{"id":538086,"date":"2022-03-09T10:01:00","date_gmt":"2022-03-09T10:01:00","guid":{"rendered":"https:\/\/www.capgemini.com\/gb-en\/?post_type=press-release&#038;p=538086"},"modified":"2025-03-10T10:13:27","modified_gmt":"2025-03-10T10:13:27","slug":"february-shows-signs-of-return-to-normal-online-retail-spending-patterns","status":"publish","type":"press-release","link":"https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/february-shows-signs-of-return-to-normal-online-retail-spending-patterns\/","title":{"rendered":"February shows signs of return to normal online retail spending patterns"},"content":{"rendered":"\t\t<div class=\"wp-block-cg-blocks-hero-press-release\">\n\t\t\t<header class=\"header-hero-press-release\" role=\"main\" id=\"main-content-press-release\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"hero-press-release\">\n\t\t\t\t\t\t<div class=\"hero-press-release-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"header-title\">\n\t\t\t\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\tFebruary shows signs of return to normal online retail spending patterns\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"header-description\">\n\t\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Mar 9, 2022<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/header>\n\t\t<\/div>\n\t\t\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/february-shows-signs-of-return-to-normal-online-retail-spending-patterns\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/february-shows-signs-of-return-to-normal-online-retail-spending-patterns\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">\u2022 Online retail sales growth dropped to -27% Year-on-Year (YoY) in February vs. January\u2019s -24.4%<br>\u2022 The result fell well below the 3- (-17.5%), 6- (-16.1%), and 12-month (-8.0%) averages<br>\u2022 But it also compared to the highest growth ever recorded in February 2021, when sales soared by +60%<br>\u2022 Month-on-Month (MoM) growth was only down -7.7%, which suggests a return to normal spending, as the typical decrease for the time period is between -3-5%<br>\u2022 Clothing sales dropped by -4.6% overall, predominantly brought down by a decrease in accessories (-13.3%) and lingerie (-28.3%) spend<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>London UK \u2013 9<sup>th<\/sup> March 2022: <\/strong>Despite February\u2019s Year-on-Year (YoY) online retail growth dropping even lower than the previous month\u2019s record, there were signs of a return to normal spending patterns within the broader set of results. That\u2019s according to the IMRG Capgemini Online Retail Index, which tracks the online sales performance for over 200 retailers.<\/p>\n<\/blockquote>\n\n\n\n<p>While February\u2019s dip to -27% means it replaces January 2022 (-24.4%) as the lowest ever month of growth, this figure isn\u2019t as negative as it may seem, comparing as it does to a staggering +60% growth in February 2021 \u2013 the highest growth the index has recorded in its 22 years. In fact, measuring February 2020 against February 2022 shows that sales are actually +16.1% higher now than they were just before the pandemic began.<\/p>\n\n\n\n<p>On a similar note, Month-on-Month (MoM) growth was also down only -7.7%, which is in line with the normal range of growth from January to February. Meanwhile, Average Basket Value (ABV) has risen for the first time since it reached a peak last August \u2013 climbing from \u00a3108 in January 2022 to \u00a3124 for February.<\/p>\n\n\n\n<p>At a category level, womenswear and menswear appear to be doing well (+25.7% and +17% respectively), however, clothing as a whole was brought down by accessories and lingerie, which are still experiencing negative growth (-13.3% and -28.3%). Again, when compared to last year\u2019s phenomenal figures, footwear, menswear, and womenswear were the only categories to record positive YoY growth, with home (-37.7%) and garden furniture (-34.1%) showing the biggest declines.<\/p>\n\n\n\n<p><strong>Lucy Gibbs, managing consultant \u2013 Retail Lead for Analytics &amp; AI,<\/strong>&nbsp;<strong>Capgemini: <\/strong>\u201cThis month, orders dropped further than revenue at -39% vs last year; an increase in basket value makes up the difference.&nbsp; This is largely driven by home, garden and electrical categories which, despite negative YOY growth, continue to outperform pre pandemic levels.&nbsp; The increase here is likely to be two-fold, the basket value increase could be an early indicator of price increase, particularly in electricals where scarcity of materials and supply chain disruption effects are more acute. However, research suggests that home improvement trends accelerated by lockdowns are continuing to create demand into 2022. Other trends and longer-term impacts are starting to be understood as we emerge from the pandemic, two years on from the initial lockdowns in March 2020. However, agility, resilience and adaptability will remain key to navigate disruptions, increased costs and rising inflation.\u201d<\/p>\n\n\n\n<p><strong>Andy Mulcahy, strategy and insight director, IMRG<\/strong>: \u201cThe unprecedented disruption from the lockdowns in 2020 and 2021 has made understanding the wild fluctuations in online growth difficult at times; +60% growth in February last year was followed by a record low this year, but overall online revenues are way up on where they were pre-pandemic. Now, for the first time since it began, the trading patterns between months have looked settled for a few consecutive months, which tells us the online \/ offline split is probably now set at the much-feted \u2018new normal\u2019. But, just as the pandemic seems to be abating in the UK, it looks like global events could potentially bring further economic and supply chain impacts. From the perspective of businesses, \u2018normal\u2019 in the 2020s is proving to mean turmoil and sudden shifts that are going to be difficult to navigate.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-the-imrg-capgemini-online-retail-index\">About the \u2018IMRG Capgemini Online Retail Index\u2019<\/h2>\n\n\n\n<p>The IMRG Capgemini Online Retail Index, which was started in April 2000, tracks \u2018online sales\u2019, which we define as \u2018transactions completed fully, including payment, via interactive channels\u2019 from any location.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-imrg\">About IMRG<\/h2>\n\n\n\n<p>For over 20 years, IMRG (Interactive Media in Retail Group) has been the voice of online retail in the UK. We are a membership community comprising businesses of all sizes \u2013 multichannel and pureplay, SME and multinational, and solution providers to industry. We support our members through a range of activities \u2013 including market tracking and insight, benchmarking and best practice sharing. Our indices provide in-depth intelligence on online sales, mobile sales, delivery trends and over 80 additional KPIs. Our goal is to ensure our members have the information and resources they need to succeed in rapidly-evolving markets \u2013 both domestically and internationally.&nbsp;<a href=\"http:\/\/www.imrg.org\" target=\"_blank\" rel=\"noreferrer noopener\">www.imrg.org<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-capgemini\">About Capgemini<\/h2>\n\n\n\n<p>Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organisation of over 325,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fuelled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2021 global revenues of \u20ac18 billion.<\/p>\n\n\n\n<p>Get The Future You Want |&nbsp;<a href=\"http:\/\/www.capgemini.com\/gb-en\/#_blank\" target=\"_blank\" rel=\"noreferrer noopener\">www.capgemini.com\/gb-en\/<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<div class=\"wp-block-cg-blocks-cg-block-related-content\"><section class=\"relatedContentBlock\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"related-content-heading\">Related News<\/h2><\/div><\/div><div class=\"row relatedContent\"><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Read more about Capgemini becomes first to receive the SAP Sovereign Cloud Partner designation\" href=\"https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/capgemini-becomes-first-to-receive-the-sap-sovereign-cloud-partner-designation\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span 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