{"id":634559,"date":"2023-11-07T13:01:29","date_gmt":"2023-11-07T13:01:29","guid":{"rendered":"https:\/\/www.capgemini.com\/gb-en\/?p=634559"},"modified":"2025-09-25T14:41:10","modified_gmt":"2025-09-25T14:41:10","slug":"introduction-to-data-driven-customer-experience-cx-within-automotive-sales-and-service","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/introduction-to-data-driven-customer-experience-cx-within-automotive-sales-and-service\/","title":{"rendered":"Introduction to data driven customer experience (CX) within automotive sales and service"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Introduction to data driven customer experience (CX) within automotive sales and service<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/cg-logo.png?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Capgemini<\/h5><h5 class=\"blog-date\">Nov 15, 2023<\/h5><\/div><\/div><div class=\"brand-image\"><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/introduction-to-data-driven-customer-experience-cx-within-automotive-sales-and-service\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/introduction-to-data-driven-customer-experience-cx-within-automotive-sales-and-service\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">The Automotive sector faces many challenges over the next decade as it grapples with the creation of new business models, evolving customer expectations and the shift to net zero. The current OEM, dealer and customer ecosystem is characterised by fragmented and siloed processes, applications, and business drivers. Over a series of blogs, we will discuss how these business challenges can be met by putting the customer at the centre.<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/gb-en\/?p=634559\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/gb-en\/?p=634559&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/gb-en\/?p=634559&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>In today&#8217;s rapidly evolving automotive industry, automotive businesses face several challenges when it comes to creating data-driven relevant experiences for their customers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>End-to-end journeys<\/strong> &#8211; Transition to online sales and the need for the OEM to take over the end-to-end sales experience.<\/li>\n\n\n\n<li><strong>EV evolution<\/strong> &#8211; Transition to EVs and the additional complexity of the customer journey, combined with intense competition from new entrants to the industry, such as new Chinese brands.<\/li>\n\n\n\n<li><strong>New channels of engagement<\/strong> &#8211; Rise of alternative engagement technologies such as the Metaverse, meaning again a more complex multi-channel buying experience.<\/li>\n\n\n\n<li><strong>Sustainability<\/strong> &#8211; Movement towards sustainability in the industry, again driving the need for better data to understand products, supply chains, customer behaviours, etc.<\/li>\n\n\n\n<li><strong>Profitability<\/strong> &#8211; Squeeze on profitability due to turbulent macro-economic situation, meaning more focus on aftersales as a profit engine.<\/li>\n<\/ul>\n\n\n\n<p>As well as more data specific challenges:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data silos<\/strong>: Multiple disconnected data sources make it challenging to get a holistic view of the customer, impacting service quality and retention.<\/li>\n\n\n\n<li><strong>Data quality<\/strong>: Incomplete, inconsistent, or inaccurate data hampers the creation of accurate and relevant experiences.<\/li>\n\n\n\n<li><strong>Generative AI<\/strong>: Uncertainty exists regarding the operational and customer value of generative AI.<\/li>\n<\/ul>\n\n\n\n<p>Data Driven Customer Experience (DDCX) is a framework that helps businesses use data and analytics to understand more about the trends and behaviours in the market, and help businesses understand more about their customers so they can meet these rising customer expectations.<\/p>\n\n\n\n<p>To overcome these challenges, automotive businesses need to prioritise data strategy and data management, and invest in the right people, processes, and technology. DDCX is a powerful tool that can help automotive businesses improve customer engagement and lifetime value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-our-approach-to-ddcx\">Our approach to DDCX<\/h2>\n\n\n\n<p>At Capgemini, our Data Driven Customer Experience (DDCX) offering defines the tools and techniques that businesses can use to learn more about the data they are collecting, identify gaps and bring multiple data sources together. By analysing insights across customers, products, and services, they can activate enhanced marketing, commerce, and customer service strategies.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"888\" height=\"458\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/11\/DDCX.png?w=888\" alt=\"\" class=\"wp-image-634605\" srcset=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/11\/DDCX.png 888w, https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/11\/DDCX.png?resize=300,155 300w, https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/11\/DDCX.png?resize=768,396 768w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\" \/><\/figure>\n\n\n\n<p>The DDCX framework organises the following inputs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Top-down business strategy<\/strong> \u2013 For example, defining a holistic journey across sales and service within the context of new EV experiences and evolving business models.<\/li>\n\n\n\n<li><strong>Data strategy and collection<\/strong> \u2013 Assessing the data available in the business and industry and ensuring the right data is brought together from disparate source systems via faster more real-time connectors to enable relevant experiences.\n<ul class=\"wp-block-list\">\n<li><strong>Zero party data<\/strong> &#8211; Customers are willing to share more about who they are via self-declared forms, my account, and surveys. E.g., I am interested in looking at a new car, these are my criteria.<\/li>\n\n\n\n<li><strong>First-party data<\/strong>:\n<ul class=\"wp-block-list\">\n<li><strong>Behavioural and transactional data<\/strong> &#8211; Customers are using various digital properties and channels to engage with brands, including self-serve portals, e-commerce websites for browsing and configuring vehicles, calling customer service, using chatbots, and browsing branded content online and mobile apps.<\/li>\n\n\n\n<li><strong>Connected car data<\/strong> \u2013 Connected car data is transforming the automotive sector. This data caninclude vehicle performance, diagnostics, location, driver behaviour and usage patterns.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Second-party data<\/strong> &#8211; Businesses are looking to partner with online aggregators such as Auto Trader and CarWow to fill the gap in terms of customer profiles buying their brand and what\u2019s selling well in the marketplace. Creating EV segments for example.<\/li>\n\n\n\n<li><strong>Third-party data<\/strong> &#8211; Automotive companies can enhance their existing data services by either buying information from providers<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Single customer view<\/strong> \u2013 Create a single view of your customer, stitch profiles together across unknown and known and apply a layer of analytics to define who that customer is and what the next best thing to recommend\/sell\/support them is and should be.<\/li>\n\n\n\n<li><strong>Omni-channel strategy<\/strong> &#8211; Ensure that the recommendation made is enabled across an end-to-end designed and orchestrated experience.<\/li>\n\n\n\n<li><strong>Data driven activation<\/strong> \u2013 Use data to automate and personalise recommendations, plus the next best actions for the customer through a unified and orchestrated UX.<\/li>\n\n\n\n<li><strong>Measurement and optimisation<\/strong> \u2013 Ensure that every experience delivered to the customer is measured and tracked so the business can learn and evolve.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Summary<\/h2>\n\n\n\n<p>The DDCX framework is designed to enable new data-driven experiences across the industry, unleashing the power of multiple data points to provide a holistic, synchronised, and optimised journey. This is built on the back of a strong data management strategy encompassing technology, people and processes. In our next blog post, we will demonstrate through example automotive use cases how using Capgemini\u2019s DDCX framework in combination with the Salesforce technology stack can help your business create better customer experiences and a foundation for innovation.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/11\/Richard-Pay-002.jpg\" alt=\"Richard Pay\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPB6495e802_ea0a_49f1_a6ac_cde7be1bf152\" data-bs-expert-title=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Richard Pay<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Senior Salesforce Solution Lead<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Richard is a highly experienced Salesforce Solution Lead with over 25 years of commercial experience mainly in the Automotive Sales, Vehicle Remarketing and Leasing industries. He is excited by how new technologies can be enabler to enhanced customer experiences in the Automotive space. <\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/11\/Wilson-Gong-002.jpg\" alt=\"Wilson Gong\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPB60b6779d_5b93_4bcd_8681_1d361996d9d6\" data-bs-expert-title=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Wilson Gong<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Salesforce Marketing Cloud Architect<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Wilson is an experienced Salesforce architect in Capgemini with over 10 years of Salesforce CRM &#038; Marketing experience. He has extensive experience working as an architect designing Salesforce solutions particularly on Marketing Cloud across multiple industries such as Transportation &#038; Hospitality, Retail and Energy &#038; Utilities. He is also a certified Salesforce System and Application Architect with 32 certificates.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/11\/Rebecca-Rusby-002.jpg\" alt=\"Rebecca Rusby\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPB0c01b959_ccbd_4f8c_bb8a_8a32503355b6\" data-bs-expert-title=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Rebecca Rusby<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Data Driven Customer Experience Lead<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Rebecca is a business leader working across a variety of industries and on a diverse range of challenges, all centred around improving the way businesses utilise data, analytics and enabling technologies to optimise customer experience, across commerce, marketing, sales, and customer service. Rebecca is committed and passionate about improving knowledge of new growing areas of data and CX best practices.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>The Automotive sector faces many challenges over the next decade as it grapples with the creation of new business models, evolving customer expectations and the shift to net zero. <\/p>\n","protected":false},"author":189,"featured_media":617835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"43e00bf7-75c8-4add-b898-df31ae5b1b71\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"30","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[3],"tags":[277,233,17,232],"brand":[30],"service":[],"industry":[],"partners":[],"blog-topic":[394],"content-group":[],"class_list":["post-634559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","tag-automotive","tag-digital","tag-innovation","tag-transformation","brand-capgemini","blog-topic-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introduction to DDCX within Automotive Sales and Service<\/title>\n<meta name=\"description\" content=\"At Capgemini, our DDCX offering defines the tools and techniques that businesses can use to learn more about the data they are collecting\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/introduction-to-data-driven-customer-experience-cx-within-automotive-sales-and-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introduction to data driven customer experience (CX) within automotive sales and service\" \/>\n<meta property=\"og:description\" content=\"At Capgemini, our DDCX offering defines the tools and techniques that businesses can use to learn more about the data they are collecting\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/introduction-to-data-driven-customer-experience-cx-within-automotive-sales-and-service\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini UK\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-07T13:01:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-25T14:41:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/08\/next-wave-of-innovation-around-data-driven-sustainability.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1469\" \/>\n\t<meta property=\"og:image:height\" content=\"981\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Capgemini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"torapaul\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/introduction-to-data-driven-customer-experience-cx-within-automotive-sales-and-service\/\",\"url\":\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/introduction-to-data-driven-customer-experience-cx-within-automotive-sales-and-service\/\",\"name\":\"Introduction to DDCX within Automotive Sales and Service\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/gb-en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/introduction-to-data-driven-customer-experience-cx-within-automotive-sales-and-service\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/introduction-to-data-driven-customer-experience-cx-within-automotive-sales-and-service\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/08\/next-wave-of-innovation-around-data-driven-sustainability.jpg\",\"datePublished\":\"2023-11-07T13:01:29+00:00\",\"dateModified\":\"2025-09-25T14:41:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.capgemini.com\/gb-en\/#\/schema\/person\/8bb080db2ccd2d49ec08d827f1d07155\"},\"description\":\"At Capgemini, our DDCX offering defines the tools and techniques that businesses can use to learn more about the data they are collecting\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/introduction-to-data-driven-customer-experience-cx-within-automotive-sales-and-service\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/introduction-to-data-driven-customer-experience-cx-within-automotive-sales-and-service\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/08\/next-wave-of-innovation-around-data-driven-sustainability.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/08\/next-wave-of-innovation-around-data-driven-sustainability.jpg\",\"width\":1469,\"height\":981},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/gb-en\/#website\",\"url\":\"https:\/\/www.capgemini.com\/gb-en\/\",\"name\":\"Capgemini UK\",\"description\":\"Get the future you want\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/gb-en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.capgemini.com\/gb-en\/#\/schema\/person\/8bb080db2ccd2d49ec08d827f1d07155\",\"name\":\"torapaul\",\"url\":\"https:\/\/www.capgemini.com\/gb-en\/author\/torapaul\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Introduction to DDCX within Automotive Sales and Service","description":"At Capgemini, our DDCX offering defines the tools and techniques that businesses can use to learn more about the data they are collecting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/introduction-to-data-driven-customer-experience-cx-within-automotive-sales-and-service\/","og_locale":"en_GB","og_type":"article","og_title":"Introduction to data driven customer experience (CX) within automotive sales and service","og_description":"At Capgemini, our DDCX offering defines the tools and techniques that businesses can use to learn more about the data they are collecting","og_url":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/introduction-to-data-driven-customer-experience-cx-within-automotive-sales-and-service\/","og_site_name":"Capgemini UK","article_published_time":"2023-11-07T13:01:29+00:00","article_modified_time":"2025-09-25T14:41:10+00:00","og_image":[{"width":1469,"height":981,"url":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/08\/next-wave-of-innovation-around-data-driven-sustainability.jpg","type":"image\/jpeg"}],"author":"Capgemini","twitter_card":"summary_large_image","twitter_misc":{"Written by":"torapaul","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/introduction-to-data-driven-customer-experience-cx-within-automotive-sales-and-service\/","url":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/introduction-to-data-driven-customer-experience-cx-within-automotive-sales-and-service\/","name":"Introduction to DDCX within Automotive Sales and Service","isPartOf":{"@id":"https:\/\/www.capgemini.com\/gb-en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/introduction-to-data-driven-customer-experience-cx-within-automotive-sales-and-service\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/introduction-to-data-driven-customer-experience-cx-within-automotive-sales-and-service\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/08\/next-wave-of-innovation-around-data-driven-sustainability.jpg","datePublished":"2023-11-07T13:01:29+00:00","dateModified":"2025-09-25T14:41:10+00:00","author":{"@id":"https:\/\/www.capgemini.com\/gb-en\/#\/schema\/person\/8bb080db2ccd2d49ec08d827f1d07155"},"description":"At Capgemini, our DDCX offering defines the tools and techniques that businesses can use to learn more about the data they are collecting","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/introduction-to-data-driven-customer-experience-cx-within-automotive-sales-and-service\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/introduction-to-data-driven-customer-experience-cx-within-automotive-sales-and-service\/#primaryimage","url":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/08\/next-wave-of-innovation-around-data-driven-sustainability.jpg","contentUrl":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/08\/next-wave-of-innovation-around-data-driven-sustainability.jpg","width":1469,"height":981},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/gb-en\/#website","url":"https:\/\/www.capgemini.com\/gb-en\/","name":"Capgemini UK","description":"Get the future you want","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/gb-en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.capgemini.com\/gb-en\/#\/schema\/person\/8bb080db2ccd2d49ec08d827f1d07155","name":"torapaul","url":"https:\/\/www.capgemini.com\/gb-en\/author\/torapaul\/"}]}},"blog_topic_info":[{"id":394,"name":"Innovation"}],"taxonomy_info":{"category":[{"id":3,"name":"Innovation","slug":"innovation"}],"post_tag":[{"id":277,"name":"automotive","slug":"automotive"},{"id":233,"name":"Digital","slug":"digital"},{"id":17,"name":"Innovation","slug":"innovation"},{"id":232,"name":"Transformation","slug":"transformation"}],"brand":[{"id":30,"name":"Capgemini","slug":"capgemini"}],"blog-topic":[{"id":394,"name":"Innovation","slug":"innovation"}]},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/gb-en\/insights\/expert-perspectives\/introduction-to-data-driven-customer-experience-cx-within-automotive-sales-and-service\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Introduction to data driven customer experience (CX) within automotive sales and service","url":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/introduction-to-data-driven-customer-experience-cx-within-automotive-sales-and-service\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/introduction-to-data-driven-customer-experience-cx-within-automotive-sales-and-service\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/08\/next-wave-of-innovation-around-data-driven-sustainability.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/08\/next-wave-of-innovation-around-data-driven-sustainability.jpg"},"articleSection":"Innovation","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini UK","logo":""},"keywords":["automotive","digital","innovation","transformation"],"dateCreated":"2023-11-07T13:01:29Z","datePublished":"2023-11-07T13:01:29Z","dateModified":"2025-09-25T14:41:10Z"},"rendered":"<meta name=\"parsely-title\" content=\"Introduction to data driven customer experience (CX) within automotive sales and service\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/introduction-to-data-driven-customer-experience-cx-within-automotive-sales-and-service\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/08\/next-wave-of-innovation-around-data-driven-sustainability.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2023-11-07T13:01:29Z\" \/>\n<meta name=\"parsely-section\" content=\"Innovation\" \/>\n<meta name=\"parsely-tags\" content=\"automotive,digital,innovation,transformation\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"jetpack_featured_media_url":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/08\/next-wave-of-innovation-around-data-driven-sustainability.jpg","archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/08\/next-wave-of-innovation-around-data-driven-sustainability.jpg","featured_image_alt":"","jetpack-related-posts":[{"id":634614,"url":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/exploring-use-cases-for-data-driven-customer-experience-cx-within-automotive-sales-and-service\/","url_meta":{"origin":634559,"position":0},"title":"Exploring use cases for data driven customer experience (CX) within automotive sales and service","author":"torapaul","date":"November 7, 2023","format":false,"excerpt":"DDCX uses the following set of techniques to unlock the potential of data to solve business problems.","rel":"","context":"In &quot;Innovation&quot;","block_context":{"text":"Innovation","link":"https:\/\/www.capgemini.com\/gb-en\/category\/innovation\/"},"img":{"alt_text":"Automotive Industry","src":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/02\/Automotive-main-landing-page-banner_2880x1800px.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/02\/Automotive-main-landing-page-banner_2880x1800px.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/02\/Automotive-main-landing-page-banner_2880x1800px.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/02\/Automotive-main-landing-page-banner_2880x1800px.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":634632,"url":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/ddcx-salesforce-reference-architecture-for-automotive-sales-and-service\/","url_meta":{"origin":634559,"position":1},"title":"DDCX salesforce reference architecture for automotive sales and service","author":"torapaul","date":"November 7, 2023","format":false,"excerpt":"In our final segment of Data Driven Customer Experience (DDCX) within automotive sector, we are going to cover the Salesforce reference architecture which can be used to realise the power of data within this industry.","rel":"","context":"In &quot;Innovation&quot;","block_context":{"text":"Innovation","link":"https:\/\/www.capgemini.com\/gb-en\/category\/innovation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2020\/02\/CRI_Sustainability-in-Automotive_12102022-CommskitDotCom_Banner_2880X1800.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2020\/02\/CRI_Sustainability-in-Automotive_12102022-CommskitDotCom_Banner_2880X1800.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2020\/02\/CRI_Sustainability-in-Automotive_12102022-CommskitDotCom_Banner_2880X1800.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2020\/02\/CRI_Sustainability-in-Automotive_12102022-CommskitDotCom_Banner_2880X1800.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":666337,"url":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/how-can-automotive-brands-capitalise-on-their-new-responsibilities-in-the-agency-model-to-revolutionise-customer-experience\/","url_meta":{"origin":634559,"position":2},"title":"How can automotive brands capitalise on their new responsibilities in the agency model to revolutionise customer experience?","author":"pameladatta","date":"November 29, 2024","format":false,"excerpt":"Discover the paradigm shift needed to meet rising customer expectations.","rel":"","context":"In &quot;CSR&quot;","block_context":{"text":"CSR","link":"https:\/\/www.capgemini.com\/gb-en\/category\/csr\/"},"img":{"alt_text":"Automotive","src":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/09\/Auto-customer-experience.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/09\/Auto-customer-experience.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/09\/Auto-customer-experience.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/09\/Auto-customer-experience.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":661611,"url":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/why-cant-purchasing-your-next-car-be-as-easy-as-upgrading-your-phone\/","url_meta":{"origin":634559,"position":3},"title":"Why can\u2019t upgrading your car be as easy as upgrading your phone?","author":"pameladatta","date":"August 27, 2024","format":false,"excerpt":"Why can\u2019t upgrading your car be as easy as upgrading your phone?","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/08\/Image-digital-renewals.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/08\/Image-digital-renewals.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/08\/Image-digital-renewals.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/08\/Image-digital-renewals.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":654829,"url":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/introducing-beyond-d2c-the-next-step-to-unlock-lasting-and-worthwhile-sales-transformation\/","url_meta":{"origin":634559,"position":4},"title":"Why transitioning to an agency model can help automotive brands increase sales, improve retention, and transform customer experience","author":"pameladatta","date":"August 27, 2024","format":false,"excerpt":"Discover the benefits of transitioning to an agency model in automotive.","rel":"","context":"In &quot;Innovation&quot;","block_context":{"text":"Innovation","link":"https:\/\/www.capgemini.com\/gb-en\/category\/innovation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/07\/Automotive_4.png.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/07\/Automotive_4.png.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/07\/Automotive_4.png.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/07\/Automotive_4.png.jpeg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":664798,"url":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/why-and-how-to-keep-ownership-and-connected-services-front-of-mind-during-the-great-direct-to-consumer-sales-transformation\/","url_meta":{"origin":634559,"position":5},"title":"Why and how to keep ownership and connected services front-of-mind during the great direct-to-consumer sales transformation.","author":"pameladatta","date":"September 11, 2024","format":false,"excerpt":"Automotive: Extending the direct-to-consumer model into the ownership phase.","rel":"","context":"In &quot;CSR&quot;","block_context":{"text":"CSR","link":"https:\/\/www.capgemini.com\/gb-en\/category\/csr\/"},"img":{"alt_text":"Automotive","src":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/09\/Automotive_banner_webapge.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/09\/Automotive_banner_webapge.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/09\/Automotive_banner_webapge.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/09\/Automotive_banner_webapge.jpeg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini UK","distributor_original_site_url":"https:\/\/www.capgemini.com\/gb-en","push-errors":false,"featured_image_url":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/08\/next-wave-of-innovation-around-data-driven-sustainability.jpg","author_title":"Mike Jones","author_thumbnail_url":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/08\/Mike-Jones_Revised.jpg?w=355","author_thumbnail_alt":"","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/posts\/634559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/users\/189"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/comments?post=634559"}],"version-history":[{"count":15,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/posts\/634559\/revisions"}],"predecessor-version":[{"id":699018,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/posts\/634559\/revisions\/699018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/media\/617835"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/media?parent=634559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/categories?post=634559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/tags?post=634559"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/brand?post=634559"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/service?post=634559"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/industry?post=634559"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/partners?post=634559"},{"taxonomy":"blog-topic","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/blog-topic?post=634559"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/content-group?post=634559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}