{"id":538339,"date":"2021-04-20T13:55:00","date_gmt":"2021-04-20T13:55:00","guid":{"rendered":"https:\/\/www.capgemini.com\/gb-en\/?post_type=press-release&#038;p=538339"},"modified":"2026-07-07T08:00:24","modified_gmt":"2026-07-07T08:00:24","slug":"capgemini-strengthens-its-adobe-partnership-globally","status":"publish","type":"press-release","link":"https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/capgemini-strengthens-its-adobe-partnership-globally\/","title":{"rendered":"Capgemini strengthens its Adobe partnership globally"},"content":{"rendered":"\t\t<div class=\"wp-block-cg-blocks-hero-press-release\">\n\t\t\t<header class=\"header-hero-press-release\" role=\"main\" id=\"main-content-press-release\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"hero-press-release\">\n\t\t\t\t\t\t<div class=\"hero-press-release-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"header-title\">\n\t\t\t\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\tCapgemini strengthens its Adobe partnership globally\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"header-description\">\n\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Apr 20, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/header>\n\t\t<\/div>\n\t\t\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/capgemini-strengthens-its-adobe-partnership-globally\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/capgemini-strengthens-its-adobe-partnership-globally\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-8\"><h2 class=\"intro-para-title\"><em>\u201cWe are proud to announce this extension to our partnership with Adobe where we will leverage Capgemini\u2019s customer experience, data and analytics, as well as business strategy and design expertise, to create more data centric solutions and experiences for our clients hand in hand with Adobe,\u201d <\/em>said Sree Vadakkepat, Global Partner Executive for Adobe at Capgemini. <em>\u201cOur joint approach enables personalisation at scale\u2014using data and analytics to design experiences at the micro level while leveraging AI and automation to execute at speed globally.\u201d<\/em><\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div><div class=\"article-text article-quote-text\">\n<p class=\"wp-block-paragraph\">conversion rate and an 80% increase in online orders,\u201d said Melissa Esquivel, Director of Product Management, eCommerce, Follett Higher Education Group. <em>\u201cCapgemini was a pivotal, trusted partner in making this transformation a reality. We chose Capgemini based on a 15 year history of working with us on various business and technology initiatives, where they have a strong reputation in our company for understanding our strategic business vision and complexities, as well as delivering on time and on budget.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Innovation will continue to be at the forefront of the extended partnership. Capgemini was just recognized as the Adobe 2021 Digital Experience Partner of the Year \u2013 Western Europe, and it will build on its already developed portfolio of modernized solutions built on Adobe applications, including<a href=\"https:\/\/www.capgemini.com\/gb-en\/services\/customer-first\/customer-experience\/connected-marketing\/\"> Connected Marketing<\/a><a href=\"https:\/\/www.capgemini.com\/gb-en\/resources\/connected-marketing-data-and-compliance\/\" target=\"_blank\" rel=\"noreferrer noopener\">,<\/a> Commerce Realized, and Customer Data Hub \u2013 designed to create meaningful customer engagements \u2013 one interaction at a time.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201c<\/em><em>Capgemini is a valued partner with deep expertise in helping its clients elevate the customer experience,\u201d <\/em>said Justin Merickel, Vice President of Business Development, Adobe. \u201c<em>As we strengthen our partnership in the coming years, we will work together to create end-to-end business solutions that deliver transformational customer outcomes.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">To learn more about the partnership visit: <a href=\"https:\/\/www.capgemini.com\/gb-en\/partner\/adobe\/\">https:\/\/www.capgemini.com\/gb-en\/partner\/adobe\/<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-capgemini\"><strong>About Capgemini<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organisation of 270,000 team members in nearly 50 countries. With its strong 50 year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2020 global revenues of \u20ac16 billion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Get the Future You Want |&nbsp;<a href=\"http:\/\/www.capgemini.com#_blank\">www.capgemini.com<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<div class=\"wp-block-cg-blocks-cg-block-related-content\"><section class=\"relatedContentBlock\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"related-content-heading\">Related News<\/h2><\/div><\/div><div class=\"row relatedContent\"><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Read more about Capgemini closes the sale of Capgemini Government Solutions\" href=\"https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/capgemini-closes-the-sale-of-capgemini-government-solutions\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Corporate 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href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/09\/2026_09_17_Capgemini-contributes-to-EURO-3C-European-initiative_-1.pdf\" aria-label=\"Download Press Release\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Opens in a new window\">\n\t\t\t\t\t\t\t<span>Download press release<\/span>\n\t\t\t\t\t\t\t<span>242 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<a class=\"more\" aria-label=\"Read more about Capgemini contributes to EURO-3C, a European initiative advancing secure and interoperable digital infrastructure\" href=\"https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/capgemini-contributes-to-euro-3c-a-european-initiative-advancing-secure-and-interoperable-digital-infrastructure\/\">Read more 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This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Capgemini strengthens its Adobe partnership globally - Capgemini UK<\/title>\n<meta name=\"description\" content=\"FacebookLinkedin\u201cWe are proud to announce this extension to our partnership with Adobe where we will leverage Capgemini\u2019s customer experience, data and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/capgemini-strengthens-its-adobe-partnership-globally\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capgemini strengthens its Adobe partnership globally\" \/>\n<meta property=\"og:description\" content=\"FacebookLinkedin\u201cWe are proud to announce 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