{"id":723280,"date":"2026-09-22T08:41:53","date_gmt":"2026-09-22T08:41:53","guid":{"rendered":"https:\/\/www.capgemini.com\/gb-en\/?p=723280&#038;preview=true&#038;preview_id=723280"},"modified":"2026-10-05T09:05:57","modified_gmt":"2026-10-05T09:05:57","slug":"ai-in-automotive-turning-ambition-into-performance","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/ai-in-automotive-turning-ambition-into-performance\/","title":{"rendered":"AI in automotive: Turning ambition into performance"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>AI in automotive: Turning ambition into performance<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/cg-logo-white.svg?w=200&amp;quality=10\" alt=\"MondialAuto Web Site Banner\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Laurence Noel, Michael  Tenschert<\/h5><h5 class=\"blog-date\">Sep 22, 2026<\/h5><\/div><\/div><div class=\"brand-image\"><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/gb-en\/?p=723280\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/gb-en\/?p=723280\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-8\"><h2 class=\"intro-para-title\">Automotive competitiveness will be defined not by who adopts AI first, but by who scales it fastest. As Software-Defined and AI-Defined Vehicles reshape the industry, manufacturers are accelerating investments in AI and agentic transformation. Yet disconnected processes, siloed systems, and legacy engineering practises continue to slow execution. Value stream automation is the key to turning AI from isolated experiments into a scalable capability across the product lifecycle.\u00a0\u00a0<\/h2><p class=\"intro-para-content\"><br>At a glance:<\/p><ul class=\"box-list\"><li>Automotive firms face cost, speed, and competitiveness pressures.\u00a0 <\/li><li>AI adoption is widespread, but \u2018success at scale\u2019 remains elusive. <\/li><li>Fragmented ecosystems undermine ambitions. <\/li><li>End-to-end approaches are key to unlocking measurable gains. <\/li><li>Put your number on the table in Paris.<\/li><\/ul><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div><div class=\"article-text article-quote-text\">\n<p class=\"wp-block-paragraph\">Paris in October is where the industry shows its hand. Concept cars, new technologies, and bold ambitions will abound. But beneath the excitement of the Mondial de l\u2019Auto lies a more pressing question: how can automakers restore profitability and protect market share while accelerating electrification, software-defined vehicles, strengthening supply chain resilience while preparing next generation of mobility \u2013 all at once and all now?<\/p>\n\n\n\n<h2 id=\"h-disruption-is-accelerating-and-there-is-no-time-to-wait\" class=\"wp-block-heading\">Disruption is accelerating and there is no time to wait<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The pressure on the industry is felt strongly because of the disruption coming mostly from China where competitors are moving faster, cheaper, and reinventing customer experience. The pressure on established automakers is intensifying. Chinese players have raised the bar dramatically \u2013 on cost, speed to market and customer experience \u2013 forcing the rest of the industry to respond on all fronts, and fast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The scale of the challenge is already visible. Our <em>2026 <a href=\"https:\/\/www.capgemini.com\/gb-en\/insights\/research-library\/automotive-engineering-and-rd-pulse-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Automotive Engineering and R&amp;D Pulse<\/a><\/em> report shows that engineering leaders are targeting a 15-20% reduction in cost, a 10-15% shorter design and development cycle, and a 5-10% faster production ramp-up within the next two to three years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Falling behind means further erosion of market share and competitiveness. But achieving these gains simultaneously cannot come from incremental improvements or isolated initiatives. It requires a fundamental shift in how automakers develop products, run operations and engage with customers.<\/p>\n\n\n\n<h2 id=\"h-technology-is-ready-the-transformation-starts-now\" class=\"wp-block-heading\">Technology is ready. The transformation starts now.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The good news is that the technology to move the needle is already here. AI, automation, digital twins and software-defined approaches can deliver material gains in cost, speed and customer experience today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Automakers do not need to wait for a major organisational transformation to get started. Start with the business outcome, redesign the way the work gets done using the technology now available, and let the organisation evolve with it. Speed matters: transformation will increasingly happen through action, not before it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is already happening. AI adoption is accelerating rapidly across the industry. The challenge is no longer getting started \u2013 it is turning individual successes into impact at scale.<\/p>\n\n\n\n<h2 id=\"h-ambitions-abound-but-impact-at-scale-remains-elusive\" class=\"wp-block-heading\">Ambitions abound but impact \u2018at scale\u2019 remains elusive<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The shift is already underway. Software, now at the heart of the vehicle, is being accelerated by AI across development, testing and validation. Digital twins and virtualization are moving validation earlier in the development cycle, making it faster, more robust and more cost-efficient. AI is opening up new opportunities across engineering, operations and the customer experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI has moved to the core of automotive companies\u2019 strategies. Yet our experience \u2013 and our research \u2013 show that the gap between ambition and execution remains considerable. Initiatives and use cases are multiplying, but too few are translating into measurable impact at scale. The issue is no longer access to technology. It is the ability to scale it fast enough and embed it into the way the business operates.<\/p>\n\n\n\n<h2 id=\"h-why-buying-building-blocks-will-not-close-the-gap\" class=\"wp-block-heading\">Why buying building blocks will not close the gap<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The instinctive response to a growing gap is to buy something. A copilot for developers. A platform for data. An agent for the service desk. Each may demonstrate value, deliver a successful pilot\u2026 and yet too often, the impact stops there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The reason is simple: the visible part of an AI capability is the tip of the iceberg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Picture an iceberg. Above the waterline sits the agent everyone wants to see \u2013 the thing that writes the test case, triages the field failure, proposes the design change. Below the waterline sit the legacy systems it has to read from, the fragmented data it has to trust, the integration debt between the requirements tool and the simulation environment, the undocumented code nobody has dared to touch since the last platform generation, and the tacit knowledge that sits in the brains of your most experienced workers\u2026 Much of it remains inaccessible to AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An agent or any AI-based system \u2013 from a code-writing agent to a PLM environment or an autonomous driving model \u2013 is only as capable as the context and data it can access and the trust that can be placed in its outputs. Scaling AI therefore requires more than connecting technology: it requires reliable enterprise context, redesigned underlying processes and the right governance and guardrails, defining what agents can access, what decision they can make, how they can interact with other agents and systems and where human oversight remains essential.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Without context, trust and effective governance, there is no AI at scale.<\/p>\n\n\n\n<h2 id=\"h-for-tangible-outcomes-insist-on-end-to-end-solutions\" class=\"wp-block-heading\">For tangible outcomes, insist on end-to-end solutions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is what we, Capgemini, are bringing to Paris: an end-to-end approach built around outcomes, not individual technologies. The objective is not to add another layer of tools, but to transform complete value streams by combining automotive expertise, engineering, software, AI and enterprise technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In practise, this means applying AI across the full product lifecycle: connecting customer insights to requirements, accelerating software development, simulation and validation, enabling digital-first development of the physical product, and closing the loop with vehicles in the field. It also means making AI itself enterprise-ready: trusted, auditable and governed, with the right guardrails and agent governance in place to deploy it at scale. The differentiator is not any one of these capabilities. It is making them work together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That means tackling the whole iceberg: connecting fragmented data and technology landscapes, making enterprise knowledge accessible to people and agents, and orchestrating AI across existing processes and systems. This is where the combination of deep automotive and engineering expertise, AI and IT capabilities, and a world-leading technology ecosystem, matter. Applied end to end against a measurable business outcome, it can translate technology into what the industry needs now: lower cost, greater speed and better customer experiences \u2013 at scale.<\/p>\n\n\n\n<h2 id=\"h-put-your-number-on-the-table\" class=\"wp-block-heading\">Put your number on the table<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re not inviting you to see another PoC.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Come with a business outcome you need to achieve \u2013 cost to take out, cycle time to compress, ramp-up to accelerate, customer experience to reinvent. Put a number on it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then work backward from that number: decide what you can transform yourself and where you need a partner able to bring together automotive expertise, technology and execution, and commit alongside you to the outcome.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Join us at the <a href=\"https:\/\/www.capgemini.com\/news\/events\/paris-motor-show-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paris Motor Show<\/a> for an insight-packed programme of demos, conferences and conversations with our automotive and technology experts and partners. Put your number on the table and together let\u2019s make it real.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\" section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Authors<\/h2><\/div><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/07\/Laurence-Noel.jpg\" alt=\"Laurence No\u00ebl\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Laurence No\u00ebl<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>EVP, Head of Global Automotive Industry, Capgemini<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Laurence No\u00ebl is a distinguished professional with a robust background in the automotive industry. She has more than 25 years of experience, and was previously Senior Vice President of the Circular Economy Business Unit at Stellantis. Leveraging a diverse background across management of business units, strategic planning and engineering, Laurence empowers clients to shape profitable and successful strategies, achieve transformation, and meet automotive sustainability goals.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/03\/Tensch_Profile_Square.jpg\" alt=\"Michael Tenschert\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"http:\/\/www.linkedin.com\/in\/michael-tenschert\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Michael Tenschert<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Global Automotive Industry Lead &#8211; Cloud &amp; Custom Applications<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"http:\/\/www.linkedin.com\/in\/michael-tenschert\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Michael Tenschert is heading the Centre of Excellence of our German Cloud &#038; Custom Applications practice and has a strong background in custom software development within the automotive sector. He is convinced, that here and now is the best time and place to be, as the density of disruption in the market is the perfect breeding ground to think, strategise and act \u2013 a recipe of leaders!<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Automotive companies are investing heavily in AI, but moving from successful pilots to enterprise-wide execution remains difficult. Discover how end-to-end value-stream automation, digital twins, virtualization, and AI-enabled engineering can improve development speed, productivity, and competitiveness.<\/p>\n","protected":false},"author":264,"featured_media":723281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[{\"uuid\":\"7dcebc8f-4663-4423-a772-03117f4e7d76\",\"blogId\":\"5\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/gb-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/ai-in-automotive-turning-ambition-into-performance\/\",\"postId\":723280,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false,\"hreflang\":\"\",\"link\":\"\"}]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"30","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"brand":[30],"service":[354],"industry":[25],"partners":[],"blog-topic":[152],"content-group":[],"class_list":["post-723280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","brand-capgemini","service-data-ai","industry-automotive","blog-topic-data-and-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI in Automotive: From Ambition to Execution at Scale<\/title>\n<meta name=\"description\" content=\"Discover how automotive companies can scale AI, automate engineering value streams, and accelerate software-defined vehicle development.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/ai-in-automotive-turning-ambition-into-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI in automotive: Turning ambition into performance\" \/>\n<meta property=\"og:description\" content=\"Discover how automotive companies can scale AI, automate engineering value streams, and accelerate software-defined vehicle development.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/ai-in-automotive-turning-ambition-into-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Capgemini\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-22T08:41:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-05T09:05:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2026\/10\/NEW-Capgemini-MondialAuto-WebSite-Banner_124cd8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2880\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laurence Noel, Michael Tenschert\" \/>\n<meta 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