{"id":538577,"date":"2020-09-24T17:25:00","date_gmt":"2020-09-24T17:25:00","guid":{"rendered":"https:\/\/www.capgemini.com\/gb-en\/?post_type=press-release&#038;p=538577"},"modified":"2025-03-10T09:42:56","modified_gmt":"2025-03-10T09:42:56","slug":"scaling-innovation-whats-the-big-idea","status":"publish","type":"press-release","link":"https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/scaling-innovation-whats-the-big-idea\/","title":{"rendered":"Scaling Innovation \u2013 What\u2019s the Big Idea?"},"content":{"rendered":"\t\t<div class=\"wp-block-cg-blocks-hero-press-release\">\n\t\t\t<header class=\"header-hero-press-release\" role=\"main\" id=\"main-content-press-release\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"hero-press-release\">\n\t\t\t\t\t\t<div class=\"hero-press-release-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"header-title\">\n\t\t\t\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\tScaling Innovation \u2013 What\u2019s the Big Idea?\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"header-description\">\n\t\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Sep 24, 2020<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/header>\n\t\t<\/div>\n\t\t\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/scaling-innovation-whats-the-big-idea\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/scaling-innovation-whats-the-big-idea\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\"><strong><em>Capgemini report finds that some organisations have made significant strides to streamline processes to supercharge scaling innovation efforts by nearly two years but others still fail to scale<\/em><\/strong><\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Paris, September 24, 2020 \u2013 In a disrupted, fast-changing world, businesses are betting big on innovation and many are locked in a race to harness new technologies. Yet struggling to achieve scale is hampering the ability of organisations to fully leverage the huge potential of emerging technologies and to respond effectively to business disruptions and opportunities. This is <\/strong><strong>according to a new report from the Capgemini Research Institute, \u201c<\/strong><a href=\"https:\/\/www.capgemini.com\/gb-en\/research\/scaling-innovation\/?utm_source=pr&amp;utm_medium=referral&amp;utm_content=aie_none_link_pressrelease_none&amp;utm_campaign=AI_Analytics_cri_scaling_innovation\"><strong>Scaling Innovation \u2013 What\u2019s the Big Idea<\/strong><\/a><strong>?\u201d which explores why most innovations fail to scale.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>Almost $300 billion was invested in nearly 32,000 venture capital deals worldwide in 2019.<a href=\"#_ftn1\">[1]<\/a> Innovators across the globe filed 3.3 million patent applications in 2018, up 5% from the previous year and a continuation of nine straight years of increases.<a href=\"#_ftn2\">[2]<\/a> And within the COVID-19 context, the pandemic has catalysed the need for innovation and renewal, with 68% of executives saying that they have accelerated existing transformation initiatives.<a href=\"#_ftn3\">[3]<\/a> Yet the ability to scale innovation remains in its infancy, with many organisations failing to reap the rewards of big innovation bets. The impact and value of innovation is only fully realised through scaling and adoption not from ideation or experimentation. Companies that scale and adopt innovation create the desired business impact, achieve accelerated business performance, and gain sustained competitive advantage.<\/p>\n\n\n\n<p>Capgemini\u2019s report is developed from the insights of 40 senior executives from global organisations with combined revenues of over $1.7 trillion, as well as academics, and draws on key learnings, best practices, and experiences to deliver actionable recommendations.<\/p>\n\n\n\n<p><strong>Large organisations must treat generating and scaling innovation as separate entities<\/strong><\/p>\n\n\n\n<p>Innovating, and successfully scaling innovation, are two distinct functions, often requiring a different mindset and set of skills. However, few companies differentiate between the front-end of generating innovation and the back end of scaling innovation. They do not think of scaling in its own right \u2013 a discipline that is quite distinct in its purpose, requirements, and challenges. Although scaling occurs downstream in the innovation journey<strong>, <\/strong>it\u2019s often a case of too little, too late.<\/p>\n\n\n\n<p>According to the report, often, innovation generation focuses on what is desirable \u2013 high-impact, \u201cblue sky\u201d concepts and projects designed to solve an unmet or unstated customer need. It rarely focuses on the two aspects that are more relevant for a large-scale business \u2013 viability and feasibility.<\/p>\n\n\n\n<p>By treating scaling innovation as a separate discipline, organisations can ensure that they bring in teams or individuals that are more focused on the viability and feasibility of innovation right from the start of the ideation phase.<\/p>\n\n\n\n<p><strong>Build momentum exacted by the COVID-19 catalyst<\/strong><\/p>\n\n\n\n<p>COVID-19 has expedited innovation across a range of sectors. It has forced companies to take a fresh look at how they approach innovation at scale. Organisations need to ensure that new accelerated approaches don\u2019t lose steam. By continuing to model operations to a sense of urgency, organisations can apply the learnings from the pandemic period for the long term. In these times of crisis, Capgemini has found that organisations have made significant strides to tackle bureaucracy, streamline processes, restructure workforces, and empower front-line leaders. As a result, some companies have been able to supercharge efforts by nearly two years when it comes to scaling innovations.<\/p>\n\n\n\n<p>Companies should now build on this momentum to understand how they can overcome some of the traditional governance challenges that stand in the way of scale, such as bringing your best talent to focus on the issue or overcoming bureaucratic hurdles or organisational silos.<\/p>\n\n\n\n<p><strong>Not every idea can be scaled long-term<\/strong><\/p>\n\n\n\n<p>An innovation culture is important not only for ideating and testing new ideas but also for successfully scaling them within existing or new markets. Capgemini found some of the key components of an innovation culture that supports scale include the promotion of a \u201clearning\u201d culture that accepts failure and the willingness to stop initiatives, even if they initially enjoyed success at scale. Not every idea can be scaled long-term and it\u2019s critical that businesses understand when to accept failure at different stages of the innovation journey.<\/p>\n\n\n\n<p>Organisational culture is the toughest hurdle to scale innovation; the ability to remove barriers and address problems needs to cascade down from the C-suite across the whole organisation. The report found that, among those organisations who have demonstrated true success with achieving scale, there is a willingness to end the experimentations and innovations that they may love, to make room to scale and try new things.<\/p>\n\n\n\n<p><strong>Lanny Cohen, Chief Innovation Officer at Capgemini,<\/strong> summarises the findings, saying, <em>\u201cScaling needs to be treated as its own discipline within the innovation journey because it is fundamentally different. It has its own set of challenges and sits within a division of a business typically separate from ideation; scaling also requires a different mindset and set of skills. By treating the achievement of scale as a specific and unique discipline, putting in place the right innovation governance, and building a culture that is willing to take tough decisions on scaled innovations, companies can achieve it with a speed and certainty that other competitors will struggle to match.\u201d<\/em><\/p>\n\n\n\n<p>To read a full copy of the report and its recommendations, <a href=\"https:\/\/www.capgemini.com\/gb-en\/research\/scaling-innovation\/?utm_source=pr&amp;utm_medium=referral&amp;utm_content=aie_none_link_pressrelease_none&amp;utm_campaign=AI_Analytics_cri_scaling_innovation\">click here<\/a>.<\/p>\n\n\n\n<p>-ENDS-<\/p>\n\n\n\n<p><strong>About Capgemini<\/strong><\/p>\n\n\n\n<p>Capgemini is a global leader in consulting, digital transformation, technology and engineering services. The Group is at the forefront of innovation to address the entire breadth of clients\u2019 opportunities in the evolving world of cloud and digital platforms. Building on its strong 50-year+ heritage and deep industry-specific expertise, Capgemini enables organisations to realise their business ambitions through an array of services from strategy to operations. Capgemini is driven by the conviction that the business value of technology comes from and through people. Today, it is a multicultural company of 270,000 team members in almost 50 countries. With Altran, the Group reported 2019 combined revenues of \u20ac17billion.<\/p>\n\n\n\n<p><em>People matter, results count. <\/em>Visit us at <a href=\"http:\/\/www.capgemini.com\">www.capgemini.com<\/a><\/p>\n\n\n\n<p><a href=\"#_ftnref1\">[1]<\/a> Crunchbase, \u201cThe Q4\/EOY 2019 global VC report: A strong end to a good, but not fantastic year,\u201d January 2020.<\/p>\n\n\n\n<p><a href=\"#_ftnref2\">[2]<\/a> <a href=\"https:\/\/www.wipo.int\/publications\/en\/details.jsp?id=4464\">World Intellectual Property Organisation (WIPO), \u201cWorld intellectual property indicators,\u201d <\/a>October 2019.<\/p>\n\n\n\n<p><a href=\"#_ftnref3\">[3]<\/a> Capgemini Research Institute, \u201cFast-Forward to the Future: Defining and winning the Post-COVID New Normal,\u201d July 2020.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<div class=\"wp-block-cg-blocks-cg-block-related-content\"><section class=\"relatedContentBlock\"><div class=\"container\"><div class=\"row\"><div 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This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Scaling Innovation \u2013 What\u2019s the Big Idea? - Capgemini UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/scaling-innovation-whats-the-big-idea\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scaling Innovation \u2013 What\u2019s the Big Idea?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/scaling-innovation-whats-the-big-idea\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini UK\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-10T09:42:56+00:00\" \/>\n<meta name=\"twitter:card\" 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