well established reputation and 50-year technology heritage. The new brand identity uses three fundamental differentiators to reflect Capgemini\u2019s unique character and strengths as a business partner, addressing the whole breadth of clients\u2019 business challenges, to enable their ambition in the digital world. These three core pillars are: dynamism, precision and people.<\/strong><\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWe refreshed our logo 13 years ago. A lot has changed since then and not just the size, shape and scope of our business; the entire market has shifted. In this landmark 50<sup>th<\/sup> anniversary year, we decided to challenge ourselves in response to these changes. I am proud to launch today our rejuvenated brand and visual identity that fully reflects our unique character, our ambition, our passion and our strengths,\u201d <\/em>comments <strong>Virginie Regis, member of the Group Executive Committee, Group Marketing and Communications Director, Capgemini<\/strong>. <em>\u201cOur new identity demonstrates how agile and in motion we are, helping our clients to address their business challenges, with precision and trust. In this age of digital interactions we were keen to humanise our name with a fresh hand written format. Work is also now underway on the overall architecture of the Group\u2019s brands.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/3\/2017\/10\/capgemini_logo_hi-resolution-1.jpg?w=300\" alt=\"\" class=\"wp-image-32178\"\/><\/figure>\n\n\n\n<p><strong><em>A new signed wordmark: a fundamental expression of Capgemini\u2019s humanity and commitment<\/em><\/strong><\/p>\n\n\n\n<p>At its core is the Capgemini vision that technology is nothing without the people behind it. The handcrafted name is now fully part of Capgemini\u2019s logo, which personifies the company slogan that was launched back in 2010 and is just as relevant today: \u2018People matter, results count\u2019.<\/p>\n\n\n\n<p><strong><em>A new spade: precision animated by positive energy<\/em><\/strong><\/p>\n\n\n\n<p>Traditionally the highest value suit in a deck of playing cards, Capgemini\u2019s spade is now fluid and dynamic, reflecting the evolving technology landscape and the ability of Capgemini to constantly adapt and master the latest innovation, yet still with the precision and accuracy that are fundamental to successful client delivery. The spade is now flexible: flowing, folding and turning.<\/p>\n\n\n\n<p><strong><em>A new invigorating color palette<\/em><\/strong><\/p>\n\n\n\n<p>Capgemini\u2019s blues are now more vibrant. The darker blue represents the depth of its heritage and the dependability of the brand and its people, while the lighter blue represents the new world \u2013 energetic, inspiring and free-thinking. The blues won\u2019t live alone, Capgemini will draw on a range of invigorating colors to bring this fresh new look to life.<\/p>\n\n\n\n<p><strong>Note to Editors:<\/strong><\/p>\n\n\n\n<p>A hi-resolution image of the new Capgemini brand identity is available on request.<a href=\"\/cookie-settings\/#cookie-consent\">Please allow statistical cookies to see this Youtube embed<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<div class=\"wp-block-cg-blocks-cg-block-related-content\"><section class=\"relatedContentBlock\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"related-content-heading\">Related News<\/h2><\/div><\/div><div class=\"row relatedContent\"><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Read more about Change in the composition of Capgemini\u2019s Board of Directors proposed to the 2026 Shareholders\u2019 Meeting\" 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This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Capgemini looks to the future with a new brand identity - Capgemini UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/capgemini-looks-to-the-future-with-a-new-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capgemini looks to the future with a new brand identity\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/capgemini-looks-to-the-future-with-a-new-brand-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini UK\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-06T10:34:40+00:00\" 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