{"id":538335,"date":"2021-04-21T13:51:00","date_gmt":"2021-04-21T13:51:00","guid":{"rendered":"https:\/\/www.capgemini.com\/gb-en\/?post_type=press-release&#038;p=538335"},"modified":"2025-03-10T09:09:48","modified_gmt":"2025-03-10T09:09:48","slug":"capgemini-supports-eres-the-luxury-fashion-house-in-the-redesign-of-its-e-commerce-site","status":"publish","type":"press-release","link":"https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/capgemini-supports-eres-the-luxury-fashion-house-in-the-redesign-of-its-e-commerce-site\/","title":{"rendered":"Capgemini supports ERES, the luxury fashion house, in the redesign of its e-commerce site"},"content":{"rendered":"\t\t<div class=\"wp-block-cg-blocks-hero-press-release\">\n\t\t\t<header class=\"header-hero-press-release\" role=\"main\" id=\"main-content-press-release\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"hero-press-release\">\n\t\t\t\t\t\t<div class=\"hero-press-release-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"header-title\">\n\t\t\t\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\tCapgemini supports ERES, the luxury fashion house, in the redesign of its e-commerce site\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"header-description\">\n\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Apr 21, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/header>\n\t\t<\/div>\n\t\t\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/capgemini-supports-eres-the-luxury-fashion-house-in-the-redesign-of-its-e-commerce-site\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/capgemini-supports-eres-the-luxury-fashion-house-in-the-redesign-of-its-e-commerce-site\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\"><strong>Paris, April 21, 2021 \u2013 <\/strong><a href=\"https:\/\/www.eresparis.com\/us\/en-US\/home\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ERES<\/strong><\/a><strong> has chosen <\/strong><a href=\"https:\/\/www.capgemini.com\/gb-en\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Capgemini<\/strong><\/a><strong> to assist in the redesign of its e-commerce site to facilitate the user journey and deliver a high quality customer experience. The online store was deployed Europe-wide in March 2020 and has enabled ERES to maintain its connection with its customers during the health crisis and to offer them a personalised digital experience. The site has been accessible in the United States since November 2020.<\/strong><\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">In 2015, ERES turned digital by deciding to undertake an activity that would quickly prove to be strategic: e-commerce. After the first years of development and development of customer loyalty online, ERES wanted to take a new step and redesign the ergonomics of its site to adapt to new consumer expectations and market best practices.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Following a request for proposal, ERES chose Capgemini\u2019s teams, experts in the Salesforce Commerce Cloud solution that ERES had chosen for its e-commerce development. Capgemini advised ERES to combine the power of Salesforce Commerce Cloud\u2019s native functionality with the company\u2019s usage and customisation needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-an-aesthetic-harmonious-and-accessible-site\"><strong>An aesthetic, harmonious, and accessible site<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Capgemini also demonstrated its ability to meet the various challenges involved in creating an effective e-commerce site: the demanding graphic universe created with the design agency, which was awarded by the Top\/Com d\u2019Or 2020 in France in the e-commerce site category, the challenges related to Search Engine Optimisation as well as the quality of the content and visuals. The Capgemini teams designed a site that is accessible to all (including users with disabilities) and a \u201cMix and Match\u201d functionality that allows ERES customers to immediately put together a two-piece swimsuit or lingerie set.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-website-that-can-be-adapted-internationally\"><strong>A website that can be adapted internationally<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Building on the success of its European e-commerce site, ERES entrusted Capgemini with the creation of a version of the site for the U.S. market, which went live in November 2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cCapgemini\u2019s teams listened to our brand\u2019s needs and provided guidance and advice to enable ERES to make the best choices to reconcile strategic challenges and operational constraints. In addition to their technical expertise, Capgemini has proven to be a trusted partner, keeping their commitments and demonstrating responsiveness and adaptability to best serve ERES\u2019 interests. The launch of the European site was a first step in the collaboration between our companies: it was without hesitation that ERES chose to entrust the maintenance of its site, as well as its new e-commerce launch projects, to Capgemini,<\/em>\u201d said Vanessa M\u00e9heut, Eres\u2019 e-commerce manager.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cERES understood even before the health crisis the importance of redesigning their online business to create a personalised, quality digital experience for its customers on the one hand, and to facilitate site management by ERES administrators on the other. With the support of our Salesforce experts, ERES set up its e-commerce site just before the first lockdown in March 2020<\/em>.\u201d Thomas Hallais, Account Executive Capgemini in France.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-eres\"><strong>About ERES<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ERES is a singular and distinctive brand that offers a refined wardrobe of swimwear, lingerie and activewear, elegant pieces that combine designed cuts and exceptional materials. ERES enhances women\u2019s bodies with style and comfort. <a href=\"http:\/\/www.eresparis.com\/us\/en-US\/home\" target=\"_blank\" rel=\"noreferrer noopener\">www.eresparis.com\/us\/en-US\/home<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-capgemini\"><strong>About Capgemini<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organisation of 270,000 team members in nearly 50 countries. With its strong 50 year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. 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