{"id":687543,"date":"2025-04-23T12:08:25","date_gmt":"2025-04-23T12:08:25","guid":{"rendered":"https:\/\/www.capgemini.com\/gb-en\/?p=687543"},"modified":"2026-01-22T07:46:04","modified_gmt":"2026-01-22T07:46:04","slug":"discover-how-consumer-products-companies-can-fulfill-their-health-promises","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/discover-how-consumer-products-companies-can-fulfill-their-health-promises\/","title":{"rendered":"A great consumer health shift is upon us. But how can consumer products companies ensure their entire business delivers on the promise?"},"content":{"rendered":"\n

A great consumer health shift is upon us. But how can consumer products companies ensure their entire business delivers on the promise?<\/h1><\/div><\/div><\/div><\/div>
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Gavin Sotheran<\/h5>
Apr 23, 2025<\/h5><\/div><\/div>
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The consumer health industry is booming. Projections<\/a> indicate the market will grow from $351.46 billion in 2023 to $713.92 by 2033, as shoppers increasingly seek out products and brands that will help them lead healthier, more active lives.<\/p>\n\n\n\n

This explosive growth is driving many traditional consumer products companies to pivot towards health-focused offerings, having recognised personal wellbeing as a rising tide that must be swam with, not against. For example, Twining\u2019s \u2013 a brand that\u2019s brewed up over 100 years of experience in tea \u2013 made a conscious and successful transition into the consumer health space<\/a> by introducing health teas and sparkling ready-to-drink teas<\/a>. Smoothly aligning their products with the growing demand for wellness and personal well-being.<\/p>\n\n\n\n

But brands looking to repeat this success by simply rushing out health-focused lines should think again.<\/p>\n\n\n\n

Drawing on our deep consumer products industry expertise and exclusive insights from Capgemini Research Institute<\/a>\u2019s latest consumer trends report<\/a>, we\u2019ve identified fundamental trends to consider before pouncing on the pivot.<\/p>\n\n\n\n

It’s also what\u2019s on the outside that counts<\/h2>\n\n\n\n

Ultra-processed foods continue to cause challenges for brands<\/a> as they climb higher up the health agenda. Two-thirds of consumers are willing to switch loyalty based on nutrition scores, according to our report, with food scores a key factor in brand choice for 76% of millennials, 71% of Gen Z, and 67% of consumers globally.<\/p>\n\n\n\n

But they\u2019re not the only concern. Though price is still important, according to our research, sustainability is a critical factor in purchasing decisions for 64% of consumers overall. In fact, the proportion of consumers who have paid a premium of 1-5% more for sustainable products shifted from 30% to 38% last year. And 67% of consumers cited failure to show sufficient concern for the environment \u2013 for example ultra-packaged goods \u2013 as a top reason for switching brands and retailers. A further 62% said they actively support brands that demonstrate transparent food waste reduction practices.<\/p>\n\n\n\n

To meet these expectations (and, in some cases, regulatory requirements) an increasing number of companies are focusing on sustainable packaging solutions that go beyond single-use trays and recyclable boxes. For instance, Capgemini is working with a new packaging facility in Morocco to address the very latest client problems, such as fresh consumer concerns around the significant presence of plastic molecules in teabags.<\/a><\/p>\n\n\n\n

By adopting sustainable practices \u2013 not just limited to packaging \u2013 we believe companies can enhance their brand value and appeal to environmentally conscious consumers. But<\/em> they must be able to assure their customers that this philosophy runs deep.<\/p>\n\n\n\n

Are you confident your business delivers beyond your products?<\/h2>\n\n\n\n

In the age of data deep-dives and social media sleuths, companies can\u2019t hide or fudge their duplicities (or perceived duplicities) for long. You need quality assurance end-to-end, through marketing, research & development, finance, employee proposition etc. Everything should sit behind and be true to a strong corporate value because customers will be looking at it and they want the security of feeling that anything they pick up is genuinely good for them and the planet.<\/p>\n\n\n\n

Part of this involves looking at your business models. Traditional business models, where sub-brands operate autonomously with separate factories, warehouses, and delivery systems, are becoming obsolete. Companies like Associated British Foods, which owns Twining\u2019s and Jordans, are recognising the inefficiencies of such models<\/a>. In the future, these inefficiencies will be unsustainable, and companies will need to streamline operations to remain competitive and attractive to sustainability-conscious consumers.<\/p>\n\n\n\n

So, how do you go about it?<\/h2>\n\n\n\n

Armed with our deep industry expertise and market-leading capabilities in data & AI, Capgemini can take an end-to-end approach to transforming your entire business into a consumer health-focused organisation that\u2019s attractive to conscious consumers.<\/p>\n\n\n\n

For example, by running diagnostics to discover how true to your values are you as a consumer-health\/nutrition company. By performing due-diligence to help fix your end-to-end supply chain \u2013 from research & development data science through to packaging, labelling, and vetting\/re-vetted and sourcing suppliers. And, fundamentally, by crafting a solid data strategy that includes integrating data analytics into every aspect of the business to help you make informed decisions quickly.<\/p>\n\n\n\n

This agility is crucial in a market where consumer preferences are constantly evolving, and health consciousness continues to drive their behaviours.<\/p>\n\n\n\n

Get in touch to start tomorrow\u2019s health transformation today.<\/p>\n\n\n\n

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