{"id":644758,"date":"2024-03-08T11:27:11","date_gmt":"2024-03-08T11:27:11","guid":{"rendered":"https:\/\/www.capgemini.com\/gb-en\/?p=644758"},"modified":"2026-01-22T07:54:24","modified_gmt":"2026-01-22T07:54:24","slug":"business-driven-solutions-to-transforming-consumption","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/business-driven-solutions-to-transforming-consumption\/","title":{"rendered":"Business-driven solutions to transforming consumption\u00a0"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1><strong>Business-driven solutions to transforming consumption<\/strong><\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/09\/Laura-Gherasim.jpg?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Laura Gherasim<\/h5><h5 class=\"blog-date\">Mar 8, 2024<\/h5><\/div><\/div><div class=\"brand-image\"><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/gb-en\/?p=644758\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/gb-en\/?p=644758\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>Our current patterns of consumption are deeply inequitable, leaving many without having their basic needs met, while overconsumption threatens our health and produces mountains of waste. New models of consumption could create an estimated \u00a33.5 trillion in business value across the sharing economy, circularity and dematerialisation, but these are yet to scale. So why haven\u2019t innovative business models been mainstreamed?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-our-response-nbsp\"><strong>Our response<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Capgemini and Forum for the Future hosted a breakfast roundtable with sustainability practitioners and innovators&nbsp;from across the retail and consumer goods sectors.<\/p>\n\n\n\n<p>We validated that great ideas to change business models to become more resource-efficient already exist. These ideas include dematerialisation, digitisation, peer-to-peer, made-to-order, repair and maintain and\u202fproduct as a service to name a few.<\/p>\n\n\n\n<p>This was followed by an agreement among attendees that for any shift in business models or consumer behaviours towards sustainability to be successful, it would also need to be desirable and equitable. Lastly, we explored the business opportunities to help solve these problems.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-did-we-learn\"><strong>What did we learn?<\/strong><\/h2>\n\n\n\n<p>\u200b\u200bSeveral consumer goods \u200bbusinesses have made ambitious commitments to resource-efficient business models. While there is lots of experimentation and learning happening in the sector, the path to scale is yet to be unlocked. This requires a shift of the entire system that goes way beyond the business model transformation some are driving.\u202f\u202f&nbsp;<\/p>\n\n\n\n<p>This requires reworking on both the supply and demand sides. The interconnectedness of supply and demand is key and articulating the value of resource-efficient business models in the short, medium, and long term is a critical unlock.\u202f<\/p>\n\n\n\n<p>At the same time, consumers shifting their behaviour is critical and is also challenging for some businesses to measure. Beyond completely adapting their positions to translate resource efficiency into commercially viable models and innovation concepts, brands now need to make the change accessible and engaging to the end user.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>\u201cArticulating the value of resource-efficient business models in the short, medium, and long term is a critical unlock.\u201d<\/em><\/strong>&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-business-driven-solutions-to-shifting-consumption-nbsp\"><strong>Business-driven solutions to shifting consumption\u202f\u202f<\/strong>&nbsp;<\/h2>\n\n\n\n<p>For consumer products and retail organisations to unlock a new consumption reality, they&nbsp;need to shape a path to scale for resource-efficient models by ensuring economic viability, a new cultural narrative, and sustainable choices.<strong>\u202f<\/strong><\/p>\n\n\n\n<p>To delve into some of the nuances of making this happen, change leaders need to take a systemic view, both when designing their resource-efficient solution and delivering the change roadmap.<\/p>\n\n\n\n<p>A new consumption narrative is needed,\u200b\u200b<strong>\u202f<\/strong>where different lifestyles and values coexist enabling people to embrace a new consumption reality. Brands such as\u202f<a href=\"https:\/\/eu.patagonia.com\/gb\/en\/stories\/our-quest-for-circularity\/story-96496.html\" target=\"_blank\" rel=\"noreferrer noopener\">Patagonia<\/a>\u202fare showing us how such cultural shifts are possible and storytelling is key. Sustainable choices can only be achieved through normalising behaviours and&nbsp;enabling the mindset shift that leads to change.<\/p>\n\n\n\n<p>One useful technique is to\u202fidentify \u2018leverage points\u2019 when people are more open to a shift, such as the one experienced during the COVID-19 global pandemic.<\/p>\n\n\n\n<p>Trying to tell stories people do not want to hear is of course a waste of time, so choosing moments when people are receptive and open to thinking differently is key.<\/p>\n\n\n\n<p>Systems thinking alone is not an inspiring story. Stories need to have a villain and a satisfying conclusion, which might be a relatable benefit such as improved health.\u202fLastly, stories need to centre on people and solutions. These days, people are atomised and crave connection. This provides an opportunity to connect people through new models and dialogues around reselling, repairing, tailoring, modifying clothes, or reusing in such a way that people see themselves as part of the collective solution and want to engage in dialogue.<\/p>\n\n\n\n<p>Though our sustainable innovation practice we learnt the value of&nbsp;experimentation in bringing new consumption models to market, demonstrating the art of the possible by engaging the full ecosystem\u202frather than just what is under the control of the business.<\/p>\n\n\n\n<p>Cross-sector collaboration is key in running these large-scale demonstration projects, where partners&nbsp;explore solutions, create a wider more robust understanding of the business case, and identify levers to change such as new technologies or joint marketing to enable scale.\u200b\u200b One example is the\u202f<a href=\"https:\/\/www.projectdxm.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">technology platform DXM<\/a>, invested in by Carhartt and Shahi among others.\u202f The platform pairs its \u201cdigital tailor\u201d 3D modelling of people\u2019s dimensions with their material and style choices with local manufacturers, thereby reducing material, transport, and stock waste and offering the exact product, fit, and potential price desired.<\/p>\n\n\n\n<p>To bring these to life, we learnt that finding a laser focus (for example, with certain material flows like plastic),&nbsp;leveraging innovative financing structures, embracing new valuation tools, accounting for externalities as part of the business case or embracing new valuation tools\u202fare key to help build a viable business case at an organisational level.<\/p>\n\n\n\n<p>Lastly, to enable scale, the entire business needs to be on board.<strong>\u202f<\/strong>At a very practical level, internal teams need to go on the journey of building the foundation to make the right decisions, gain the courage to grab the opportunity of setting the course for this agenda, and finally, take responsibility for their role in driving change. This calls for an evolution in skills, both soft and hard, as well as building an internal innovation-driven culture that champions a regenerative purpose and social equity across the entire business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-be-part-of-the-conversation-and-make-a-difference-nbsp\"><strong>Be part of the conversation and make a difference<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Join like-minded professionals from across the consumer products and apparel sectors, on <strong>20 March<\/strong> to explore the importance of Climate Adaptation.&nbsp;<\/p>\n\n\n\n<p>Learn more and register your interest <a href=\"https:\/\/www.capgemini.com\/gb-en\/news\/events\/join-us-to-discuss-the-importance-of-climate-adaption\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp;&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Meet our expert<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/09\/Laura-Gherasim.jpg\" alt=\"Laura Gherasim\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Laura Gherasim<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Director, Sustainable Futures, Capgemini Invent<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Laura is a corporate sustainability expert with experience of working for FTSE 100 companies, focussing on developing and scaling viable impact driven solutions at a global level. Laura has a track record of unlocking social and environmental outcomes, business growth and profitability through positive impact strategies, disruptive innovation and new business models. Laura has also worked internationally, leading interdisciplinary teams, working with NGOs and managing relationships with external partners.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Our economy consumes finite natural resources faster than they regenerate. <\/p>\n","protected":false},"author":301,"featured_media":644777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"65968d8f-c913-4366-9511-01675c7b5557\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"30","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[3],"tags":[241],"brand":[30],"service":[359],"industry":[36],"partners":[],"blog-topic":[426],"content-group":[],"class_list":["post-644758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","tag-consumer-products","brand-capgemini","service-intelligent-business-operations","industry-consumer-products","blog-topic-business-ops"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business-driven solutions to transforming consumption\u00a0 - Capgemini UK<\/title>\n<meta name=\"description\" content=\"Our economy consumes finite natural resources faster than they regenerate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/business-driven-solutions-to-transforming-consumption\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business-driven solutions to transforming consumption\u00a0\" \/>\n<meta property=\"og:description\" content=\"Our economy consumes finite natural resources faster than they regenerate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/business-driven-solutions-to-transforming-consumption\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini UK\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-08T11:27:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-22T07:54:24+00:00\" \/>\n<meta name=\"author\" content=\"Laura Gherasim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/03\/Climate-Adaptation-campaign_.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pameladatta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/business-driven-solutions-to-transforming-consumption\/\",\"url\":\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/business-driven-solutions-to-transforming-consumption\/\",\"name\":\"Business-driven solutions to transforming consumption\u00a0 - Capgemini UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/gb-en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/business-driven-solutions-to-transforming-consumption\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/business-driven-solutions-to-transforming-consumption\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/03\/Climate-Adaptation-campaign_.jpg\",\"datePublished\":\"2024-03-08T11:27:11+00:00\",\"dateModified\":\"2026-01-22T07:54:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.capgemini.com\/gb-en\/#\/schema\/person\/ba420545624e411851e84bb8ef2c0281\"},\"description\":\"Our economy consumes finite natural resources faster than they regenerate.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/business-driven-solutions-to-transforming-consumption\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/business-driven-solutions-to-transforming-consumption\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/03\/Climate-Adaptation-campaign_.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/03\/Climate-Adaptation-campaign_.jpg\",\"width\":2880,\"height\":1800},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/gb-en\/#website\",\"url\":\"https:\/\/www.capgemini.com\/gb-en\/\",\"name\":\"Capgemini UK\",\"description\":\"Get the future you want\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/gb-en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.capgemini.com\/gb-en\/#\/schema\/person\/ba420545624e411851e84bb8ef2c0281\",\"name\":\"pameladatta\",\"url\":\"https:\/\/www.capgemini.com\/gb-en\/author\/pameladatta\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Business-driven solutions to transforming consumption\u00a0 - Capgemini UK","description":"Our economy consumes finite natural resources faster than they regenerate.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/business-driven-solutions-to-transforming-consumption\/","og_locale":"en_GB","og_type":"article","og_title":"Business-driven solutions to transforming consumption\u00a0","og_description":"Our economy consumes finite natural resources faster than they regenerate.","og_url":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/business-driven-solutions-to-transforming-consumption\/","og_site_name":"Capgemini UK","article_published_time":"2024-03-08T11:27:11+00:00","article_modified_time":"2026-01-22T07:54:24+00:00","author":"Laura Gherasim","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/03\/Climate-Adaptation-campaign_.jpg","twitter_misc":{"Written by":"pameladatta","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/business-driven-solutions-to-transforming-consumption\/","url":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/business-driven-solutions-to-transforming-consumption\/","name":"Business-driven solutions to transforming consumption\u00a0 - Capgemini UK","isPartOf":{"@id":"https:\/\/www.capgemini.com\/gb-en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/business-driven-solutions-to-transforming-consumption\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/business-driven-solutions-to-transforming-consumption\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/03\/Climate-Adaptation-campaign_.jpg","datePublished":"2024-03-08T11:27:11+00:00","dateModified":"2026-01-22T07:54:24+00:00","author":{"@id":"https:\/\/www.capgemini.com\/gb-en\/#\/schema\/person\/ba420545624e411851e84bb8ef2c0281"},"description":"Our economy consumes finite natural resources faster than they regenerate.","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/business-driven-solutions-to-transforming-consumption\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/business-driven-solutions-to-transforming-consumption\/#primaryimage","url":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/03\/Climate-Adaptation-campaign_.jpg","contentUrl":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/03\/Climate-Adaptation-campaign_.jpg","width":2880,"height":1800},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/gb-en\/#website","url":"https:\/\/www.capgemini.com\/gb-en\/","name":"Capgemini UK","description":"Get the future you want","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/gb-en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.capgemini.com\/gb-en\/#\/schema\/person\/ba420545624e411851e84bb8ef2c0281","name":"pameladatta","url":"https:\/\/www.capgemini.com\/gb-en\/author\/pameladatta\/"}]}},"blog_topic_info":[{"id":426,"name":"Business operations"}],"taxonomy_info":{"category":[{"id":3,"name":"Innovation","slug":"innovation"}],"post_tag":[{"id":241,"name":"consumer products","slug":"consumer-products"}],"brand":[{"id":30,"name":"Capgemini","slug":"capgemini"}],"service":[{"id":359,"name":"Intelligent business operations","slug":"intelligent-business-operations"}],"industry":[{"id":36,"name":"Consumer products","slug":"consumer-products"}],"blog-topic":[{"id":426,"name":"Business operations","slug":"business-ops"}]},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/gb-en\/insights\/expert-perspectives\/business-driven-solutions-to-transforming-consumption\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Business-driven solutions to transforming consumption\u00a0","url":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/business-driven-solutions-to-transforming-consumption\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/business-driven-solutions-to-transforming-consumption\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/03\/Climate-Adaptation-campaign_.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/03\/Climate-Adaptation-campaign_.jpg"},"articleSection":"Innovation","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini UK","logo":""},"keywords":["consumer products"],"dateCreated":"2024-03-08T11:27:11Z","datePublished":"2024-03-08T11:27:11Z","dateModified":"2026-01-22T07:54:24Z"},"rendered":"<meta name=\"parsely-title\" content=\"Business-driven solutions to transforming consumption\u00a0\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/business-driven-solutions-to-transforming-consumption\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/03\/Climate-Adaptation-campaign_.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2024-03-08T11:27:11Z\" \/>\n<meta name=\"parsely-section\" content=\"Innovation\" \/>\n<meta name=\"parsely-tags\" content=\"consumer products\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"jetpack_featured_media_url":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/03\/Climate-Adaptation-campaign_.jpg","archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/03\/Climate-Adaptation-campaign_.jpg","featured_image_alt":"","jetpack-related-posts":[{"id":680078,"url":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/river-health-innovation-by-capgemini-water-solutions\/","url_meta":{"origin":644758,"position":0},"title":"Rethinking River Health: Capgemini and Additive Catchments approach to transforming water industry performance","author":"pameladatta","date":"February 18, 2025","format":false,"excerpt":"The health of our rivers is in dire straits. Up to 90% of England\u2019s most precious river habitats have been destroyed by pollution, only 14% of the UK\u2019s rivers are in good ecological health, every single one fails to meet chemical standards, and an alarming 75% pose a serious risk\u2026","rel":"","context":"In &quot;Innovation&quot;","block_context":{"text":"Innovation","link":"https:\/\/www.capgemini.com\/gb-en\/category\/innovation\/"},"img":{"alt_text":"water management","src":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2025\/02\/Rethinking-River-Health-web-banner.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2025\/02\/Rethinking-River-Health-web-banner.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2025\/02\/Rethinking-River-Health-web-banner.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2025\/02\/Rethinking-River-Health-web-banner.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":675765,"url":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/transforming-pricing-strategies-through-advanced-insights\/","url_meta":{"origin":644758,"position":1},"title":"Evolving beyond the basics: How to create leading pricing and promotion strategies through advanced analytics","author":"pameladatta","date":"November 21, 2024","format":false,"excerpt":"In this article, we delve into the intricacies of pricing and promotions analytics, explore the questions businesses frequently grapple with, discuss the challenges of finding answers, and illustrate how data science can offer effective solutions.\u202f","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/06\/Analytics-AI.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/06\/Analytics-AI.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/06\/Analytics-AI.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/06\/Analytics-AI.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":674200,"url":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/how-retailers-are-unlocking-data-driven-strategies-with-ai\/","url_meta":{"origin":644758,"position":2},"title":"How retailers are unlocking data-driven strategies with AI","author":"mchaudhari","date":"October 29, 2024","format":false,"excerpt":"Senior data executives from top consumer products and retail brands share how data and AI are transforming their business at Big Data LDN London as part of the Capgemini- hosted panel discussion, in partnership with Women in Data\u00ae.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/11\/Retail-holiday-trends.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/11\/Retail-holiday-trends.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/11\/Retail-holiday-trends.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/11\/Retail-holiday-trends.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":598017,"url":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/leveraging-the-saas-revolution\/","url_meta":{"origin":644758,"position":3},"title":"Leveraging the SaaS revolution","author":"torapaul","date":"April 25, 2023","format":false,"excerpt":"How energy retailers in the UK are transforming their customer experience and consolidating their cash position?","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.capgemini.com\/gb-en\/category\/technology\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/08\/GBS-POV-web-banner.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/08\/GBS-POV-web-banner.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/08\/GBS-POV-web-banner.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/08\/GBS-POV-web-banner.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":677825,"url":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/transforming-customer-feedback-into-actionable-insights-a-strategic-approach\/","url_meta":{"origin":644758,"position":4},"title":"Transforming customer feedback into actionable insights \u2013 a strategic approach","author":"pawanballa","date":"November 14, 2024","format":false,"excerpt":"How can financial institutions better understand their customers\u2019 needs and preferences? Customer feedback may be the single most powerful tool at your disposal \u2013 but there\u2019s a catch.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2025\/01\/Banner1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2025\/01\/Banner1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2025\/01\/Banner1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2025\/01\/Banner1.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":706391,"url":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/driving-innovation-in-finance-pega-infinity-vs-java-ee-solutions\/","url_meta":{"origin":644758,"position":5},"title":"Driving innovation in financial services: Pega Infinity vs. Java EE solutions","author":"pawanballa","date":"January 16, 2026","format":false,"excerpt":"Driving innovation in financial services","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Pega vs Java EE","src":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2026\/01\/LandingPage.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2026\/01\/LandingPage.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2026\/01\/LandingPage.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2026\/01\/LandingPage.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini UK","distributor_original_site_url":"https:\/\/www.capgemini.com\/gb-en","push-errors":false,"featured_image_url":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/03\/Climate-Adaptation-campaign_.jpg","author_title":"Laura Gherasim","author_thumbnail_url":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/09\/Laura-Gherasim.jpg?w=960","author_thumbnail_alt":"","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/posts\/644758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/users\/301"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/comments?post=644758"}],"version-history":[{"count":14,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/posts\/644758\/revisions"}],"predecessor-version":[{"id":699004,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/posts\/644758\/revisions\/699004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/media\/644777"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/media?parent=644758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/categories?post=644758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/tags?post=644758"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/brand?post=644758"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/service?post=644758"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/industry?post=644758"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/partners?post=644758"},{"taxonomy":"blog-topic","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/blog-topic?post=644758"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/content-group?post=644758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}