{"id":538600,"date":"2020-09-09T17:46:00","date_gmt":"2020-09-09T17:46:00","guid":{"rendered":"https:\/\/www.capgemini.com\/gb-en\/?post_type=press-release&#038;p=538600"},"modified":"2025-03-10T09:56:23","modified_gmt":"2025-03-10T09:56:23","slug":"connected-vehicle-trend-radar","status":"publish","type":"press-release","link":"https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/connected-vehicle-trend-radar\/","title":{"rendered":"Connected vehicle trend radar 2"},"content":{"rendered":"\t\t<div class=\"wp-block-cg-blocks-hero-press-release\">\n\t\t\t<header class=\"header-hero-press-release\" role=\"main\" id=\"main-content-press-release\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"hero-press-release\">\n\t\t\t\t\t\t<div class=\"hero-press-release-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"header-title\">\n\t\t\t\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\tConnected vehicle trend radar 2\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"header-description\">\n\t\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Sep 9, 2020<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/header>\n\t\t<\/div>\n\t\t\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/connected-vehicle-trend-radar\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/connected-vehicle-trend-radar\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\"><strong><em>Sustainability is becoming an increasingly important aspect of the connected services portfolio for consumers<br><\/em><\/strong><\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Paris, September 09, 2020 \u2013 <\/strong><strong>Original equipment manufacturers (OEMs) have an opportunity to exploit the full potential of connected services, but must act quickly as the gap between them and digital players widens. This is according to a new research report from Capgemini Invent exploring the road towards profitability for automotive connected services.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>The \u2018<a href=\"https:\/\/www.capgemini.com\/gb-en\/resources\/connected-vehicle-trend-radar-2\/?utm_source=pr&amp;utm_medium=referral&amp;utm_content=automotive_none_link_pressrelease_none&amp;utm_campaign=Auto_cvtr2\">Connected Vehicle Trend Radar 2<\/a>\u2019, which surveyed over 3,000 customers worldwide, found that close to half (44%) of global customers do not yet have any connected services in their cars and only 51% of those that do are frequent users, meaning OEMs have yet to penetrate the connected services market effectively.<\/p>\n\n\n\n<p>The findings suggest, that opening up the connected services portfolio to include third-party applications would be a way for manufacturers to regain pole position against their digital native counter parts: according to the report, people are already using third-party applications from major tech players, so making these accessible through their vehicle\u2019s interface is key to bringing customers, and their data, back into the fold.<\/p>\n\n\n\n<p><em>Dr. Rainer Mehl, Managing Director of Manufacturing, Automotive, and Life Sciences at Capgemini Invent, explains: \u201cManufacturers today are burdened by legacy and tend to assume that connected services can be delivered in exactly the same way that cars are produced \u2014 by simply assembling elements from suppliers instead of working as part of an ecosystem with best-in-class partners. But losing market share in connected services means missed revenue, or worse, potentially becoming a supplier to tech companies.\u201d<\/em><\/p>\n\n\n\n<p>Key findings of the report include:<\/p>\n\n\n\n<p><strong>The value of connected services<\/strong><\/p>\n\n\n\n<p>The number of connected cars is set to increase to 352 million by 2023, compared with 119.4 million connected vehicles in 2018<a href=\"#_ftn1\"><sup>[1]<\/sup><\/a>. This growth will come to be associated with a rapid proliferation of data that can be monetised to help reduce costs, optimise R&amp;D, products and services, and limit emissions. However, to gather enough data to stay ahead, OEMs need a sizeable customer base in comparison with their tech competitors, and at present, usage levels are insufficient. Traditional manufacturers need to ensure they are targeting consumers with the services they want: out of 23 use case categories investigated in the report, safety and security-related services are valued most while in-car delivery and commerce the least. Current consumer willingness to pay for these connected services is relatively low in all categories \u2013 39% of consumers stated that services are useful but not sufficiently developed, while another 23% were unaware of their benefits. Education will therefore play a big role in making connected tools a unique selling point.<\/p>\n\n\n\n<p><strong>Connectivity is a green enabler<\/strong><\/p>\n\n\n\n<p>Sustainability is becoming an increasingly important aspect of the connected services portfolio for consumers. Overall, 60% of respondents believe connected services can have a positive impact on the environment: in China specifically, 77% of people are willing to pay more for connected services targeting sustainability, while in Europe, 42% of car owners say they\u2019d be willing to change their car brand if they knew that other brands offered sustainable connected services.<\/p>\n\n\n\n<p>According to the report, connected services don\u2019t just offer a wide range of untapped opportunities for traditional auto players \u2014 they\u2019re critical. Digital players have recognised that a car is just another entity in a consumer\u2019s digital environment. In order to boost customer loyalty, the driving experience needs to merge seamlessly into a person\u2019s digital life. Before, the relationship between manufacturer and consumer was rarely as strong post-purchase, but now users are increasingly becoming a manufacturer\u2019s strongest asset for the future. This requires OEMs to act quickly to provide services that customers value and use.<\/p>\n\n\n\n<p><strong>OEMs must establish their place in the connectivity ecosystem<\/strong><\/p>\n\n\n\n<p>OEMs typically outsource activities that are beyond their core competencies and have applied a similar approach to connectivity. While these connected services have been given a seamless look and feel over time, they cannot usually be updated once the car is on the road; worse, the services currently available vary widely from model to model within a given OEM\u2019s range.<\/p>\n\n\n\n<p>Rainer concludes, <em>\u201cIn the past, drivers had to make do with what they were given by manufacturers, but this monopoly no longer exists. Tech companies successfully entered the space with smartphone services and easy connections towards the car. Now OEMs need to work harder to stay relevant <\/em>\u2014<em> especially as customers become increasingly unwilling to accept connected services that are not current or fall short of the premium.\u201d<\/em><\/p>\n\n\n\n<p>To read a full copy of the report and its recommendations, <a href=\"https:\/\/www.capgemini.com\/resources\/connected-vehicle-trend-radar-2\/?utm_source=pr&amp;utm_medium=referral&amp;utm_content=automotive_none_link_pressrelease_none&amp;utm_campaign=Auto_cvtr2\">click here<\/a>.<\/p>\n\n\n\n<p><strong>Research methodology<\/strong><\/p>\n\n\n\n<p>Capgemini Invent set out to explore how OEMs can make the most of connected services in terms of monetisation. It surveyed more than 3,000 customers worldwide to find out their views on current services. A series of expert interviews then helped to interpret the findings.<\/p>\n\n\n\n<p><strong>About Capgemini Invent<\/strong><\/p>\n\n\n\n<p>As the digital innovation, consulting and transformation brand of the Capgemini Group, Capgemini Invent helps CxOs envision and build what\u2019s next for their organisations. Located in more than 40 offices and 22 creative studios around the world, its 7,000+ strong team combines strategy, technology, data science and creative design with deep industry expertise and insights, to develop new digital solutions and business models of the future.<\/p>\n\n\n\n<p>Capgemini Invent is an integral part of Capgemini, a global leader in consulting, digital transformation, technology and engineering services. The Group is at the forefront of innovation to address the entire breadth of clients\u2019 opportunities in the evolving world of cloud, digital and platforms. Building on its strong 50-year + heritage and deep industry-specific expertise, Capgemini enables organisations to realise their business ambitions through an array of services from strategy to operations. Capgemini is driven by the conviction that the business value of technology comes from and through people. Today, it is a multicultural company of 270,000 team members in almost 50 countries. With Altran, the Group reported 2019 combined revenues of \u20ac17billion. <em>People matter, results count.<\/em><\/p>\n\n\n\n<p>Visit us at <a href=\"http:\/\/www.capgemini.com\/invent\">www.capgemini.com\/invent<\/a>.<\/p>\n\n\n\n<p><a href=\"#_ftnref1\">[1]<\/a> Capgemini Invent, \u201cConnected Vehicle Trend Radar,\u201d September 2019.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<div class=\"wp-block-cg-blocks-cg-block-related-content\"><section class=\"relatedContentBlock\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"related-content-heading\">Related News<\/h2><\/div><\/div><div class=\"row relatedContent\"><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Read more about Capgemini becomes the Official Digital Transformation Partner of Rugby Football Union\" 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This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Connected vehicle trend radar 2 - Capgemini UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/connected-vehicle-trend-radar\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connected vehicle trend radar 2\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/connected-vehicle-trend-radar\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini UK\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-10T09:56:23+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" 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