{"id":713355,"date":"2026-05-07T06:34:47","date_gmt":"2026-05-07T06:34:47","guid":{"rendered":"https:\/\/www.capgemini.com\/gb-en\/?p=713355&#038;preview=true&#038;preview_id=713355"},"modified":"2026-05-14T06:37:55","modified_gmt":"2026-05-14T06:37:55","slug":"unprompted-when-ai-becomes-proactive","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/unprompted-when-ai-becomes-proactive\/","title":{"rendered":"Unprompted: When AI becomes proactive"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Unprompted: When AI becomes proactive\u00a0<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/05\/Screenshot-2025-12-04-151717.png?w=200&amp;quality=10\" alt=\"Dr Mark Roberts\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Mark Roberts<\/h5><h5 class=\"blog-date\">May 7, 2026<\/h5><\/div><\/div><div class=\"brand-image\"><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?p=1218755\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?p=1218755\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-most-of-the-conversation-about-agentic-ai-revolves-around-autonomy-the-idea-is-simple-instead-of-an-ai-system-that-only-responds-we-build-one-that-can-plan-and-act-that-is-an-important-shift-but-it-is-still-very-human-led-the-system-waits-patiently-until-we-tell-it-what-to-do-then-it-reacts-proactivity-breaks-that-assumption\">Most of the conversation about agentic AI revolves around autonomy. The idea is simple: instead of an AI system that only responds, we build one that can plan and act. That is an important shift, but it is still very human-led: the system waits patiently until we tell it what to do, then it reacts. Proactivity breaks that assumption.<\/h2>\n\n\n\n<p>A proactive AI system&nbsp;doesn\u2019t&nbsp;just execute tasks when triggered; it notices,&nbsp;anticipates, and intervenes. It&nbsp;operates&nbsp;on an ongoing understanding of context to pursue its goals, and when it believes action is&nbsp;warranted, it acts.&nbsp;<\/p>\n\n\n\n<p>This is a much bigger shift than it first appears.&nbsp;<\/p>\n\n\n\n<p>Today, even many so-called agentic systems are effectively sophisticated servants.&nbsp;They sit idle until summoned, then optimise the task they are given.&nbsp;The mental model is still transactional: prompt in, outcome out. The only real autonomy lies in the degree of freedom the system has once the task has been handed over.&nbsp;&nbsp;<\/p>\n\n\n\n<p>To be blunt, if you&nbsp;have to&nbsp;tell a system what to do all the time,&nbsp;it\u2019s&nbsp;a good sign that&nbsp;it\u2019s&nbsp;not really&nbsp;very intelligent. When you think of the smartest and most effective people you work with,&nbsp;they\u2019re&nbsp;the \u201cself-starters\u201d who make things happen, not the ones who need&nbsp;hand-holding&nbsp;through every task. Humans judge intelligence not by \u201ccan this person accomplish the task I set them?\u201d,&nbsp;but by \u201cis this person self-sufficient and capable of doing what needs doing?\u201d&nbsp;<\/p>\n\n\n\n<p>Proactivity changes the relationship entirely. AI goes from being a tool you use to something that you co-exist with. It digests the environment it&nbsp;is responsible for, detects emerging situations, and decides when to&nbsp;act ,&nbsp;escalate&nbsp;or ignore. That might mean flagging an operational risk before thresholds are breached, reshaping a plan because external conditions have shifted, or quietly handling routine coordination without ever being asked.&nbsp;<\/p>\n\n\n\n<p>Once you start thinking this way, the implications compound quickly. Humans can stop micromanaging and start supervising. Value shifts from speed and efficiency to anticipation and resilience. AI stops being a productivity booster and starts behaving like an&nbsp;organisational processes.&nbsp;<\/p>\n\n\n\n<p>Proactivity even changes the way we understand autonomy. Autonomy is often treated as a slider,&nbsp;more or less freedom. Proactivity is not just \u201cmore autonomy.\u201d It requires&nbsp;different design&nbsp;choices: persistent world models rather than single-shot contexts; continuous evaluation loops rather than discrete tasks; explicit authority boundaries rather than implicit assumptions. It also forces us to be much clearer about intent. A&nbsp;proactive&nbsp;system must know the long-term goal, not just how to complete a task correctly.&nbsp;<\/p>\n\n\n\n<p>Of course, proactive AI is also where&nbsp;the hard&nbsp;problems appear.&nbsp;<\/p>\n\n\n\n<p>A system that acts without being asked introduces new risks. Unintended actions, emergent behaviours, misaligned incentives, and opaque decision-making all become more likely. Traditional human-in-the-loop patterns are often&nbsp;insufficient, because&nbsp;you cannot realistically approve every action a proactive system might take.&nbsp;<\/p>\n\n\n\n<p>This is why proactivity and governance are inseparable. You cannot simply unleash proactive AI and hope to retrofit controls later. We need new operating models that define delegated authority, ethical boundaries, escalation thresholds, auditability, and graceful failure from the outset. We also need to be honest about where proactivity is&nbsp;appropriate&nbsp;and where it is not. Not every domain&nbsp;benefits&nbsp;from anticipation; in some contexts, what we really need is restraint.&nbsp;<\/p>\n\n\n\n<p>Proactivity is both the most transformative and the most uncomfortable step in AI\u2019s evolution. It challenges our sense of control, our organisational structures, and even our intuitions about responsibility. Yet without it, we risk building increasingly capable systems that are still fundamentally reactive.&nbsp;<\/p>\n\n\n\n<p>Proactive AI takes the goals of agentic AI and makes them real.&nbsp;<\/p>\n\n\n\n<p>The organisations that recognise this early will not just automate faster; they will rethink how work, decision-making, and accountability are structured in an AI-enabled world. Everyone else will still be asking their AI what to do next, long after it could have told them.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\" section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Meet the author<\/h2><\/div><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/06\/robm2022b-1.jpg\" alt=\"Dr Mark Roberts\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/drmarkroberts\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Dr Mark Roberts<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Global Head, Capgemini AI Futures Lab<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/drmarkroberts\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Mark Roberts is a visionary thought leader in emerging technologies and has worked with some of the world\u2019s most forward-thinking R&#038;D companies to help them embrace the opportunities of new technologies. With a PhD in AI followed by nearly two decades on the frontline of technical innovation, Mark has a unique perspective unlocking business value from AI in real-world usage. He also has strong expertise in the transformative power of AI in engineering, science and R&#038;D.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Explore the concept of proactive AI and how it anticipates actions rather than waiting for prompts to act intelligently.<\/p>\n","protected":false},"author":263,"featured_media":713356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[423],"brand":[],"service":[],"industry":[],"partners":[],"blog-topic":[394],"content-group":[],"class_list":["post-713355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-artificial-intelligence","blog-topic-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unprompted: When AI becomes proactive - Capgemini UK<\/title>\n<meta name=\"description\" content=\"Explore the concept of proactive AI and how it anticipates actions rather than waiting for prompts to act intelligently.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/unprompted-when-ai-becomes-proactive\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unprompted: When AI becomes proactive\" \/>\n<meta property=\"og:description\" content=\"Explore the world of proactive AI and how it changes the way systems operate beyond mere task execution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/unprompted-when-ai-becomes-proactive\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini UK\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-07T06:34:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-14T06:37:55+00:00\" \/>\n<meta name=\"author\" content=\"Mark Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Unprompted: When AI becomes proactive\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2026\/05\/Web-banners-2880-1800-5.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"bedantadas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/unprompted-when-ai-becomes-proactive\/\",\"url\":\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/unprompted-when-ai-becomes-proactive\/\",\"name\":\"Unprompted: When AI becomes proactive - Capgemini UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/gb-en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/unprompted-when-ai-becomes-proactive\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/unprompted-when-ai-becomes-proactive\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2026\/05\/Web-banners-2880-1800-5.jpg\",\"datePublished\":\"2026-05-07T06:34:47+00:00\",\"dateModified\":\"2026-05-14T06:37:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.capgemini.com\/gb-en\/#\/schema\/person\/92b703c24b5deab19d42ae983e58f9d0\"},\"description\":\"Explore the concept of proactive AI and how it anticipates actions rather than waiting for prompts to act intelligently.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/unprompted-when-ai-becomes-proactive\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/unprompted-when-ai-becomes-proactive\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2026\/05\/Web-banners-2880-1800-5.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2026\/05\/Web-banners-2880-1800-5.jpg\",\"width\":2880,\"height\":1800},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/gb-en\/#website\",\"url\":\"https:\/\/www.capgemini.com\/gb-en\/\",\"name\":\"Capgemini UK\",\"description\":\"Get the future you want\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/gb-en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.capgemini.com\/gb-en\/#\/schema\/person\/92b703c24b5deab19d42ae983e58f9d0\",\"name\":\"bedantadas\",\"url\":\"https:\/\/www.capgemini.com\/gb-en\/author\/bedantadas\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Unprompted: When AI becomes proactive - Capgemini UK","description":"Explore the concept of proactive AI and how it anticipates actions rather than waiting for prompts to act intelligently.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/unprompted-when-ai-becomes-proactive\/","og_locale":"en_GB","og_type":"article","og_title":"Unprompted: When AI becomes proactive","og_description":"Explore the world of proactive AI and how it changes the way systems operate beyond mere task execution.","og_url":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/unprompted-when-ai-becomes-proactive\/","og_site_name":"Capgemini UK","article_published_time":"2026-05-07T06:34:47+00:00","article_modified_time":"2026-05-14T06:37:55+00:00","author":"Mark Roberts","twitter_card":"summary_large_image","twitter_title":"Unprompted: When AI becomes proactive","twitter_image":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2026\/05\/Web-banners-2880-1800-5.jpg","twitter_misc":{"Written by":"bedantadas","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/unprompted-when-ai-becomes-proactive\/","url":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/unprompted-when-ai-becomes-proactive\/","name":"Unprompted: When AI becomes proactive - Capgemini UK","isPartOf":{"@id":"https:\/\/www.capgemini.com\/gb-en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/unprompted-when-ai-becomes-proactive\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/unprompted-when-ai-becomes-proactive\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2026\/05\/Web-banners-2880-1800-5.jpg","datePublished":"2026-05-07T06:34:47+00:00","dateModified":"2026-05-14T06:37:55+00:00","author":{"@id":"https:\/\/www.capgemini.com\/gb-en\/#\/schema\/person\/92b703c24b5deab19d42ae983e58f9d0"},"description":"Explore the concept of proactive AI and how it anticipates actions rather than waiting for prompts to act intelligently.","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/unprompted-when-ai-becomes-proactive\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/unprompted-when-ai-becomes-proactive\/#primaryimage","url":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2026\/05\/Web-banners-2880-1800-5.jpg","contentUrl":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2026\/05\/Web-banners-2880-1800-5.jpg","width":2880,"height":1800},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/gb-en\/#website","url":"https:\/\/www.capgemini.com\/gb-en\/","name":"Capgemini UK","description":"Get the future you want","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/gb-en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.capgemini.com\/gb-en\/#\/schema\/person\/92b703c24b5deab19d42ae983e58f9d0","name":"bedantadas","url":"https:\/\/www.capgemini.com\/gb-en\/author\/bedantadas\/"}]}},"blog_topic_info":[{"id":394,"name":"Innovation"}],"taxonomy_info":{"category":[{"id":1,"name":"Uncategorized","slug":"uncategorized"}],"post_tag":[{"id":423,"name":"Artificial intelligence","slug":"artificial-intelligence"}],"blog-topic":[{"id":394,"name":"Innovation","slug":"innovation"}]},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/gb-en\/insights\/expert-perspectives\/unprompted-when-ai-becomes-proactive\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Unprompted: When AI becomes proactive","url":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/unprompted-when-ai-becomes-proactive\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/unprompted-when-ai-becomes-proactive\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2026\/05\/Web-banners-2880-1800-5.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2026\/05\/Web-banners-2880-1800-5.jpg"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini UK","logo":""},"keywords":["artificial intelligence"],"dateCreated":"2026-05-07T06:34:47Z","datePublished":"2026-05-07T06:34:47Z","dateModified":"2026-05-14T06:37:55Z"},"rendered":"<meta name=\"parsely-title\" content=\"Unprompted: When AI becomes proactive\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/unprompted-when-ai-becomes-proactive\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2026\/05\/Web-banners-2880-1800-5.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2026-05-07T06:34:47Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>\n<meta name=\"parsely-tags\" content=\"artificial intelligence\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"jetpack_featured_media_url":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2026\/05\/Web-banners-2880-1800-5.jpg","archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2026\/05\/Web-banners-2880-1800-5.jpg","featured_image_alt":"","jetpack-related-posts":[{"id":615949,"url":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/influencing-good-outcomes-a-proactive-analytics-led-consumer-duty-monitoring-framework\/","url_meta":{"origin":713355,"position":0},"title":"Influencing good outcomes: a proactive, analytics led, Consumer duty monitoring framework","author":"torapaul","date":"July 24, 2023","format":false,"excerpt":"As we approach the main Consumer Duty implementation deadline, we explore how firms can take a more strategic approach to meeting expectations and unlocking \u201cby design\u201d capability, to influence and pre-empt harms and poor customer outcomes.","rel":"","context":"In \"Automation &amp; AI\"","block_context":{"text":"Automation &amp; AI","link":"https:\/\/www.capgemini.com\/gb-en\/tag\/automation-ai\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/07\/Consumer-Duty-2-002.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/07\/Consumer-Duty-2-002.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/07\/Consumer-Duty-2-002.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":657833,"url":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/five-transformative-trends-in-the-digital-workplace-for-2024\/","url_meta":{"origin":713355,"position":1},"title":"Five transformative trends in the digital workplace for 2024","author":"","date":"January 22, 2024","format":false,"excerpt":"Five transformative trends in the digital workplace for 2024Capgemini22 Jan 2024 FacebookTwitterLinkedin Today's workplace has the potential to be far more than a set of tools and technologies. It can be a philosophy, a lifestyle, a community, and a culture that fosters innovation, empowers employees, and truly puts people first.\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/07\/Web-banner-for-CIS-blog-2024a.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/07\/Web-banner-for-CIS-blog-2024a.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/07\/Web-banner-for-CIS-blog-2024a.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/07\/Web-banner-for-CIS-blog-2024a.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":690311,"url":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/data-driven-energy-support-vulnerable-households\/","url_meta":{"origin":713355,"position":2},"title":"Data &amp; AI can lead the way in identifying and supporting vulnerable energy customers","author":"pameladatta","date":"June 6, 2025","format":false,"excerpt":"Tackling vulnerability requires a united approach backed by technology","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2025\/01\/GettyImages-1491213756.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2025\/01\/GettyImages-1491213756.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2025\/01\/GettyImages-1491213756.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2025\/01\/GettyImages-1491213756.jpeg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":669191,"url":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/insuring-the-future-with-a-payer-provider-partnership\/","url_meta":{"origin":713355,"position":3},"title":"Insuring the future with a payer-provider partnership","author":"pawanballa","date":"September 10, 2024","format":false,"excerpt":"New technologies and regulations make collaboration more valuable than ever.","rel":"","context":"In &quot;Innovation&quot;","block_context":{"text":"Innovation","link":"https:\/\/www.capgemini.com\/gb-en\/category\/innovation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/09\/Health-Blog_CapCom_2880x1800px.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/09\/Health-Blog_CapCom_2880x1800px.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/09\/Health-Blog_CapCom_2880x1800px.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/09\/Health-Blog_CapCom_2880x1800px.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":666337,"url":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/how-can-automotive-brands-capitalise-on-their-new-responsibilities-in-the-agency-model-to-revolutionise-customer-experience\/","url_meta":{"origin":713355,"position":4},"title":"How can automotive brands capitalise on their new responsibilities in the agency model to revolutionise customer experience?","author":"pameladatta","date":"November 29, 2024","format":false,"excerpt":"Discover the paradigm shift needed to meet rising customer expectations.","rel":"","context":"In &quot;CSR&quot;","block_context":{"text":"CSR","link":"https:\/\/www.capgemini.com\/gb-en\/category\/csr\/"},"img":{"alt_text":"Automotive","src":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/09\/Auto-customer-experience.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/09\/Auto-customer-experience.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/09\/Auto-customer-experience.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/09\/Auto-customer-experience.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":694773,"url":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/ai-in-field-services-for-asset-industries\/","url_meta":{"origin":713355,"position":5},"title":"Reimagining field service operations: How AI is powering smarter operations in asset-intensive industries","author":"pameladatta","date":"August 27, 2025","format":false,"excerpt":"Over the past decade, asset-centric industries have steadily modernised their operations by adopting Salesforce Field Service. This powerful solution combines the capabilities of the Salesforce CRM platform with a state-of-the-art scheduling engine and an intuitive mobile app. Crucially, this shift is not merely a technology upgrade. It represents a broader\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2025\/08\/AI-is-powering-smarter-operations-Webpage-2880-x-1800px-copy.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2025\/08\/AI-is-powering-smarter-operations-Webpage-2880-x-1800px-copy.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2025\/08\/AI-is-powering-smarter-operations-Webpage-2880-x-1800px-copy.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2025\/08\/AI-is-powering-smarter-operations-Webpage-2880-x-1800px-copy.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini UK","distributor_original_site_url":"https:\/\/www.capgemini.com\/gb-en","push-errors":false,"featured_image_url":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2026\/05\/Web-banners-2880-1800-5.jpg","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/posts\/713355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/users\/263"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/comments?post=713355"}],"version-history":[{"count":4,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/posts\/713355\/revisions"}],"predecessor-version":[{"id":713363,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/posts\/713355\/revisions\/713363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/media\/713356"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/media?parent=713355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/categories?post=713355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/tags?post=713355"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/brand?post=713355"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/service?post=713355"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/industry?post=713355"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/partners?post=713355"},{"taxonomy":"blog-topic","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/blog-topic?post=713355"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/content-group?post=713355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}