{"id":689244,"date":"2025-06-17T08:02:07","date_gmt":"2025-06-17T08:02:07","guid":{"rendered":"https:\/\/www.capgemini.com\/gb-en\/?p=689244"},"modified":"2026-01-22T07:44:46","modified_gmt":"2026-01-22T07:44:46","slug":"data-storytelling-the-underrated-skill-in-analytics","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/data-storytelling-the-underrated-skill-in-analytics\/","title":{"rendered":"Data Storytelling: The Underrated Skill in Analytics"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Data Storytelling<br><sub>The Underrated Skill in Analytics<\/sub><\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2025\/05\/Olivia-Rennison.jpg?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Olivia Rennison<\/h5><h5 class=\"blog-date\">Jun 17, 2025<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/my-journey-with-capgemini-a-story-of-growth-inclusivity-and-balance\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/my-journey-with-capgemini-a-story-of-growth-inclusivity-and-balance\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-transform-your-analytics-with-compelling-data-storytelling-where-the-magic-lies-not-just-in-the-numbers-but-in-how-you-present-them-to-drive-impactful-decisions\">Transform your analytics with compelling data storytelling, where the magic lies not just in the numbers, but in how you present them to drive impactful decisions.<\/h2>\n\n\n\n<p>Have you ever sat through a meeting where someone is explaining a report that is so busy and packed with numbers, but you leave without learning a thing?<\/p>\n\n\n\n<p>Maybe the content was solid, but the delivery just didn\u2019t land. You\u2019ve probably experienced it &#8211; monotone voice, no structure, no spark. And let\u2019s be honest, in analytics and tech, that happens more than we\u2019d like to admit. We\u2019re often so focused on the accuracy of what we\u2019re saying that we forget to think about <em>how<\/em> we\u2019re saying it.<\/p>\n\n\n\n<p>In my own career, I\u2019ve learned that it\u2019s not just about technical ability. Storytelling, communication and confidence when speaking can completely change how your message is received. That\u2019s why I believe soft skills are just as important as technical skills in AI and analytics.<\/p>\n\n\n\n<p>Why Storytelling Matters in Analytics<\/p>\n\n\n\n<p>Analytics is about uncovering insight. But if you can\u2019t explain your findings in a way that people connect with and understand, then it doesn\u2019t matter how complex your model is or how clean your data is. It just won\u2019t stick.<\/p>\n\n\n\n<p>When we present dashboards, reports or analysis, we\u2019re often hoping to drive change or make decisions. Data doesn\u2019t speak for itself, you do. And the way you present that data is the bridge between insight and action.<\/p>\n\n\n\n<p>I do a lot of personal development around building communication skills, especially public speaking and presenting. It\u2019s something I genuinely enjoy and try to pass on to others in my team and community. But it\u2019s not about becoming a TED speaker overnight. It\u2019s about understanding that presenting is a skill you can build over time, and that small changes can make a big difference.<\/p>\n\n\n\n<p>The Science of How People Take In Information<\/p>\n\n\n\n<p>Here\u2019s something that always stuck with me: when people take in information, only 7 percent comes from the actual words we say. The rest? Around 23 percent is from how we say it &#8211; our tone, pitch and pace. And 70 percent is body language.<\/p>\n\n\n\n<p>So, when we present analysis and insights, it\u2019s not just about being factually correct, it\u2019s about being engaging, confident and human. Are you making eye contact? Do you sound like you care about what you\u2019re saying? Are you giving your audience a reason to care?<\/p>\n\n\n\n<p>The most effective analysts I\u2019ve worked with aren\u2019t just great with Python or Power BI. They know how to read the room, connect with people, and tell the story behind the numbers.<\/p>\n\n\n\n<p>Making Your Presentations More Engaging<\/p>\n\n\n\n<p>There are so many practical things we can do to improve how we present data. A few that have worked for me:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use analogies and metaphors \u2013 Help people relate data to something they already understand. It makes the complex feel simple.<\/li>\n\n\n\n<li>Give structure \u2013 Start with the \u2018so what\u2019, then walk through the supporting points. Avoid drowning people in detail too early.<\/li>\n\n\n\n<li>Visual storytelling \u2013 Don\u2019t just show a graph. Explain what it means, why it matters, and what you recommend.<\/li>\n\n\n\n<li>Vary your tone and pace \u2013 If you sound bored, your audience will be too. Pause to let key points land. Emphasise what matters.<\/li>\n\n\n\n<li>Practice out loud \u2013 It sounds simple, but reading a presentation in your head isn\u2019t the same as saying it aloud. You\u2019ll quickly spot what\u2019s clunky or unclear.<\/li>\n<\/ul>\n\n\n\n<p>Sharing What You Know<\/p>\n\n\n\n<p>What\u2019s been most rewarding for me is not just developing these skills myself, but helping others grow in this space too. Whether that\u2019s through speaking clubs, mentoring or informal coaching, I\u2019ve found that everyone benefits from learning how to tell a better story with their work.<\/p>\n\n\n\n<p>Soft skills often get labelled as \u201cnice to have\u201d in technical roles, but I would argue they are essential. A technically brilliant piece of work that no one understands or acts on is a missed opportunity.<\/p>\n\n\n\n<p>If we want to influence, lead and make an impact with our data, we need to bring it to life.<\/p>\n\n\n\n<p>So next time you are building a presentation or walking someone through a dashboard, ask yourself &#8211; what story am I telling? And how can I make it land?<\/p>\n\n\n\n<p>Bringing It All Together: The Capgemini Approach<\/p>\n\n\n\n<p>Here at Capgemini, we recognise that being a great consultant goes far beyond technical expertise. That\u2019s why we invest time and energy into helping our people become <em>well-rounded<\/em> consultants &#8211; those who cannot only solve the complex data problems but communicate the insight in a way that lands with impact.<\/p>\n\n\n\n<p>Because at the end of the day, we know it\u2019s not just about delivering dashboards or building models, it\u2019s about adding value to our clients. And that happens when we combine the power of data with the power of communication.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-we-re-hiring-for-a-number-of-roles-across-sap-data-and-analytics-rewrite-your-future-with-capgemini\">We\u2019re hiring for a number of roles across SAP, Data and Analytics. Rewrite your future with Capgemini.<\/h4>\n\n\n\n<div class=\"wp-block-cg-blocks-cta-popin-form\"><section class=\"cta-popin-form-block\"><div class=\"container\"><div class=\"cta-popin-btn-wrapper cta-popin-btn-align-center\"><a class=\"cta-popin-btn cta-popin-btn--filled-black \" href=\"https:\/\/bit.ly\/43qkBmK\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Explore our opportunities\" tabindex=\"0\">Explore our opportunities<\/a><\/div><\/div><\/section><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Author<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2025\/05\/Olivia-Rennison.jpg\" alt=\"Olivia Rennison\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPB6517628c_06c2_408f_81ad_a17c8b04f0e5\" data-bs-expert-title=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/olivia-rennison\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Olivia Rennison<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>SAP AI &amp; Analytics<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/olivia-rennison\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Olivia has extensive experience across a wide rang of SAP areas. They specialise in delivering innovative solutions and supporting clients through data-driven decision making within the SAP landscape.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transform your analytics with compelling data storytelling, where the magic lies not just in the numbers, but in how you present them to drive impactful decisions.<\/p>\n","protected":false},"author":71,"featured_media":689076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[],"brand":[],"service":[],"industry":[],"partners":[],"blog-topic":[646],"content-group":[],"class_list":["post-689244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","blog-topic-careers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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